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What do you do if your organization needs a comprehensive SEO strategy?

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If your organization wants to rank higher on search engines, attract more organic traffic, and achieve your business goals, you need a comprehensive SEO strategy. SEO stands for search engine optimization, which is the process of improving your website's visibility and relevance for users and search engines. A comprehensive SEO strategy covers all aspects of SEO, from technical to content to off-page factors. In this article, you will learn how to create and implement a comprehensive SEO strategy for your organization in six steps.

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Mathieu Carlier

CMO @ Muona | Fondateur @ Interactive Trend | Auteur | Intervenant | LinkedIn Top Voice
Ayhan KARAMAN

Experienced SEO Trainer and Digital Marketing Strategist | Toprak Rehberi CMO & VP | Co-Founder of @Dopinggo | Author…
Harshada Bandal Bhusari

SEO Consultant | International SEO Specialist | Former Merkle Sokratian (Dentsu) | Linkedin Top Organic Search Voice |…

1 Audit your website

The first step is to audit your website and identify its current strengths and weaknesses. An SEO audit is a thorough analysis of your website's performance, structure, content, keywords, links, speed, security, and more. It helps you to find and fix any issues that might prevent your website from ranking well or providing a good user experience. You can use various tools and methods to conduct an SEO audit, such as Google Analytics, Google Search Console, Screaming Frog, Moz, SEMrush, etc.

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Ayhan KARAMAN

Experienced SEO Trainer and Digital Marketing Strategist | Toprak Rehberi CMO & VP | Co-Founder of @Dopinggo | Author of The SEOkitabi.com
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To develop a comprehensive SEO strategy for my organization, I’d first conduct a thorough audit of our website to identify areas for improvement. Based on the findings, I'd craft a strategy focusing on on-page and off-page SEO. This would involve optimizing website content and structure for relevant keywords, ensuring mobile-friendliness and fast loading times, and improving technical SEO. I’d also work on building a strong backlink profile and engaging on social media to boost our online presence. Continuous monitoring of our website’s performance using tools like Google Analytics would guide ongoing adjustments.

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Harshada Bandal Bhusari

SEO Consultant | International SEO Specialist | Former Merkle Sokratian (Dentsu) | Linkedin Top Organic Search Voice | Featured @Women In Tech SEO
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To develop a comprehensive SEO strategy for an organization: 1. Conduct a thorough audit of your current online presence & competitors. 2. Identify target keywords, audience segments, & content gaps using tools like SEMrush or Ahrefs. 3. Outline clear goals and objectives, such as increasing organic traffic or improving conversion rates. 4. Develop an actionable plan that includes on-page optimization, content creation, link building, and technical SEO enhancements. 5. For example, e-commerce giant Amazon's SEO strategy encompasses keyword-rich product descriptions, optimized images, & a user-friendly interface to rank highly in search results & drive sales. 6. Regularly monitor and adjust the strategy based on performance metrics.

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Sivachandran Balakrishnan

Helping CEOs excel in their SEO | Digital Marketing Consultant | 360° Digital Marketing Strategies | Product Marketing | Social Media Marketing | Demand Generation | Marketing & Business Strategy | Mentoring | Training
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Here's hoFirst, forget keyword stuffing – search engines are all about user intent now. We need in-depth content that truly solves problems. Let's target long-tail keywords and infuse content with search intent. Next, technical SEO's a must. We'll do a site audit to fix crawl errors, ensure mobile-friendliness, and optimize page speed. Backlinks are still king, but quality matters more than quantity. We'll build partnerships and earn links organically through stellar content. But SEO's a marathon, not a sprint. We'll track progress with analytics tools and constantly refine our approach based on data. Think of it as a conversation with search engines, constantly proving our website deserves that top spot.

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Gerald Fauter

Als SEO-Spezialist lasse ich dein Unternehmen wachsen. Erreiche herausragende Suchergebnisse, generiere qualifizierte Leads und steigere dein Umsatzpotenzial.
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Grundvoraussetzung für jedes gute Ranking einer Seite ist, dass sie crawlbar und indexierbar ist. Ein SEO-Audit sollte diese überprüfung immer mit berücksichtigen. Auch die Analyse fehlerhafter Seiten sollte in das Audit mit einflie?en.

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Sabir Ali

Local SEO Specialist & Consultant ? SEO Analyst ? Strategic Problem Solver ? I Help Local Businesses Increase Calls and Customers Growth.
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To develop a comprehensive SEO strategy for any organization, I first conduct a detailed website SEO audit. This audit covers on-page SEO, technical SEO, off-page SEO, and a content audit using Google Search Console. This process provides a clear picture of the website's current situation and identifies the next steps. Next, I perform competitor analysis to identify their strengths and weaknesses. Based on the website SEO audit and competitor analysis, I develop a comprehensive SEO strategy. Once we implement the plan, I'll analyze its performance using Google Analytics and Google Search Console.

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2 Research your keywords

The second step is to research your keywords and understand what your target audience is searching for. Keywords are the words and phrases that users type into search engines to find what they need. They are also the signals that tell search engines what your website is about and how relevant it is for different queries. You need to find the right keywords for your website's topics, goals, and audience. You can use keyword research tools, such as Google Keyword Planner, Ahrefs, Ubersuggest, etc., to discover and analyze keywords based on their search volume, difficulty, competition, intent, and trends.

