What do you do if your personal brand needs a boost on social media?

First step in aligning your social media presence with your personal branding goals involve a comprehensive review of your profiles to assess their consistency, professionalism, & authenticity. Evaluation should consider whether your profiles effectively showcase your skills, achievements, and passions, and include clear, compelling bios, photos, and links that resonate with your target audience, niche, and industry. Identify and rectify any discrepancies, mistakes, or outdated details to ensure it accurately represents your brand. Eg: As a graphic designer wanting to attract clients in the tech industry, your profiles should display your design work, include a professional bio with relevant keywords, and your portfolio website link.

To boost your personal brand on social media, look at 4 factors. Content, audience, and followers. Look at the type of content you're posting on social media. Align it with the audience's needs. Analyze your audience on social media. What type of audience do they need, and what are their problems? Look at the type of followers you have. Remove any connections and followers that are not related to your industry/ audience. Interact with your audience as much as possible. This gives a boost in engagement!

Social media approach to increase visibility, engagement, and credibility. >Clearly defining your personal brand identity, including your values, strengths, expertise, and unique selling proposition. Identify what sets you apart from others >Optimize your SM profiles social media profiles accurately reflect your personal brand. >Create and share content that showcases your expertise, solves problems, educates, entertains, or inspires your followers. >Engage with your audience by responding to comments, messages, and mentions. Initiate conversations, ask questions, and participate in relevant discussions. >Consistent branding and messaging across all platforms. >Social media advertising to further boost your visibility and reach.

Forget a critical look – give your profiles a ruthless cleanse. Outdated content? Gone. Off-brand posts? Purged. Weak bios? Rewritten with the punch of a prizefighter. Every element has to scream, "This is who I am, and this is why you care!"

The most effective interface is - Your Face. Most people avoid using their face on social media and while I understand this, it's not helping your brand to give into this fear. It's just weak. When you create content be on the lookout for ways to create associated imagery which can include your own personal image. Over time this creates neural pathways in your audience and they begin to associate you with what you want to be known for. It's not just about creating valuable content. It's about being see alongside that value.

Expertise is boring. Package it as insider secrets, controversial hot takes, or actionable tutorials so irresistible they have to share. Aim to be the resource your audience gets addicted to.

Créer du contenu de valeur pour les dirigeants n'est pas si complexe : - Reprenez les problématiques business de vos clients et résolvez-les dans vos publications avec des uses cas concrets - Répondez aux objections de vos prospects sous une tournure positive - Partagez ce qui marche déjà chez les clients que vous accompagnez Vos clients vont sur LinkedIn avec des questions. Fa?tes en sorte qu'ils repartent avec des réponses.

Block five or ten minutes a day for 'drive by' commenting and liking. Take a little time out of your day to find ways to support your network online. It's a nice thing to do and the algorithm will begin to understand your network.

Ditch the automated replies. Genuine conversation sparks loyalty. Seek out rising stars in your niche, uplift them, and watch the power of reciprocity supercharge your network.

Une fois cliqué sur le bouton "publier", il est temps d'aller échanger avec ceux qui interagissent avec vos publications. Interagir sur LinkedIn est encore rare, le faire est une preuve d'engagement assez forte envers vous. Profitez de ce moment pour lui poser une question en lien avec votre poste ou directement en lien avec sa question/remarque.

So many believe that the power of growing your personal brand involves just doing it alone. This can be mainly due to fear of sharing secrets and people overstepping you to get ahead. The thing is, every industry is noisy and loud, but your energy and delivery can't be replicated. Therefore utilising your network and those around you to also leverage your voice is a brilliant way to bring together people in your industry. Always ensure they align with who you are as an individual and as a business and see what magic you can create. Don't be afraid to work together, just set expectations from the get go.

Find partners who share your audience but offer a different flavor. Devise mini-campaigns that feel fresh, reach new eyes, and position both of you as leaders in the space.

Trends change faster than you can say "algorithm update." Be the early adopter, not the one playing catch-up. Dive into emerging platforms, test bold formats, and analyze results ruthlessly. If it's not working, kill it and move on.

Vous avez besoin d'un peu de temps avant de générer des intéractions car : - LinkedIn et votre audience ne sont pas habitués à vous voir publier - Vous avez besoin de progresser sur votre écriture pour retenir l'attention de vos lecteurs plus longtemps Profitez des premiers mois où LinkedIn bride votre visibilité pour vous entrainer et voir ce qui marche le mieux.

Your personal brand is all about being true to yourself in a sincere, athentic, and honest way. So on social media, leverage your personal brand by: 1) Sharing your unique perspective. 2) Sharing your personal journey. 3) Being vulnerable about your failures and struggles. 4) Conveying how you overcome difficulties. 5) Leverging storytelling through sharing insightful moments, key realisations, or important moments of change in your life or business.