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What do you do if your press release isn't getting the attention it deserves?

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When your press release fails to capture the attention it merits, it can be quite disheartening. You've put in the effort to craft a message you believe is newsworthy, yet it's met with silence or minimal coverage. This scenario is not uncommon, but it's not the end of the road either. There are proactive steps you can take to boost your press release's visibility and effectiveness. Understanding the nuances of why a press release might be overlooked is the first step towards remedying the situation and ensuring your future releases garner the attention they deserve.

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Milan Te?i?

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1 Reevaluate Content

If your press release is being overlooked, it's crucial to reevaluate its content. Ask yourself if the news angle is strong and relevant to your target audience. Does it answer the 'so what?' question for readers? Ensure that the headline is catchy and the lead paragraph packs a punch. If the content doesn't resonate with journalists or fails to stand out in a sea of information, consider revising the message or finding a more compelling angle that aligns with current trends and interests.

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Milan Te?i?

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If your press release isn't getting the traction you desire, perhaps there's something wrong with it. It could be that the topic just isn't that interesting. Problems can also hide in your main headline, or those first few sentences after the title. Whatever the reasons are, you have to sit down and discover them.

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Norma Ferrás Pérez

Redacto o edito tus posts en Linkedin | Periodista | Redactora de Contenidos para tu sitio web o blog | Ingeniera eléctrica
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Si un comunicado de prensa no recibe suficiente atención lo más probable es que el contenido no responda a los intereses de la audiencia. El título es fundamental, debe tener un gran impacto para llamar a la lectura, pero el contenido debe tener la suficiente calidad y responder a lo esperado por el lector de acuerdo al título. El primer párrafo debe "enganchar" al lector. Además, hay que tener cuidado en la manera de presentar el comunicado. Este debe ser conciso, directo, con un lenguaje claro y coherente.

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2 Timing Matters

Timing can significantly impact the visibility of your press release. If you release it during a major event or news cycle, it's likely to get lost. Aim for a time when journalists are more likely to need stories, like mid-week mornings. Also, consider the schedules of the industries and regions you're targeting; they might have specific 'slow news' periods you can capitalize on.

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Milan Te?i?

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Timing can make or break your press release. If the editors are overloaded with work, your piece may get pushed aside for good.

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3 Follow Up

Don't hesitate to follow up with journalists and media outlets after sending your press release. A polite reminder can bring your story to the top of their inbox. Personalize your follow-up communication to show that you've done your homework about what specific journalists cover. This extra step can make all the difference in getting your release noticed and taken seriously.

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4 Expand Distribution

If your current distribution strategy isn't working, expand your reach. Look beyond your usual list of contacts and media outlets. Research new publications, bloggers, and influencers who might have an interest in your story. Tailoring your press release to fit their specific interests or beats can increase your chances of getting coverage.

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5 Leverage Social Media

Social media is a powerful tool for amplifying your press release. Share it across your networks and encourage your team to do the same. Use relevant hashtags to increase visibility and engage with followers by asking questions or providing additional insights. This can help catch the eye of journalists and influencers who use social media as a source for story ideas.

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Norma Ferrás Pérez

Redacto o edito tus posts en Linkedin | Periodista | Redactora de Contenidos para tu sitio web o blog | Ingeniera eléctrica
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Las redes sociales contribuyen en gran medida a ser más visible cualquier comunicado de prensa y además para atraer más lectores hacia el sitio web donde este se publicó. Pero el estilo periodístico debe ser más adaptado a los tiempos actuales, con un lenguaje más dinámico, coloquial y cercano, y además, utilizar imágenes visualmente llamativas que atraigan el interés de los lectores.

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Utilizing social media platforms significantly boosts the visibility of your press release. Dedicated pages are more effective than personal accounts for this purpose. Additionally, leveraging ads manager can further enhance your reach.

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6 Analyze and Adapt

Lastly, it's important to analyze your results and adapt your strategy accordingly. Look at what worked and what didn't. Did certain journalists show interest? Was there a particular aspect of your release that garnered more attention? Use this data to refine your approach for future releases, focusing on the tactics that proved most effective.

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The analysis should encompass all tools utilized in the strategy, including data analytics and insights from social media. The combination of all the data related to the content and the tools will help the journalist adapt his strategy for the next press release.

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7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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What do you do if your press release isn't getting the attention it deserves?

1

2

3

4

5

6

7

1 Reevaluate Content

2 Timing Matters

3 Follow Up

4 Expand Distribution

5 Leverage Social Media

6 Analyze and Adapt

7 Here’s what else to consider

Writing

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What do you do if your press release isn't getting the attention it deserves?

1

2

3

4

5

6

7

1 Reevaluate Content

2 Timing Matters

3 Follow Up

4 Expand Distribution

5 Leverage Social Media

6 Analyze and Adapt

7 Here’s what else to consider

Writing

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感谢您的反馈

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