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Last updated on 2024年5月7日

What do you do if your personal brand as a mid-career professional in Product Innovation needs strengthening?

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As a mid-career professional in Product Innovation, it's crucial to have a strong personal brand that sets you apart and showcases your unique value proposition. But what happens when you sense that your brand isn't as robust as it could be? Strengthening your personal brand is essential for career advancement, opening new opportunities, and establishing yourself as a thought leader in your field. Let's explore actionable steps you can take to enhance your personal brand and ensure you're recognized for your expertise and innovation in the product space.

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1 Audit Yourself

Begin by conducting a thorough self-audit to evaluate your current personal brand. Reflect on your online presence, from LinkedIn to industry forums, and assess whether it accurately represents your skills and achievements in product innovation. Are you sharing insights and engaging in conversations that highlight your expertise? Your digital footprint should mirror the professional image you wish to project; if it doesn't, it's time to make strategic changes.

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Eduardo Elizalde Bedos

Estrategia & innovation manager en Nova Corbyn, s.a. | De la idea al producto, innovación continua
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Auditarse a si mismo es una tarea permanente, sientas o no que tengas que fortalecerse, SIEMPRE hay que fortalecerse y una buena manera es autoauditoría. Debes hacer un ANALISIS PERMANENTE de la competencia, del mercado, de las tendencias y de tu propuesta de valor, para redefinir tu marca personal.

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Samuel Bamigbola

Product Design (Technology, Digital Innovation & Services Division)
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I take a critical look at my skills, experiences, and online presence to understand where I stand and what areas I need to improve.

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Maria Luiza Marinho

Product | Innovation | Startup Mentor
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Consider attending industry conferences, workshops, or webinars related to product innovation. These events provide opportunities to learn from experts, network with professionals in your field, and stay updated on the latest trends and technologies. Active participation in such events can enhance your knowledge, broaden your perspective, and help you establish yourself as a thought leader in the field of product innovation.

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2 Update Skills

In the rapidly evolving field of product innovation, staying updated with the latest trends and technologies is paramount. Consider enrolling in relevant courses or obtaining certifications that can bolster your knowledge and demonstrate your commitment to continuous learning. This not only enhances your skill set but also signals to peers and potential employers that you're a forward-thinking professional who's well-versed in the latest industry developments.

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Eduardo Elizalde Bedos

Estrategia & innovation manager en Nova Corbyn, s.a. | De la idea al producto, innovación continua
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Por tu propia Auditoria y redefinición de tu propuesta de valor, sabrás que habilidades son obligatorias, cuales son necesarias y cuales de futuro, y cuales pueden diferenciarte; debes actualizarte en todas y especializarte en las que pueden diferenciarte.

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Samuel Bamigbola

Product Design (Technology, Digital Innovation & Services Division)
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I invest time and effort into upgrading my skills and knowledge in areas relevant to product innovation. This helps me stay competitive and valuable in the industry.

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Shelley Iocona

Founder and Principal at ON ITS AXIS ? Enterprise Innovation Expert ? Sustainability Advocate ? Investor
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In addition to updating skills through relevant coursework and certifications, follow experts in the field and pore through their materials (articles, posts, videos) to gain a broader understanding of the challenges product innovation professionals are currently facing as well as some lessons learned.

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3 Network Smartly

Networking is a powerful tool for strengthening your personal brand. Aim to connect with other professionals who are influential in the product innovation space. Attend industry events, join online communities, and participate in discussions. By building relationships with key individuals, you can increase your visibility, learn from the best, and potentially open doors to new opportunities that can elevate your brand.

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Samuel Bamigbola

Product Design (Technology, Digital Innovation & Services Division)
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I actively engage with peers, industry experts, and potential mentors to expand my network and gain valuable insights and opportunities.

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4 Share Expertise

One effective way to reinforce your personal brand is by sharing your expertise with a wider audience. Write articles or blog posts, speak at conferences, or host webinars on topics related to product innovation. This not only showcases your knowledge but also positions you as an authority in your field. Sharing valuable content can attract a following and lead to more professional recognition.

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5 Seek Feedback

Don't underestimate the power of feedback in refining your personal brand. Reach out to trusted colleagues, mentors, or industry peers for their honest opinions on how you're perceived professionally. Use this feedback to identify areas for improvement and to understand the strengths that you should emphasize more in your branding efforts. Constructive criticism can be a catalyst for significant personal growth.

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6 Personalize Approach

Lastly, remember that your personal brand should be a reflection of your unique personality and professional journey. Infuse your communications with your personal touch, whether it's through storytelling or sharing personal experiences related to product innovation. Authenticity resonates with people and can distinguish your brand from others, making you more memorable and relatable in your industry.

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Eduardo Elizalde Bedos

Estrategia & innovation manager en Nova Corbyn, s.a. | De la idea al producto, innovación continua
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El que no avanza, retrocede Para avanzar debes dedicar un 20% de tu jornada a tus habilidades y marca personal. El consultor se fundamenta en capacidad intelectual y experiencia, y debes ampliarla, ya que de lo contrario, el avance de los otros serán tu retroceso. El que más avanza más valor tiene.

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7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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What do you do if your personal brand as a mid-career professional in Product Innovation needs strengthening?

1

2

3

4

5

6

7

1 Audit Yourself

2 Update Skills

3 Network Smartly

4 Share Expertise

5 Seek Feedback

6 Personalize Approach

7 Here’s what else to consider

Product Innovation

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What do you do if your personal brand as a mid-career professional in Product Innovation needs strengthening?

1

2

3

4

5

6

7

1 Audit Yourself

2 Update Skills

3 Network Smartly

4 Share Expertise

5 Seek Feedback

6 Personalize Approach

7 Here’s what else to consider

Product Innovation

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