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What do you do if your personal brand is not gaining traction in your industry?

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Your personal brand is the way you present yourself, your skills, and your values to your industry. It can help you stand out, attract opportunities, and build relationships. But what if your personal brand is not gaining traction in your industry? What if you feel like no one is noticing or engaging with your content, your network, or your portfolio? Don't worry, you're not alone. Many professionals struggle with creating and maintaining a strong personal brand, especially when they are starting or changing their careers. In this article, we'll share some tips on how to improve your personal brand and boost your visibility and credibility in your industry.

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Sayyed Showzib R.

Talent Solutions Architect ?? 360° Recruitment Consultant ?? Master Resume Artisan??Merging Exceptional Talent with…

1 Assess your current brand

Evaluating your current personal brand and identifying what's working and what's not is the first step. Ask yourself questions such as what your goals and values are as a professional, what strengths and skills set you apart, and what passions and interests relate to your industry. Additionally, consider how you communicate and showcase your brand online and offline, as well as how others perceive and respond to it. Seeking feedback from peers, mentors, clients, or employers can provide an external perspective on your brand. Being open and honest with yourself and others can help to pinpoint gaps and opportunities for improvement.

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Sayyed Showzib R.

Talent Solutions Architect ?? 360° Recruitment Consultant ?? Master Resume Artisan??Merging Exceptional Talent with Success ?? Mentorship Advocate ?? Empowering 1K+ Professionals with Fortune 500 ? HR Virtuoso ??
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If my personal brand was not gaining traction in my industry, I reassessed and made strategic adjustments. I defined my brand, audited my online presence, created valuable content, engaged with my audience, sought feedback, invested in personal development, and stayed consistent and persistent. These steps helped me build a stronger personal brand presence and gain traction in my industry.

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Alison Hemmings
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If your personal brand isn't gaining traction in your industry, it's time to switch gears and get creative. Start by figuring out who you're trying to reach and what makes you stand out from the crowd. Then, tweak your message to really connect with your audience—show them what makes you unique and why they should care. Get busy creating content that showcases your expertise and personality, whether it's through blog posts, social media updates, or even videos. And don't forget to get out there and mingle! Attend industry events, chat with folks online, and join relevant groups. It's all about building relationships Don't hesitate to ask for feedback along the way—it's the secret sauce to improving and growing your brand.

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Adrian (Ado) Ninnes

People & Culture Nerd │ Performance & Development Product Owner | AI explorer │ Podcast Co-host | Weekly Career Game+ Newsletter
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Assessing your personal brand is like taking a look under the hood of your car. Is your engine running smoothly (your core strengths and values)? Are there any leaks (areas where your message isn't getting across)? Sometimes a little tune-up (refining your presence) is all you need to get your brand purring and attracting attention! Bonus Tip: Don't be afraid to get a second opinion on your brand! Ask trusted colleagues, mentors, or even potential clients for honest feedback. They can give you valuable insights on how your brand is perceived and suggest ways to make it more impactful within your industry. Remember, sometimes you can't see your own blind spots, so getting an outsider's perspective is crucial!

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2 Define your target audience

The next step is to define your target audience and understand their needs, challenges, and preferences. Your target audience is the group of people who can benefit from your personal brand, such as potential employers, customers, partners, or influencers. To do this, you should research your industry, analyze your competitors, and create personas or profiles of your ideal audience. Ask yourself questions such as “Who are the people you want to reach and connect with?” “What are their goals and pain points in relation to your industry?” “What are their interests and values that align with yours?” “What are their preferred channels and formats of communication?” and “How can you provide value and solutions to them?” By defining your target audience in this way, you can tailor your personal brand to suit their needs and expectations, enabling you to attract and engage them more effectively.

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Markos Korvesis

Career Coach ?? Business Coach for Remote Workers & Digital Nomads | LinkedIn Trainer ?? 37?? Vietnam | ?Helped 2000+ people find a job they LOVE in 30+ nations? ? Go remote: Let's chat about location independence
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Knowing exactly who you're serving. Your target audience isn't everyone - they're the ideal individuals you can empower. Think potential employers, collaborators, or even a specific customer type. We'll delve into industry research, competitor analysis, and craft an "audience persona" - a detailed profile of your dream connection. This involves asking key questions: Who are you drawn to connect with? What are their industry struggles and aspirations? What values resonate with them? Most importantly, how can your expertise solve their problems and fuel their success? By defining this target audience, your brand message becomes a laser. It attracts the right people, fosters deeper connections, and propels you towards meaningful impact.

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3 Create and share valuable content

The third step is to create and share content that both showcases your personal brand and provides value to your target audience. Content can range from blog posts, podcasts, videos, webinars, ebooks, infographics, case studies, portfolios, testimonials, or social media posts. To do this successfully, you should select topics and formats that match your skills, passions, and goals as well as your audience's preferences and needs. Additionally, use your unique voice and style to express your personality, opinions, and insights. Furthermore, provide useful information, tips, stories or solutions that solve your audience's problems or answer their questions. Moreover, include a clear call to action that invites your audience to take the next step such as subscribing, commenting, sharing or contacting you. Additionally optimize your content for SEO, keywords and hashtags to increase visibility and reach. Lastly distribute your content across multiple platforms and channels such as your website, blog, social media email or online communities. By creating and sharing valuable content you can demonstrate your expertise credibility and value while building trust and rapport with your audience.

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4 Grow and nurture your network

The fourth step is to grow and nurture your network of contacts and relationships in your industry. This can help you access more opportunities, resources, and referrals, as well as support and feedback. To do this, you should identify the people who can help you reach your goals, such as mentors, peers, influencers, or decision-makers. Reach out to them with a personalized and relevant message that introduces yourself and your personal brand. Engage with them regularly by commenting, liking, sharing, or mentioning their content, or sending them updates, tips, or recommendations. Additionally, offer your help or collaboration whenever possible to show your appreciation for their support. Consider attending or hosting online or offline events like webinars, workshops, meetups, or conferences to meet and interact with your network and potential contacts. Ultimately, by growing and nurturing your network you can expand your influence, reputation, and visibility in your industry while creating lasting and meaningful relationships.

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5 Update and improve your brand

The final step is to update and improve your personal brand based on your results and feedback. Your personal brand is not a static entity, but a dynamic and evolving one that reflects your growth and changes in your industry. To do this, you should monitor and measure your personal brand performance with tools such as Google Analytics, social media analytics, or surveys. Then, evaluate your strengths, weaknesses, opportunities, and threats using a SWOT analysis. After that, identify which areas of your personal brand need improvement or modification – such as goals, skills, content, or network – and implement the necessary changes. Lastly, seek feedback and suggestions from your audience, network, or mentors on how to further enhance your personal brand. By doing so, you can ensure that it remains relevant, consistent, and impactful in your industry while aligning with your vision and values.

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6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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What do you do if your personal brand is not gaining traction in your industry?

1

2

3

4

5

6

1 Assess your current brand

2 Define your target audience

3 Create and share valuable content

4 Grow and nurture your network

5 Update and improve your brand

6 Here’s what else to consider

Career Development

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What do you do if your personal brand is not gaining traction in your industry?

1

2

3

4

5

6

1 Assess your current brand

2 Define your target audience

3 Create and share valuable content

4 Grow and nurture your network

5 Update and improve your brand

6 Here’s what else to consider

Career Development

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感谢您的反馈

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