What do you do if your organic search engine rankings are not improving despite content marketing efforts?

If your organic search rankings are not improving despite content marketing efforts, consider auditing your SEO strategy. Optimize on-page elements, focus on building quality backlinks, analyze competitors’ strategies, ensure mobile-friendliness, and refine keyword targeting to enhance your website’s visibility and relevance.

An SEO Audit helps identify issues, assesses keywords, evaluates content, reviews technical aspects, and ensures a positive user experience. It’s a vital step to improve organic search engine rankings. A few other important technical audits include Crawlability and Indexability, Page Speed Optimization, Mobile Friendliness, and addressing duplicate content issues (e.g., www vs. non-www, HTTP vs. HTTPS)..

From my perspective, it's important for us to take a step back and look at what's going on if our organic search rankings aren't budging despite our best efforts in content marketing. First off, let's chat about the stuff we're putting out there. Are we really hitting the mark with our content? I mean,is it speaking to our peeps,solving their problems, and giving them those 'a-ha' moments they crave?If not, maybe it's time to fine-tune our content game to better match what our audience is after. Next up, keywords. Are we using the right ones? Maybe we need to dig a bit deeper into what our audience is typing into those search bars. Basically, it's all about taking a good, hard look at what we're doing and making some tweaks where needed.

The purpose of SEO is to get your content seen. But in cases where the reverse is the case, content audit is your first step to redress. It's not enough to put out content, how quality is it? Does it demonstrate your authority as a writer or a brand? Is your content relevant to your audience? Do your keywords align with audience search intent? How about the general on-page SEO? All these are boxes that need to be checked.

I always recommend in this case to revisit your SEO strategy from the start, check your target audience first, and see if you are targeting the right audiences, along with that, check your keyword strategy, if you are targeting the right keywords or not, sometimes, the best thing you can do first, is to check if your content is what your audience wants to read, also it's better to check on your competitors and their topics they publish on their website, to see if you are on the right track or not. prioritize what to check first and always start with your target audience.

Every good SEO strategy includes looking at who is currently ranking for the terms you intend to pursue so you can see why Google has ranked them - and what you need to do to get ranked as well. Sometimes, you might find that you're picking keywords that you will never be able to penetrate. Example: many IT service companies would love to be ranked for the term "data backup" because it is a type of service they provide. But that term is not a good one to pursue. When you review who currently ranks, it is not service providers but large product companies who make such software. More so, the keyword difficulty for this term is very high. Knowing this, you can pursue a better term that is more suited to your business.

A simple analogy I always like to use is: Consider every website/business is a race car driver. Each time a user searches on Google, a new race begins. Some drivers have been racing for 10-15+ years and/or have invested hundreds of thousands of dollars and hours into improving their car’s performance. Their experience and their vehicles allow them to routinely place and reinvest their winnings into their car to ensure they continue winning. So how do you begin to compete with drivers who have more experience and better performing cars than you? You could start upgrading parts at random until you find a combination that might work and might be sustainable. Or, you could take a look under their hoods and see exactly what they’ve built.

To beat your competitors, firstly you have to identify your real competitors in your industry or nieche. Then visit their websites and analyze their design, content and product or services. Analze what type of content (blogs, news, videos and infographics) they are producing to target their audience. Also check their social media presence. Look what type of contect they share and examin their engagement metrics like reviews, comments and share. Also track their marketing campaign including social media, google adwords and email marketing. Analze platforms they are using to reach their target audience. And the most important thing - stay updated on any changes in their strategy.

Use tools like BuzzSumo or Social Blade to analyze the performance of your competitors' content. Look at metrics such as social shares, likes, comments, and views. Identify content that has performed well in terms of engagement and virality.

Struggling with SEO? You're not alone! Creating great content is fantastic, but it's only half the battle. If your website isn't ranking organically, here are some tips to get you back on track: Target long-tail keywords: Ditch the generic terms and focus on specific questions your ideal customers are asking. Promote your content: Share your content on social media and collaborate with influencers in your industry. Build backlinks: Get other high-quality websites to link to yours. SEO is a marathon, not a sprint. Keep creating valuable content, target the right keywords, and promote your work consistently. You'll see results!

