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What do you do if your personal brand in the IT Strategy industry needs strengthening?

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In the fast-paced IT Strategy industry, you might find that your personal brand isn't as robust as you'd like it to be. Strengthening your personal brand is crucial, as it distinguishes you in a competitive market, opens up opportunities for career advancement, and establishes you as a thought leader. Whether you're just starting out or looking to revitalize your existing brand, there are strategic steps you can take to enhance your visibility and credibility within the field.

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1 Assess Status

Begin by conducting a thorough self-assessment of your personal brand. Identify your core strengths, areas for improvement, and the unique value proposition you offer within the IT Strategy space. Understanding your current position is essential for setting clear, actionable goals. Reflect on the feedback you've received from colleagues and clients, and consider how your online presence reflects your professional identity. This self-awareness will serve as a foundation for the strategies you'll implement to bolster your brand.

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Paul Keijzers [MVP]

Empowering Teams to Work Smarter with Microsoft 365 ? Flexible Consultancy for Optimal Operations ? Microsoft MVP with 20+ Years Experience
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As a Microsoft consultant and owner of my own company, I believe that the first step in strengthening your personal brand in the IT Strategy industry is to Assess Status. Take a step back and objectively evaluate your current brand. What are your strengths? Where do you need improvement? How do others perceive you? Use tools like LinkedIn and Google to see what’s being said about you online. As a Microsoft-minded professional, I leverage Microsoft’s Power BI for data analysis and insights. Remember, a clear understanding of your current status is the foundation upon which you can build a stronger brand.

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2 Engage Online

Your online presence is a powerful tool for personal branding. Actively engage on professional networks, contribute to discussions, and share insightful content related to IT Strategy. By doing so, you'll not only increase your visibility but also demonstrate your expertise and thought leadership. Remember to maintain a consistent voice and message across platforms, which reinforces your brand and makes you more recognizable to peers and potential employers.

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Paul Keijzers [MVP]

Empowering Teams to Work Smarter with Microsoft 365 ? Flexible Consultancy for Optimal Operations ? Microsoft MVP with 20+ Years Experience
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I’ve found that to strengthen your personal brand in the IT Strategy industry, it’s crucial to Engage Online. Active participation in online platforms can help you establish your expertise and connect with your audience. Share insightful content, comment on industry trends, and engage in meaningful discussions. As a Microsoft-minded professional, I leverage platforms like LinkedIn, GitHub, and Microsoft Tech Community to engage with peers and thought leaders. Remember, your online engagement is a reflection of your brand, so ensure it aligns with your values and professional goals.

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3 Publish Content

Creating and publishing original content is a game-changer for personal branding. Write articles, blog posts, or whitepapers on IT Strategy topics you're passionate about. This not only showcases your knowledge but also your ability to think critically and communicate complex ideas effectively. By sharing your work on various platforms, you'll reach a wider audience and establish yourself as a go-to source for insights in the industry.

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Saeed Al-Hamwi

Leading Digital Transformation Initiatives to Drive Business Growth and Innovation
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Sharing knowledge, by righting , podcasting, or you-tubing, is one of the best ways to create a self brand and creating personal eminence.

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Paul Keijzers [MVP]

Empowering Teams to Work Smarter with Microsoft 365 ? Flexible Consultancy for Optimal Operations ? Microsoft MVP with 20+ Years Experience
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I’ve found that Publishing Content is a powerful way to strengthen your personal brand in the IT Strategy industry. Sharing your insights, experiences, and knowledge not only establishes you as an expert in your field but also adds value to your audience. This could be through blog posts, white papers, or even social media updates. As a Microsoft-minded professional, I often share content about Microsoft technologies and solutions. Remember, the content you publish should reflect your brand’s values and expertise, and be consistent in style and quality.

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4 Network Effectively

Networking is not just about collecting contacts; it's about building meaningful relationships. Attend industry events, join professional associations, and participate in online forums relevant to IT Strategy. When you connect with others, focus on how you can add value to their professional lives, rather than what you can gain. This approach fosters genuine connections that can lead to mentorship opportunities, collaborations, and referrals.

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5 Continuous Learning

IT Strategy is ever-evolving, so commit to lifelong learning to maintain your relevance in the field. Pursue certifications, attend workshops, and stay updated with the latest trends and technologies. Your commitment to continuous professional development will not only enhance your skill set but also signal to others that you are a serious and dedicated IT Strategy professional.

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6 Personal Branding

Lastly, remember that personal branding is an ongoing process, not a one-time effort. Consistently apply these strategies to adapt and grow your brand over time. As you evolve in your career, so should your brand. Keep reflecting on your goals, engaging with your network, and contributing to the IT Strategy community. With persistence and strategic action, your personal brand will become an asset that opens doors to new opportunities and cements your reputation as an expert in the field.

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7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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Todd L. Bell

Chief Information Digital Officer | Operational Excellence | High Performance Team Builder | Modernization Champion
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Being in Technology, I have learned to reinvent myself every 6-7 years to seek new certifications, learn new technologies, and to develop expertise in these new areas. I will also change my "tribes" of my typical peer groups and seek new peer groups to take myself out of my own comfort zone and interacting with new people. The key is to disrupt yourself before you can disrupt your organization for first to market moves. Gen AI is a perfect example as I have landed many AI and ML certifications to deliver more value to my employers.

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What do you do if your personal brand in the IT Strategy industry needs strengthening?

1

2

3

4

5

6

7

1 Assess Status

2 Engage Online

3 Publish Content

4 Network Effectively

5 Continuous Learning

6 Personal Branding

7 Here’s what else to consider

IT Strategy

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What do you do if your personal brand in the IT Strategy industry needs strengthening?

1

2

3

4

5

6

7

1 Assess Status

2 Engage Online

3 Publish Content

4 Network Effectively

5 Continuous Learning

6 Personal Branding

7 Here’s what else to consider

IT Strategy

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