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What do you do if your online portfolio and website aren't attracting potential clients and collaborators?

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As a photographer, your online portfolio is your digital storefront, showcasing your skills and style to potential clients and collaborators. But what if it's not generating the interest you were hoping for? It's a common issue, but fortunately, it's one you can troubleshoot and improve with some strategic adjustments. Whether it's refining your website's design, enhancing your SEO, or engaging more on social media, there are several steps you can take to increase your online visibility and attract the right audience.

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Tiffany W.

Consultant & Marketing Strategist
Talal Mir

Team LEAD SEO At Emenac Inc. On and off page SEO, keyword research, content planning, development, Photoshop, light…

1 Revise Content

Your portfolio should be a curated collection of your best work, not just a comprehensive display of everything you've shot. Take a critical look at your content and ask yourself if each piece aligns with the type of work you want to attract. Remove outdated or less impressive pieces and replace them with your strongest, most recent work. Remember, quality trumps quantity. Also, ensure your portfolio tells a story about your expertise and niche, giving potential clients and collaborators a clear idea of your unique value proposition.

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Tiffany W.

Consultant & Marketing Strategist
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Who is your target audience? Your content and portfolio should resonate and attract your ideal customer. Don't just focus on your images. Using language that speaks directly to your target audience is equally important.

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Talal Mir

Team LEAD SEO At Emenac Inc. On and off page SEO, keyword research, content planning, development, Photoshop, light Room, social media marketing,
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Evaluate Your Content: Take a critical look at the content on your portfolio and website. Is it clear, concise, and engaging? Does it effectively showcase your work and skills? Make sure your portfolio accurately represents your best work and highlights what sets you apart from others.

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Peter L. Nielsen

Capturing and creating stories through photo, video and graphics | Certified Adobe Expert
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Know who you target. Keep it short. Tell your story. Only show your absolutely best work (notice how many great photographers only have 5-10 on their website??)

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2 Optimize SEO

Search Engine Optimization (SEO) is crucial for making your website more visible to people searching for photography services online. Use relevant keywords throughout your site's content, including titles, headings, and image alt-text. Consider writing a blog with useful photography tips or stories behind your shoots to create fresh content that can improve your search rankings. Keep in mind that SEO is an ongoing process, so regularly updating your website with new content and keywords is vital for maintaining visibility.

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Talal Mir

Team LEAD SEO At Emenac Inc. On and off page SEO, keyword research, content planning, development, Photoshop, light Room, social media marketing,
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Optimize for Search Engines (SEO): Ensure that your website is optimized for search engines so that potential clients can find you more easily. Use relevant keywords in your content, meta descriptions, and titles. Consider creating a blog or adding valuable content related to your industry to attract organic traffic.

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3 Enhance Usability

User experience on your website is paramount. If visitors find your site difficult to navigate or slow to load, they're likely to leave before seeing your best work. Ensure your website is mobile-friendly, as a significant portion of users will be accessing it on their phones or tablets. Streamline navigation with a clear menu structure and use high-quality images that load quickly. A clean, professional design that is easy on the eyes will keep potential clients engaged longer.

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Talal Mir

Team LEAD SEO At Emenac Inc. On and off page SEO, keyword research, content planning, development, Photoshop, light Room, social media marketing,
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Enhance User Experience (UX): User experience is key to keeping visitors engaged on your website. Make sure your site loads quickly, is mobile-friendly, and offers intuitive navigation. Remove any obstacles or distractions that might deter potential clients from exploring your portfolio.

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4 Social Engagement

Social media platforms are powerful tools for photographers to showcase their work and connect with potential clients and collaborators. Actively post your latest projects, behind-the-scenes content, and stories that resonate with your audience. Engage with followers by responding to comments and messages. Also, network with other photographers and industry professionals. This not only increases your visibility but also creates opportunities for partnerships and referrals.

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5 Update Regularly

Keeping your portfolio and website updated signals to visitors that you're active and invested in your craft. Regular updates can also help with SEO, as search engines favor websites with fresh content. Set a schedule for adding new images, blog posts, or client testimonials. This not only shows that you're continuously improving and taking on exciting projects but also gives visitors a reason to return to your site.

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6 Seek Feedback

Sometimes an outside perspective can provide valuable insights into how you can improve your online presence. Reach out to peers, mentors, or even clients for feedback on your website and portfolio. They might notice usability issues you've overlooked or suggest types of work they'd like to see more of. Constructive criticism can be instrumental in refining your online strategy to better appeal to your target audience.

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7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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What do you do if your online portfolio and website aren't attracting potential clients and collaborators?

1

2

3

4

5

6

7

1 Revise Content

2 Optimize SEO

3 Enhance Usability

4 Social Engagement

5 Update Regularly

6 Seek Feedback

7 Here’s what else to consider

Photography

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What do you do if your online portfolio and website aren't attracting potential clients and collaborators?

1

2

3

4

5

6

7

1 Revise Content

2 Optimize SEO

3 Enhance Usability

4 Social Engagement

5 Update Regularly

6 Seek Feedback

7 Here’s what else to consider

Photography

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