It's almost always a good first step to prioritise a technical SEO audit before jumping into any content marketing campaigns. This is akin to setting a strong foundation when building a new house. If you don't get that first step right, the rest of the structure might be unstable. Pay attention to Google's regular Core Updates to ensure you're aligned with website and SEO best practices, as much as you can ascertain from what they share.

I believe this can be a common difficulty in content marketing. Therefore, testing is always necessary to achieve optimal performance, but even if you are not yet producing results, I suggest you follow some of these actions to generate better performance. The first one may be obvious: analyze your content, see if the keywords meet the expectations you want to achieve. Make sure to adapt the language to different platforms and not just copy content across multiple platforms. Persist! ??

Technical SEO refers to the optimization of website structure to improve it's search engine visibility and metrics. First of all you should check your website is mobile-friendly or not. With the increasing use of mobile devices, it's mandatory to have a mobile friendly website. Use responsive design to ensure your website functions well on various devices and various screen sizes. SSL is must. Secure your site with https's encryption to protect your user data from hackers. Make sure your website is SSL secured. Ensure web spiders crawl your website properly. For better indexing you can use search console. Use canonical tags to prevent duplicate content issues.

Technical SEO is arguably equally as important as the content. If the content is not served in a way that is discoverable or at an acceptable level of convenience for the user it will undermine the efforts you have put into creating great content. There are always levers to adjust to improve technical SEO and some are very quick fixes (e.g. implementing caching and gzip compression on the .htaccess file)

Header tags and links are crucial for both users and search engines. Header tags like H1, H2, etc., organize your content and help search engines understand its relevance. They also improve readability. Meanwhile, links within your content aid navigation and help search engines discover new pages. By optimizing header tags and using strategic internal links, you not only enhance user experience but also boost your site's SEO performance.

It's far too easy for content marketers to throw up a wall of (albeit keyword-optimised) text and assume that this content will rank. The reader's experience on the page matters. This is why UX Writing is a growing slice of the content marketing profession. As the internet fills up with now AI-generated text, the importance of smart UX design will only become even more critical. Think about how you can enrich users' experiences with creative and elegant features such as well-placed visuals, interactive scrolling experiences (e.g. The New York Times does this very well with complex content), and the like.

In my opinion one factor stands out as a paramount driver of success: User Experience (UX). While technical optimizations and content strategies are vital, it's the user-centric approach that truly sets websites apart in the eyes of both users and search engines. To mention a few...: Website Usability for instance enhances user satisfaction and encourages prolonged engagement. Content Readability: engaging content is worthless if users struggle to consume it. Prioritize readability by employing clear typography, ample whitespace, and concise, digestible content. Break up lengthy paragraphs into smaller chunks and utilize headings to facilitate skimming.

The impact of user experience (UX) on search engine optimization (SEO) cannot be overstated. It is imperative to cultivate a website with intuitive navigation and a coherent structure, directing users to pertinent content effortlessly. Page load speed is integral to UX, as a sluggish site can escalate bounce rates and detrimentally impact search rankings. Furthermore, ensuring responsiveness across diverse devices enhances user satisfaction. A favorable UX fosters heightened engagement, prolonged visit durations, and increased content shares, ultimately bolstering organic search rankings.

Another element of UX is the ability to share content easily. Make sure good amounts of your content inventory is ungated and relevant to your audience - they will like it, bookmark it, and share it. And sharing brings more visitors back! Also, consider using anchor tags on different sections of your web page(s) so they can each have their own unique URL and be linked to directly from other pages, such as blog posts, or that section can be shared by your audience. An example would be a section half-way down your page with customer stories or use cases, which may be listed side-by-side, on tiles, or even on a carousel. That section all by itself can have its own URL.

As users become more digitally aware and accessible, UX becomes even more important in building connections with them. The adage "the consumer is king" describes how consumers are changing. In any user experience (UX), the most important elements are usability, page speed, visual design, and mobile responsiveness.

I recently learned from an SEO expert that publishing consistently or often is not as important as publishing great content that people actually want to share. Focus on longer-form content that tells a story and solves problems instead of just spitting out regurgitated AI content to make your content goals.