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Gerald Fauter

Als SEO-Spezialist lasse ich dein Unternehmen wachsen. Erreiche herausragende Suchergebnisse, generiere qualifizierte Leads und steigere dein Umsatzpotenzial.
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Vor einer Keyword-Recheche empfehle ich immer eine Zielgruppe oder Persona zu bestimmen, um die für die Website und das Unternehmen beste Keyword Strategie ausw?hlen zu k?nnen.

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Flora Rousseau, Rédactrice Web SEO Engagée

Rédacteur Web SEO ?? Spécialités : éducation Populaire, Féminisme, Parentalité Positive, Bien-être. Attirez l'audience qui partage vos valeurs. ??.
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Créez régulièrement du contenu de qualité. Cherchez des requêtes clés pertinentes et moins concurrentielles. Ainsi, vous attirez et fidélisez votre audience.

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3 Optimize your content

The third step is to optimize your content and make it engaging, informative, and valuable for your audience and search engines. Content is the main element of your website that attracts and retains visitors, converts them into customers, and builds your authority and reputation. You need to create and update content that matches your keywords, goals, and audience's needs and expectations. You also need to follow SEO best practices, such as using title tags, meta descriptions, headings, images, internal links, etc., to improve your content's readability, accessibility, and relevance.

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Mathieu Carlier

CMO @ Muona | Fondateur @ Interactive Trend | Auteur | Intervenant | LinkedIn Top Voice
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Avant de publier ou d'optimiser un contenu, il est essentiel de : - Répondre à l’intention de recherche - Formater son contenu - Ajoutez des éléments visuels - Optimiser ses balises - Utiliser des liens internes - Supprimer le superflu

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Gerald Fauter

Als SEO-Spezialist lasse ich dein Unternehmen wachsen. Erreiche herausragende Suchergebnisse, generiere qualifizierte Leads und steigere dein Umsatzpotenzial.
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Passen die vorgesehenen Inhalte zur Suchintention der Zielgruppe/Persona und beantworten die Inhalte die Fragen nach welchen sie sucht? Diese Frage ist essentiell, wenn Sie gute Rankings ereichen wollen.

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4 Improve your technical SEO

The fourth step is to improve your technical SEO and make sure your website is fast, secure, and easy to crawl and index by search engines. Technical SEO is the aspect of SEO that deals with the technical aspects of your website, such as its code, architecture, speed, security, mobile-friendliness, schema markup, etc. It affects your website's performance, usability, and visibility on search engines. You need to optimize your technical SEO by fixing any errors, warnings, or issues that might affect your website's functionality or user experience.

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Flora Rousseau, Rédactrice Web SEO Engagée

Rédacteur Web SEO ?? Spécialités : éducation Populaire, Féminisme, Parentalité Positive, Bien-être. Attirez l'audience qui partage vos valeurs. ??.
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Utilisez des balises structurées telles que les balises H1, H2, H3 pour hiérarchiser votre contenu. Cela aide les moteurs de recherche à comprendre la structure de votre page. Et surtout, à mettre en avant les informations importantes pour les utilisateurs qui peuvent d'un coup d'?il voir si votre article répond à sa recherche.

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5 Build your backlinks

The fifth step is to build your backlinks and increase your website's authority and popularity on the web. Backlinks are the links that point to your website from other websites. They are one of the most important ranking factors for search engines, as they indicate your website's trustworthiness, relevance, and quality. You need to earn and acquire backlinks from reputable, relevant, and authoritative websites in your niche or industry. You can use various strategies to build your backlinks, such as guest posting, outreach, content marketing, social media, etc.

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6 Measure and monitor your results

The sixth and final step is to measure and monitor your results and evaluate the effectiveness of your SEO strategy. You need to track and analyze your website's performance, traffic, conversions, rankings, and other metrics that reflect your SEO goals and objectives. You also need to monitor your competitors, industry trends, and user behavior to identify any opportunities or threats that might affect your SEO strategy. You can use various tools and platforms to measure and monitor your results, such as Google Analytics, Google Search Console, Moz, SEMrush, etc.

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Flora Rousseau, Rédactrice Web SEO Engagée

Rédacteur Web SEO ?? Spécialités : éducation Populaire, Féminisme, Parentalité Positive, Bien-être. Attirez l'audience qui partage vos valeurs. ??.
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Suivez les dernières tendances et évolutions en matière de référencement. Ajuster votre stratégie en conséquence. Effectuez une veille sur la concurrence.

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7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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Flora Rousseau, Rédactrice Web SEO Engagée

Rédacteur Web SEO ?? Spécialités : éducation Populaire, Féminisme, Parentalité Positive, Bien-être. Attirez l'audience qui partage vos valeurs. ??.
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Créer une charte éditoriale :? 1. Ligne éditoriale ;? 2. Le ton à adopter ;? 3. Les valeurs de l'entreprise, etc.? Cela garantit la cohérence et la qualité du contenu publié. D'autant plus essentiel, si plusieurs personnes travaillent sur le site.? Mettez en place un calendrier éditorial :? 1. Planifier les publications ; 2. Les événements à venir ; 3. Les dates clés, etc.? Ainsi, vous organisez la production de contenu. Et vous maintenez une présence en ligne régulière.

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What do you do if your organization needs a comprehensive SEO strategy?

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3

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1 Audit your website

2 Research your keywords

3 Optimize your content

4 Improve your technical SEO

5 Build your backlinks

6 Measure and monitor your results

7 Here’s what else to consider

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