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What do you do if your personal brand is not resonating with others in the branding field?

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Your personal brand is the way you present yourself, your values, your skills, and your personality to the world. It's what makes you stand out from the crowd and attract the right opportunities and connections. But what if your personal brand is not resonating with others in the branding field? What if you feel like you're not getting the recognition, feedback, or collaboration you deserve? Here are some tips to help you improve your personal brand and align it with your goals and audience.

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1 Assess your current brand

The first step is to evaluate how your personal brand is perceived by others in the branding field. You can do this by asking for honest feedback from your peers, mentors, clients, or online communities. You can also use tools like Google Alerts, social media analytics, or online surveys to monitor your online reputation and engagement. Look for any gaps, inconsistencies, or misalignments between how you want to be seen and how you are actually seen.

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Sherrie Sullivan

Empowering Business Growth: SullyGurl - Your Expert in Social Media Marketing, Digital Currency & Cutting-edge Tech Solutions
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If my personal brand isn't resonating within the branding field, I take a step back to analyze and adjust. I gather feedback to understand the disconnect and identify areas for improvement. I revisit my customer avatar to ensure my brand's message aligns with their expectations and values. I may refine my personal brand statement, ensuring it encapsulates my unique strengths and passions with clarity. I also look at industry trends to stay relevant and evolve my brand accordingly. Networking with peers for insights and collaboration can provide fresh perspectives. Ultimately, I remain flexible and open to change, understanding that personal branding is an ongoing process of learning and growth.

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Marcellina Asare
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Branding has everything to do with perception and it’s very important how you the creative feel about your brand. Take a critical and honest look at your brand. Is your brand doing well? Is your brand a clear representation of what your stand for? Is your brand speaking to your target market? I believe that the individual should first do their part by accessing from an honest point of view how they’re brand is doing and then get outside view if they want to completely sure.

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2 Define your brand identity

The next step is to clarify your brand identity, which is the core of your personal brand. Your brand identity consists of your purpose, your values, your vision, and your unique selling proposition. These elements should reflect your passion, your expertise, your goals, and your differentiation in the branding field. To define your brand identity, you can use exercises like the Golden Circle, the Brand Archetype, or the Personal Brand Statement.

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Viviane Oliveira

Marketing | Branding | Comunica??o | Estratégia | Experiência do cliente | Cultura da inova??o
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Desenvolvido por Simon Sinek, o Círculo Dourado é um exercício que o ajuda a identificar o porquê, o como e o que da sua marca pessoal. Comece questionando por que você faz o que faz, depois como você faz isso e, por fim, o que você faz. Concentre-se em seu propósito, seus métodos e seus resultados, respectivamente. Os arquétipos da marca s?o modelos simbólicos que representam diferentes aspectos da personalidade da marca. Escolher um arquétipo que ressoe com você pode ajudar a definir a voz, a linguagem e a aparência da sua marca pessoal. Alguns exemplos de arquétipos incluem o Herói, o Criador, o Amante e o Explorador. Uma declara??o de marca pessoal é uma frase concisa que resume quem você é, o que você faz e qual é o seu valor único.

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Maya Orbach

Consumer whisperer and marketing strategist | Leveraging psychological expertise, creativity, and unwavering curiosity about human behavior to unearth consumer insights that fuel growth and shape strategy.
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It could also be helpful to use the advice of others in defining your brand identity. Other people often have a different view of us, which can (but does not always) help better understanding strengths, weaknesses, and our image.

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3 Communicate your brand value

The third step is to communicate your brand value to your target audience in the branding field. Your brand value is the benefit or solution that you offer to your audience, whether it's a service, a product, a skill, or a perspective. To communicate your brand value, you need to craft a compelling brand story, a consistent brand voice, and a clear brand message. You also need to choose the right channels, platforms, and formats to reach and engage your audience.

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Viviane Oliveira

Marketing | Branding | Comunica??o | Estratégia | Experiência do cliente | Cultura da inova??o
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A história da sua marca é a narrativa que conecta sua experiência, paix?es e valores com as necessidades e desejos do seu público-alvo. Certifique-se de que sua história seja autêntica, emocionante e relevante para o seu público. Identifique os canais de comunica??o mais eficazes para alcan?ar e engajar seu público-alvo. Escolha as plataformas e formatos de conteúdo que melhor se adequam ao seu público-alvo e ao seu estilo de comunica??o. Isso pode incluir vídeos, artigos, infográficos, postagens em mídias sociais, entre outros. Varie seus formatos para manter o interesse e o engajamento do seu público.

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Cristiane Thiel

Business Strategy | Branding | Content Marketing | Growth | CMO | Business Intelligence | Data-Driven Marketing
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Expand your skillset beyond traditional branding techniques by exploring related disciplines such as digital marketing, content creation, or data analytics. Having a diverse skillset will make you more versatile and valuable in the branding field, increasing your appeal to others.

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4 Showcase your brand evidence

The fourth step is to showcase your brand evidence, which is the proof of your brand value. Your brand evidence includes your portfolio, your testimonials, your awards, your credentials, and your social proof. These elements should demonstrate your skills, your achievements, your credibility, and your impact in the branding field. To showcase your brand evidence, you need to update and optimize your online presence, such as your website, your blog, your social media profiles, and your online portfolio.

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Lia M.

