What do you do if your organization resists adopting new technology?
Facing resistance to new technology in your organization can be a tough hurdle, but as a sales engineer, it's your role to bridge the gap between the benefits of the latest solutions and the comfort of established processes. You understand that adopting new technology is critical for staying competitive, yet it's not uncommon for teams to be hesitant about change. The key is to approach this challenge with empathy, strategy, and a clear understanding of the value that innovation can bring to your organization.