What do you do if your personal brand isn't gaining traction through business networking?

Reevaluate Your Brand Message: Ensure your brand message is clear, concise, and aligned with your values and expertise. Make sure it resonates with your target audience. Expand Your Network Strategically: Attend industry events, conferences, and workshops. Connect with professionals in your field. Quality connections matter more than quantity. Leverage Social Media: Use platforms like LinkedIn, Twitter, and Instagram to showcase your expertise. Share valuable content, engage with others, and build your online presence. Provide Value: Offer your expertise freely. Remember, building a personal brand takes time and consistent effort. Stay authentic and persistent!

Reassessing your goals provides a golden opportunity to reset your objectives and ambitions and will guide you on your next best step ?

If your personal brand isn't gaining traction, which could mean you are not reaching the right audience or you are not giving out the right message. Start with evaluating your goals and defining target audience, research and analyze on what your audiences are looking for or what they need and try aligning your messages around that area. In addition, consider looking at you network and assessing the type of audience you currently have and then adjust your approach to better cater them.

To engage and attract an audience with a niche perspective, it's crucial to continuously reevaluate your approach. Walking the walk involves embodying your brand's values and principles, while talking the talk means effectively communicating your message. Observing and listening to your audience helps ensure your milestones align with their needs and interests, fostering a stronger connection and resonance with your brand.

If your personal brand isn't gaining traction in business networking, update your branding. Refine your elevator pitch to clearly state your unique value. Ensure visual elements like business cards reflect your professional identity. Consistency across platforms is key to making an impact and standing out.

Why would someone want to get to know you? How can you not only de-commoditize yourself? How can you compete where others can't, or won't? You want to build a personal brand? Do more things that you enjoy, that other people also admire, respect, or envy. And then, find ways to share it with the world.

Find out why your efforts are not working. Did you over invest or under invest in personal branding? Does your Branding strategy align with the profession, vision and values you carry? Are you saying something and doing something just the opposite? There can be lot of analytical questions to ask yourself.

Konsistenz und eine starke Botschaft, von der die Menschen begeistert sind. Es geht darum, das Versprechen so zu formulieren, sodass sich die neue Zielgruppe angezogen fühlt (Statt Push, Pull Marketing)

Branding is indeed an art form. A brand encompasses value statements; it extends beyond mere posts on LinkedIn. A brand signifies the values it upholds and how others wish to align themselves with it if they perceive shared values. Craft your brand to mirror how you desire it to be perceived or to be synonymous with specific qualities. Take, for instance, Rolex, Nike, and Apple; people choose and identify with their products because they resonate with what the brand represents. Asked yourself what you stand for.

Never engage just for the sake of engagement, whether it's about quality or quantity. You need to understand human nature. Ask yourself, why are you attending networking events? It's because you want to gain something from the people at the events, correct? So if you have nothing of value to offer in the eyes of other attendees, you're just a walking prop filling up the room. Prepare yourself; arm yourself with leading information, knowledge, and resources. Then people will want to engage with you even after the event.

When you arrive at a networking event, if uo don't know anyone in the room, always try to go to a group of three or more. Don't interrupt two people speaking, as they may be in the middle of some business opportunity and you don't want to get in the way.

It's often said that the gold is in the follow up. Engaging in meetings is very important but following up after the meeting is even more important. LinkedIn is a great way to support that activity. We always recommend that our members are active on LI, connect with the people they meet and then engage regularly.

Quality interactions that involve genuine insights, thoughtful questions, and showcasing interest in others can truly set you apart in networking. By focusing on building relationships and adding value to others, you can establish a strong personal brand and increase visibility within your network. Remember, engagement is the key that unlocks doors to opportunities and nurtures lasting connections.

This is so important. We are not our own customer and we can sometimes misinterpret what is important to them. Feedback is vital and we need to be receptive to it even when it is critical. That doesn't mean accepting criticism without question but it does mean checking it out with an open mind and being willing to change if the feedback supports it.

Self reflection is something that is critically important as you continue to develop your personal brand. All too often people look to others for the silver bullet to somehow transform their results, but they do not adequately seek to understand their part. Self awareness goes along with this as well - you need to pay attention to how you are coming across to others. This can be quite difficult to get better at, but with the help of trusted colleagues and friends that truly care about you, you can seek their honest feedback. Feedback is a gift, even if it is negative or challenging to listen to. You can now choose to do something with it, or actively ignore it. Both are legitimately good choices depending on the situation.

Konstruktives Feedback empfangen zu k?nnen, ist entscheidend, wenn es um die weitere Entwicklung geht. Wer offen ist und das Feedback wie ein Geschenk sieht, kann nur gewinnen.

Efectivamente la retroalimentación es una muy buena herramienta, lo que debemos identificar es una fuente valida de retroalimentación.

Trusted peers and mentors can offer valuable insights that you may not have considered on your own. Embracing constructive criticism and being open to suggestions for improvement demonstrates a willingness to grow and evolve your brand effectively. Feedback serves as a roadmap for refining your brand image and messaging, ultimately leading to increased brand appeal and resonance with your target audience. Remember, leveraging outside perspectives is a powerful tool in shaping a compelling and successful branding strategy.

It is a double win - go to the event and meet more people while also learning new stuff and having more things to share with your own network when you do meet them

If you want to get to your destination, you must keep adding fuel to the machine to keep it moving. The biggest ship in the fleet is worth nothing if it stays in the port. If you are not moving you cannot change direction. The strategies and plans you put in place 3 years ago may be obsolete today so you need to learn and find more fuel to add to the machine. Oh, and the machine is not the business you are running, not the contract you secured, not the marketing masterpiece you put in place. The machine is you. Learn who you are and how to be what you want to be and that will transfer into your business success. "Attention is the new SEO"

My question is, why would you not want to learn continuously it's brilliant meeting new people, getting new perspectives, and moving forward. I met the fantastic @louis Brogan, and that has certainly moved the needle for me.

Networking is a dynamic process that requires continuous refinement and adjustment. Recognizing when your current strategy is not yielding the desired results is crucial, and being open to change is key to enhancing your networking effectiveness. Adjusting your networking strategy could involve various actions, such as revising your communication approach, exploring new avenues for networking, taking a step back to reassess your methods. By remaining flexible and willing to try different approaches, you increase your chances of discovering more impactful ways to connect with others. Embracing change and being proactive in refining your strategy can lead to fresh opportunities, stronger relationships, and greater overall networking success.

Sacar la cabeza de los arboles para ver el bosque completo no es tan fácil como suena. Hay que extraerse del día a día y ver más lejos. Una vez que logramos hacer esto es muy probable que veamos que debemos corregir y que debemos potenciar.

Si tu marca personal no avanza a través del networking empresarial, revisa y ajusta tu enfoque. ? Expande tus canales, participa en eventos y redes sociales profesionales. ? Enfócate en aportar valor a los demás antes de buscar beneficios. ? Construye relaciones auténticas y pide retroalimentación sobre tu estrategia de marca, a un mentor o coach de marca personal, por ejemplo. Persistir y no desistir es clave; sigue conectando, compartiendo conocimientos y trabajando en tu desarrollo profesional. Hay que tener paciencia. Haciendo ajustes estratégicos, mejorarás la visibilidad y el impacto de tu marca personal a través del networking.

I just add value to conversations where I can make a difference. By focusing on helping others I have found this has a big impact on my brand

We need to keep on trying new strategies until and unless it's giving us results. Firstly we need out the issues, "why the current branding strategy is not working?" And then we need to plan accordingly, set goals, define targets and move ahead by changing the current one. Then we can scan the new strategy and move ahead.