My “know how” in few points: 1. Check your website, it’s design and content. It should be UX friendly and contain relevant and useful information 2. Check if key-words used in content are correct. You can compare a list of key-words of your competitors by using tools like Ahrefs and Semrush 3. Check which pages work better, which - worse and why. Try to improve it. 4. Experiment with different key-words and content 5. Content rewriting and it’s promotion in social media, expert communities and influencers. Using “do-follow” links 6. Prepare a plan of expert content and try to engage audience to visit your website and improve their knowledge and expertise My favourite is #4 :-)

Yes - it may definitely time to update your content marketing strategy, but first be sure you've given enough time for your strategy to generate the results. It doesn't typically work like a faucet and may often take up to 18-24 months before you start to see a content strategy measurably have impact. It all depends on how big the sector is, how comprehensive your strategy has been, and how active the competition is.

Stop SEO. At once. Don't give a single thought in search engine rankings, key words, crude density factors or other bogus. Concentrate on what you want to convey. What is your message? What is your own experience? Write about your unique knowledge. Go on with communicating your sincere considerations about what you are dealing with. Soon you will be on top of search engine rankings.

If your organic rankings aren't budging, it's time to get cozy with your analytics tools. They're not just numbers but clues to what's happening. Look at your rankings, but also dive into organic traffic, how engaged your visitors are, and whether they're taking the actions you want. This insight is gold. Remember, SEO is more marathon than sprint. Keep an eye on these metrics regularly, set realistic goals, and stay patient. Use what you learn to tweak your strategy. It's all about making those small, data-driven adjustments that lead to big gains over time.

Google uses a site-wide metric of helpful content. If you have multiple unhelpful pages, or AI generated content, it will result in your whole site dropping in the rankings. To identify pages that lack helpful content, use Google Analytics to monitor time on page and bounce rate. Where pages have low time and a high bounce rate, consider either rewriting them, focusing on what will appeal to the visitor, or delete them and 301 redirect the URL to a more relevant page. Also monitor high performing pages. Focusing on further enhancing these will often give you the best return on investment.

Esta es la mejor parte del SEO! El análisis de la data que te dice todo! Analiza el tráfico, su composición, de que cábala viene, compárala con la competencia y plantea diferentes problemáticas o barreras en tu SEO, luego plantea hipótesis y con ellas implementa soluciones. Prueba, mide, vuelve a analizar y repite el proceso constantemente.

I find Clicks and Impressions in Google Search Console to be the most direct way to measure the true impact of SEO efforts. It also helps to set up reporting that groups and filters based on the pages you have actually optimized.

SEO is a long-term game. There are rarely any quick wins with SEO, you've got to be in it long-term to appreciate its impact. It's about building a strong foundation with patience and consistent effort, and nurturing it over time. Results will come!

Find your content tilt. If you have been struggling to pick up on the search engine, you've probably been on the hamster wheel of doing what others are in your industry in one way or another. Be it the keywords you're targeting, content you're creating or the value you're offering. Go back to the drawing board and identify what your unique content tilt is before you create new content. This should be your voice, your opinion - something that differentiates you from what the others have to say about the same thing. A good way to go about it is to start answering the unanswered. Your audience is looking for those answers too!

Here’s a 6 steps guide to begin optimizing content properly on search engine: 1- check the structure of the website, make a clear site map based on the priority of each page and subpages 2- Test, test, and test, always make sure that your website is functioning well especially if it’s e commerce 3- UX UI, check website accessibility, design, and connectivity based on the user psychology to make it easy to use 4- Site Audit, to get to know which pages are working well, and which pages aren’t functioning. 5- crawlability, after you did all the steps above make sure that crawlers are recognizing your content and see it, no one will do if they don’t. 6- Competitor keywords gap report based on your strategy.

Think about paid media to support your SEO tactics. The two work hand in hand and ads can be used to test headlines and calls to action to understand what works. Of course I would say that because that’s my day job but having done it for 13+ years I do know it works.

Part 1: If your organic search engine rankings are not showing improvement despite diligent content marketing efforts, it’s essential to reassess and refine your strategy. Here are some advanced steps you can take: Comprehensive SEO Audit: Conduct a thorough audit of your website to identify any technical issues that might be hindering your rankings, such as broken links, slow loading times, or crawl errors. Keyword Optimization: Re-evaluate your keyword strategy. Ensure you’re targeting the right keywords that align with user intent and have a balance of search volume and competition.