Brand Designer
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Highlighting your brand evidence is the crucial fourth step in affirming your brand value. This evidence comprises your portfolio, testimonials, awards, credentials, and social proof—an array of elements that validate your skills, achievements, credibility, and impact in branding. To effectively showcase this evidence, focus on updating and optimizing your online presence. Ensure your website, blog, social media profiles, and online portfolio vividly reflect the essence of your brand, providing a compelling narrative of your expertise and success in the branding arena. Consistent and strategic presentation of your brand evidence fortifies your reputation and instills confidence in your audience.

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5 Grow your brand network

The fifth step is to grow your brand network, which is the community of people who support, endorse, or collaborate with you in the branding field. Your brand network includes your mentors, your peers, your clients, your partners, and your fans. These people can help you expand your reach, enhance your reputation, generate referrals, and create opportunities. To grow your brand network, you need to network strategically, build relationships, and add value.

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Maya Orbach

Consumer whisperer and marketing strategist | Leveraging psychological expertise, creativity, and unwavering curiosity about human behavior to unearth consumer insights that fuel growth and shape strategy.
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In addition to building connections with mentors, peers, clients, partners, and fans, consider leveraging online platforms like LinkedIn to actively participate in relevant discussions and forums. Share your insights on the latest trends, engage with industry influencers, and contribute to conversations. By establishing a visible and proactive online presence, you not only grow your brand network but also position yourself as a thought leader in the branding space, further enhancing your personal brand resonance.

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Lia M.

Brand Designer
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In my perspective, building a brand network is not just a step but a cornerstone of brand development. It's akin to creating a supportive ecosystem where mentors, peers, clients, partners, and fans play integral roles. This network is not merely a means to expand reach or gain referrals; it's a dynamic community that fuels growth, enhances reputation, and opens doors to new opportunities. Strategic networking, genuine relationship-building, and consistently adding value are not just tactics but the lifeblood of a thriving brand network. Embracing this approach doesn't just fortify your brand; it cultivates a collaborative environment essential for long-term success in the ever-evolving realm of branding.

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6 Adapt your brand strategy

The final step is to adapt your brand strategy, which is the plan that guides your personal branding efforts. Your brand strategy should be flexible, responsive, and evolving to meet the changing needs and expectations of your audience and the branding field. To adapt your brand strategy, you need to measure your results, analyze your feedback, and identify your areas of improvement. You also need to keep learning, experimenting, and innovating to stay relevant and competitive.

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Viviane Oliveira

Marketing | Branding | Comunica??o | Estratégia | Experiência do cliente | Cultura da inova??o
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Com base na análise de seus resultados e feedback, identifique áreas específicas em que sua marca pessoal pode ser aprimorada. Isso pode envolver aperfei?oar sua mensagem de marca, atualizar seu portfólio, expandir sua rede de contatos ou desenvolver novas habilidades relevantes para o campo de branding. Esteja aberto a mudan?as e adapta??es em sua estratégia de marca conforme necessário. Seja ágil e responsivo às demandas e tendências do mercado, ajustando sua abordagem conforme o contexto e as circunstancias mudam.

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Lia M.

Brand Designer
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The ultimate step is adapting your brand strategy, the blueprint that steers your personal branding journey. A successful brand strategy must embody flexibility, responsiveness, and an inherent adaptability to meet the dynamic shifts in audience expectations and the evolving branding landscape. This adaptation involves a continuous loop of measuring results, analyzing feedback, and identifying areas for improvement. Additionally, a commitment to ongoing learning, experimentation, and innovation is essential to remaining not just relevant but also competitive in the ever-changing realm of personal branding.

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7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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Viviane Oliveira

Marketing | Branding | Comunica??o | Estratégia | Experiência do cliente | Cultura da inova??o
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Manter uma presen?a consistente em todos os pontos de contato com seu público é fundamental para construir uma marca forte e reconhecível. Isso inclui sua presen?a online, comunica??es, estilo de trabalho e até mesmo sua imagem pessoal. Certifique-se de que sua mensagem, voz e imagem estejam alinhadas em todos os canais e intera??es. Embora seja importante ter uma estratégia sólida, também é essencial ser flexível e adaptável às mudan?as no ambiente de trabalho e nas demandas do mercado. Esteja aberto a ajustar sua estratégia conforme necessário, experimentando novas abordagens e respondendo às necessidades em constante evolu??o de seu público e do campo de branding.

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Cristiane Thiel

Business Strategy | Branding | Content Marketing | Growth | CMO | Business Intelligence | Data-Driven Marketing
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Ensure that your actions, behaviors, and communications align with your personal brand values and identity. Consistently demonstrate integrity, professionalism, and authenticity in all your interactions to build trust and credibility with others in the branding industry.

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What do you do if your personal brand is not resonating with others in the branding field?

1

2

3

4

5

6

7

1 Assess your current brand

2 Define your brand identity

3 Communicate your brand value

4 Showcase your brand evidence

5 Grow your brand network

6 Adapt your brand strategy

7 Here’s what else to consider

Branding

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What do you do if your personal brand is not resonating with others in the branding field?

1

2

3

4

5

6

7

1 Assess your current brand

2 Define your brand identity

3 Communicate your brand value

4 Showcase your brand evidence

5 Grow your brand network

6 Adapt your brand strategy

7 Here’s what else to consider

Branding

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