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What do you do if your outside sales relationships are not improving despite feedback?

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In outside sales, building strong relationships with clients is crucial. However, there are times when, despite your best efforts and the feedback you've received, these relationships don't seem to improve. You may find yourself wondering what more you can do to foster better connections and drive sales success. In such situations, it's essential to take a step back, reassess your strategies, and explore different approaches that may help you overcome the hurdles in your client relationships.

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Lucas Beato

Sales Executive | Sales | Inside Sales | Business | Sales Specialist
Mauricio Pretto

Sales Jedi | Viajante | Investidor Anjo | Conselheiro | Autor do Livro: “Ninguém quer comprar de você, e agora?”

1 Re-evaluate Goals

Revisiting your goals can provide clarity on what's not working in your outside sales relationships. Are your objectives aligned with your clients' needs? Sometimes, the feedback you receive might not be actionable because it doesn't resonate with your clients' expectations. Take time to understand their business objectives, and ensure your sales goals reflect their priorities. This realignment can be the first step towards mending and improving these critical relationships.

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Lucas Beato

Sales Executive | Sales | Inside Sales | Business | Sales Specialist
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Regularly revisiting your goals in external sales relationships is crucial for success. This provides a valuable opportunity to assess the alignment between your objectives and customer needs, identifying gaps and adjusting strategies as necessary. Moreover, it allows for a deeper understanding of customers' business objectives, facilitating more effective communication and a personalized approach. By aligning your goals with customer priorities, you not only identify areas for improvement but also strengthen essential business relationships, paving the way for sustainable success in external sales.

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Marcos Monterroso Godinho

CEO at Tikedo Spain | Global Executive | Managing Director | Board Member | International Expansion | Change & Transformation | Leadership | Industry | Retail | FMCG | Packaging
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If your relationships in outside sales aren't improving despite feedback, it's important to deeply analyze the feedback for patterns and adjust your strategies. This might involve changing your communication style, understanding your clients' needs more effectively, and possibly seeking further training or mentorship to refine your skills. Tailoring your approach to meet the specific preferences and needs of each client can also be crucial. Continuously evaluate the impact of these changes and remain adaptable, ensuring that your methods align with client expectations and contribute to building stronger, more effective professional relationships.

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2 Enhance Communication

Effective communication is the lifeblood of successful outside sales relationships. If feedback isn't leading to improvement, it may be time to refine your communication skills. Ensure that you're not just talking but also actively listening to your clients. Understanding their concerns and responding empathetically can go a long way. Consider varying your communication methods—sometimes a phone call can be more impactful than an email—and always follow up to demonstrate your commitment.

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Whitney H.

Sales Manager
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In person conversations/:/ Sincere with conversations over a drink. Preference being at a sporting or physical activity event of some sort. (Not necessarily contact in nature, I.e. think more of Olympic events where competition is less about stopping the opponent and more about time trials against one’s self/best friends) When considering customers, consider customer preferences on how they will be able to best show the vendor what type of service they were not receiving versus what type of service they are seeking. Rule #1 in sales is not that customer is always correct, in fact that’s rarely the case. What is true on the other hand is that if you do not take care of the customer I personally guarantee you someone else will. Lfodt, -W-

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3 Personalize Approach

The one-size-fits-all method rarely works in outside sales. Each client is unique, with specific needs and preferences. If feedback isn't helping, it might be because your approach isn't personalized enough. Take the time to learn about each client's business culture, decision-making process, and what they value in a partnership. Tailoring your sales strategy to each client can create a more meaningful connection and show that you're invested in their success.

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4 Invest in Training

Continuous learning and development are vital in the ever-evolving field of outside sales. If feedback has highlighted areas for improvement that aren't changing, consider investing in additional training or coaching. This could be in the form of sales workshops, communication seminars, or even mentorship programs. Acquiring new skills or refining existing ones can give you fresh perspectives and tools to enhance your client relationships.

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5 Seek Mentorship

Mentorship can be invaluable when you're struggling with outside sales relationships. A mentor with more experience can offer insights and advice that you might not have considered. They can help you navigate complex client dynamics and offer strategies to turn feedback into positive change. Don't hesitate to reach out to a seasoned professional within your network or industry who can guide you through this challenging phase.

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Mauricio Pretto

Sales Jedi | Viajante | Investidor Anjo | Conselheiro | Autor do Livro: “Ninguém quer comprar de você, e agora?”
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Buscar a vis?o de pessoas externas tem um valor incrível, muitas vezes por estarmos focado na opera??o n?o conseguimos realmente ver tudo que acontece. O mentor nos traz uma vis?o externa e realista, nos tirando da vis?o de túnel e abrindo novos caminhos e horizontes.

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6 Adjust Expectations

Sometimes, despite all efforts, certain outside sales relationships may not progress as you'd hoped. It's important to recognize when it's time to adjust your expectations or even when to walk away. Not every client will align with your business model or sales approach, and that's okay. Focus on nurturing the relationships that have the potential for growth and where mutual respect and understanding exist.

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7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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What do you do if your outside sales relationships are not improving despite feedback?

1

2

3

4

5

6

7

1 Re-evaluate Goals

2 Enhance Communication

3 Personalize Approach

4 Invest in Training

5 Seek Mentorship

6 Adjust Expectations

7 Here’s what else to consider

Outside Sales

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What do you do if your outside sales relationships are not improving despite feedback?

1

2

3

4

5

6

7

1 Re-evaluate Goals

2 Enhance Communication

3 Personalize Approach

4 Invest in Training

5 Seek Mentorship

6 Adjust Expectations

7 Here’s what else to consider

Outside Sales

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