What do you do if your personal brand is losing relevance in a rapidly changing job market?

First, you must have a good grasp of the market your personal brand was doing well in. You have to figure out what changed in that market and how your personal brand should be changed to fit and succeed in the new market. This will require watching that market or audience continuously and doing re-evaluations and analyses as needed.

First of all, understand why your brand is losing relevance. Is it due to changes in technology, industry trends, skill requirements, or market demands? Seek feedback from peers, mentors, or industry professionals. They might provide insights you haven't considered.

While your personal brand can't lose relevance if you have noticed a decrease in engagement it would be beneficial for you to review your goals and value proposition. Assess if your goals align with market trends. If your goals are vastly different from the market you may notice a gap or loss in relevance. It's also helpful to define your value proposition. Clearly outlining what you offer and how you serve your market is key to holding your audience's interest.

Consider being niche. It's not always the popular choice and has a risk, but consider the value and growth opportunities of getting specific in some areas of your brand when everyone else jumps on the next new thing.

Once you know and understand the changes in market well, you will be able to find out how can change your personal brand to provide value to this new market. Incorporate those changes in your value proposition. Bring it to the new market with highlights on your differentiator. You will get noticed. You will get your relevance back. If not, fine tune your brand, its voice, tone or message. For example, AI literacy might not have been in your skillset in the past but in the changed market, it can add value and can be the differentiator of your personal brand.

??????????-???????? ???????? Achieve within 6 months to a year: 1. Specific, Measurable, Achievable, Relevant, Time-bound (SMART). 2. Update resume and LinkedIn with new skills. 3. Attend two industry workshops to expand network. ????????-???????? ?????????? Achieve over 2-5 years: 1. Provide career direction and personal growth. 2. Transition to a leadership role. 3. Become a thought leader through speaking engagements and published articles. Ensure your actions align with these goals as you work on revitalizing your personal brand. This Structured approach will always help you to stay focused and track your progress as you navigate the changing job market.

Don't assume any skill is useless, instead look at how one feeds into another. There are overlaps we don't notice or consider. Skills are transferable and even if you won't use a skill again specifically, there are countless things you learnt from it.

Pienso que antes de trabajar la propuesta de valor es necesario actualizar las habilidades y conocimientos, ya que esta nueva adquisición puede llegar a ser el core de la propuesta de valor.

Consider upskilling or reskilling. This could involve taking courses, certifications, or attending workshops to update your skills and also Look for areas where your current skills can be adapted to fit new market needs.

Your Personal Branding Reinvention involves a strategic overhaul of how you present yourself professionally. It begins with exploring your values, strengths, and aspirations, aligning them with market demands. Updating visual elements like logos and colors reflects a modern image. Crafting a compelling narrative highlights your updated skills and experiences, resonating with the target audience. This process blends introspection, creativity, and research to stand out in the job market. The goal is to create an authentic brand reflecting your unique value to employers or clients. Through this, you redefine your presence, opening doors to new opportunities and revitalizing your career trajectory

Your authentic value is the same. Your storytelling can reflect another side of your experience. Reevaluate what you can share to adjust your message. Your value stays the same. Your story highlights different experiences more relevant to your audience.

Share the process and changes you're making! It can be jarring to suddenly see someone you follow make a big move content-wise with no explanation or notice. Let your audience know and go on the journey with you.