What do you do if your personal brand as an HR professional is not gaining traction as an entrepreneur?

To improve your HR professional brand, consider the following strategy: - Refocus Your Brand: Align your personal brand message with entrepreneurial goals. - Content Strategy: Develop valuable content to showcase expertise. - Networking: Expand reach through online and offline networking. - Build Authority: Position as niche authority through insights sharing. - Feedback and Iteration: Adjust strategy based on audience feedback. - Collaborations: Partner with industry professionals for wider reach. - Consistency: Maintain consistent branding across channels.

You have to ask yourself these two questions, and based on your responses, you can assess your situation: First, what values do you offer the HR field? Second, do you know if your values match the field's needs? From this point, you can begin. Suppose the market needs more contributions to career development and succession planning, and you add nothing to this area. In that case, you have to reassess your competencies and hone them to be strongly aligned with the needs of the HR industry.

If your personal brand as an HR professional turned entrepreneur isn't gaining traction, consider reassessing your approach. Start by clarifying your niche and refining your messaging to better resonate with your target audience. Leverage social media and networking platforms to showcase your expertise through valuable content and thought leadership. Seek feedback from your audience and adjust your strategies accordingly. Additionally, collaborate with other professionals or organizations to expand your reach and credibility in the industry.

Elevating your HR brand as an entrepreneur: Brand Audit: Assess your brand's impact and message. Audience Focus: Tailor your brand for target clients. Value Statement: Clearly define your unique offerings. Content Strategy: Share compelling content showcasing expertise. Networking: Connect with peers and potential clients. Feedback Integration: Adjust based on client feedback. Consistent Voice: Maintain a cohesive brand across platforms. Adaptability: Evolve your brand to align with trends. Boost your brand for entrepreneurial success!

When you feel your personal brand as an HR professional isn't progressing positively, firstly, continuously assess the demand and challenges in the market. Understanding these dynamics helps gauge the alignment between your skills and emerging trends. Secondly, enhance your competencies through formal education, non-formal learning, or training programs and certifications to upgrade your skill set and gain recognition. While formal aspects like certifications are essential, remember that substance lies in actual competency, presenting a challenge. Thirdly, build an open network to expand opportunities for better career prospects and recognition.

The emphasis on strengthening one's online presence is crucial, especially for HR professionals transitioning into entrepreneurship. The advice to scrutinize current online platforms for professionalism and brand alignment is spot-on. Utilizing LinkedIn not only to share content but also to engage actively with others opens up avenues for collaboration and learning, which are essential for brand growth. Starting a blog or podcast is also a commendable suggestion, as it allows for deeper exploration of topics and showcases expertise. However, it's vital to ensure consistency in the quality and frequency of content shared across these mediums to build a loyal audience.

We often get tunnel vision that as HR Professionals, we know a wide range of important and influential people who can help with our new ventures. After all-we have strategised and staffed for the biggest orgs in the world, right? But those people alone, act as an amplifier for the skills and experience you already have, so you must network and recruit with skills and attributes you need in both your business and to better understand your target market. If suddenly you’re noticing you’re the oldest person at an event, that you have no idea about a lot of themes in the conversations, and engaging with orgs you’ve never heard of-keep going. You’re learning, you’re growing and you’re expanding your network for this or another future venture

Engaging with industry peers, attending conferences, and participating in webinars are invaluable for gaining visibility and credibility. The recommendation to join professional associations or groups is also beneficial, as these platforms offer excellent opportunities to demonstrate expertise and form meaningful connections. However, it's essential to approach networking with a strategy, focusing not only on quantity but also on the quality of interactions. Tailoring your message to different audiences and being genuinely interested in others can foster deeper connections. Additionally, leveraging online networking opportunities, such as virtual meetups or LinkedIn groups, can expand your reach.

As I transition my career from a HR professional to an entrepreneur, I've found the following skills developed in HR to be super useful: 1. Time Management - I apply this skill to efficiently balance various aspects of my business. 2. Conflict Resolution - Incredibly useful in dealing with customer issues and negotiating with vendors. 3. Performance Management - Just as I drove employees toward their goals, I now keep my business on track for success in a similar way. Wish me luck!

Wish you all the best in your business ventures. The lesson I learnt was to be clear and precise in the business goals set, with the right expectation.