What do you do if your personal brand in Product Innovation is not gaining traction?

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Building a personal brand in product innovation requires creativity, persistence, and a flair for recognizing market needs. But what happens when, despite your efforts, your brand isn't catching on? It's a common hurdle, and overcoming it is crucial for your career growth. The key lies in understanding the gap between your brand's message and the market's response, then adjusting your strategy accordingly. This article will guide you through revitalizing your personal brand in product innovation.

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Prasad MK

Product Innovation | Cloud, Data & GenAI | Digital Transformation
Rafael Leit?o ??

Innovation | Growth | Brand Manager | Digital Marketing | E-Commerce | Performance | Omnichannel | Artificial…

1 Assess Honestly

Take a step back and conduct an honest assessment of your personal brand. Are you clearly articulating your unique value proposition? Does your brand reflect the latest trends in product innovation? It's essential to ensure that your message is not just heard but resonates with your intended audience. Sometimes, the issue might be as simple as a misalignment between your skills and the way they are presented. Reflect on feedback, revisit your goals, and be prepared to pivot if necessary.

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Rafael Leit?o ??

Innovation | Growth | Brand Manager | Digital Marketing | E-Commerce | Performance | Omnichannel | Artificial Intelligence | Design | Web3 | Metaverse
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It is important to evaluate whether your positioning in the market is really something that is adding value, an “outside-in” assessment. Connect with people who are in the same innovation ecosystem as you and ask for feedback. Evaluate whether the themes you have promoted are still generating public interest. Carry out a simple Social Listening analysis and evaluate the main executives you admire on the topic. With these scenarios, it will be easier to understand where you might be going wrong.

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Eduardo Elizalde Bedos

Estrategia & innovation manager en Nova Corbyn, s.a. | De la idea al producto, innovación continua
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Si no ganas terreno con tu marca personal, algo está fallando, revisa tus conocimientos, propuesta de valor, como eres percibido, y dedica todo el tiempo necesario para reenfocarte. Tu propuesta es en si mismo una demostración de capacidad hacia tu público objetivo, si la demostración no es efectiva no ganarás terreno.

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Maria Luiza Marinho

Innovation & Product Management | Agile Leader | Startup Mentor
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If your personal brand in Product Innovation isn't gaining traction, consider diversifying your content and engagement strategies. Experiment with different types of content, such as videos, infographics, or podcasts, to cater to diverse audience preferences. Additionally, actively participate in relevant online communities and industry forums to expand your reach and establish credibility.

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2 Engage More

Engagement is the lifeblood of any personal brand. If your brand isn't gaining traction, ask yourself how often you interact with your community. Are you present on the right platforms where potential collaborators and customers spend their time? Increase your participation in industry discussions, offer valuable insights, and consistently share content that showcases your expertise in product innovation. Remember, building a brand is as much about listening and responding as it is about broadcasting your message.

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Eduardo Elizalde Bedos

Estrategia & innovation manager en Nova Corbyn, s.a. | De la idea al producto, innovación continua
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Dedica permanentemente el 20% de tu tiempo a tu marca personal, a leer, escuchar, pensar, ir a cursos, seguir redes sociales sobre el tema, y seguro ganaras terreno en el tiempo.

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3 Innovate Yourself

In the field of product innovation, staying static is not an option. If your brand is stalling, it might be time to innovate yourself. This could mean developing new skills, experimenting with different project types, or even altering your approach to problem-solving. Showcasing your ability to evolve and adapt can reinvigorate interest in your personal brand and demonstrate that you embody the very principles of innovation you advocate for.

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4 Network Smartly

Networking is crucial, but smart networking is key. Instead of casting a wide net, focus on building meaningful connections with influencers and decision-makers in the product innovation space. Attend industry events, participate in workshops, and join conversations that allow you to display your expertise. These targeted efforts can lead to collaborations and opportunities that elevate your personal brand to the next level.

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5 Offer Value

One of the most effective ways to boost your personal brand is by offering undeniable value. This could be through thought leadership articles, free resources, or even mentorship to newcomers in the product innovation field. When you provide value without immediate expectation of return, you build trust and authority, which are cornerstones of a successful personal brand.

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Eduardo Elizalde Bedos

Estrategia & innovation manager en Nova Corbyn, s.a. | De la idea al producto, innovación continua
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Tener un valor innegable y construir tu propuesta de valor alrededor de el, es una muy buena opción, dicho de otra manera en que eres fuerte/diferente? y por lo tanto la percepción que tendrán de ti será positiva.

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6 Reflect and Adapt

Finally, be willing to reflect on your strategies and adapt where necessary. The landscape of product innovation is ever-changing, and so should be your approach to personal branding within it. Pay attention to what works and what doesn't, be open to new ideas, and always be ready to iterate on your personal brand just as you would on a product.

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7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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Prasad MK

Product Innovation | Cloud, Data & GenAI | Digital Transformation
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To gain traction for your personal brand in product innovation, try these strategies: Lead with a Point of View: Identify an emerging trend, then develop and share a well-researched perspective on it. For instance, you could analyze how AI is transforming the product innovation and share your insights through blog posts. Seek Diverse Inputs: Expand your network beyond your immediate circle. Connect with product leaders across industries. For example, chat with a UX designer at a fintech startup or an AI engineer at a robotics company. Jointly Collaborate: Look for opportunities to work with others on innovation projects. Co-authoring an article can help you tap into new networks and jointly build your profiles.

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What do you do if your personal brand in Product Innovation is not gaining traction?

1

2

3

4

5

6

7

1 Assess Honestly

2 Engage More

3 Innovate Yourself

4 Network Smartly

5 Offer Value

6 Reflect and Adapt

7 Here’s what else to consider

Product Innovation

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What do you do if your personal brand in Product Innovation is not gaining traction?

1

2

3

4

5

6

7

1 Assess Honestly

2 Engage More

3 Innovate Yourself

4 Network Smartly

5 Offer Value

6 Reflect and Adapt

7 Here’s what else to consider

Product Innovation

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