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What do you do if your networking efforts aren't leading to professional opportunities?

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Networking is a crucial skill for professional growth, but what if your efforts aren't translating into opportunities? It can be disheartening when the time and energy you invest in building relationships don't seem to pay off. However, this is a common challenge and one that can be navigated with strategic adjustments and persistence. In the following sections, you'll discover how to reassess and revitalize your networking approach to foster meaningful connections that can lead to professional opportunities.

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Heather Elkington

For new managers | Built & sold a SaaS company | X-FTSE Director | Angel investor | TedX Leadership Speaker
Ahmed Atiek, M.Eng., EUR ING, P.Eng., P.E., MIEAust CPEng, CEng, MRINA

Co-Founder / General Manager at Horizon Engineering Solutions

1 Reevaluate Goals

When your networking isn't yielding results, it's essential to reevaluate your goals. Are they specific and realistic? For instance, if you're seeking a mentor, are you looking in the right places, or could you broaden your search to other industries or roles? It's important to have clear objectives and understand that networking is more than just collecting contacts; it's about fostering genuine relationships that are mutually beneficial. Take the time to refine your goals and align your networking strategy accordingly.

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Jonathan Webb

Leadership coach, Team coach, CEO. Helping leaders and teams develop their skills, deliver results, and create value for their stakeholders.
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Reevaluate your goals if your networking efforts aren't yielding professional opportunities. Ensure your goals are specific and realistic. Consider broadening your search for mentors or opportunities beyond your current scope. Remember, networking is about building genuine relationships, so refine your goals to align better with your networking strategy and desired outcomes.

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2 Enhance Skills

Networking is an art that requires a set of skills which can always be enhanced. Brush up on your communication techniques, learn how to actively listen, and practice articulating your value proposition clearly. These skills not only help in making a positive first impression but also in maintaining long-term relationships. Consider joining workshops or online courses to improve your networking abilities. Remember, the more skilled you are at networking, the more likely you are to create opportunities.

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3 Diversify Efforts

If you're not seeing results from your networking, it might be time to diversify your efforts. Attend different types of events, both within and outside of your industry. Online networking platforms can also offer new opportunities to connect with professionals you wouldn't meet otherwise. Don't forget to engage in communities and forums where you can share your expertise and gain visibility. Diversifying your approach can open up new avenues for professional opportunities.

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Ahmed Atiek, M.Eng., EUR ING, P.Eng., P.E., MIEAust CPEng, CEng, MRINA

Co-Founder / General Manager at Horizon Engineering Solutions
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Diversifying your efforts involves expanding your reach beyond traditional methods and exploring various avenues to connect with professionals in your field. Attend a mix of industry conferences, workshops, meetups, and networking events to engage with professionals from diverse backgrounds and industries. Join professional networking platforms like LinkedIn, as well as niche online communities and forums relevant to your field. Participate in discussions, share insights, and connect with professionals virtually. Don't limit yourself to networking within your own industry. Explore opportunities to connect with professionals from related or complementary industries to broaden your perspective and uncover new opportunities.

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4 Follow Up

Following up is a critical step often overlooked in networking. After meeting someone, send a personalized message expressing your appreciation for the conversation and suggesting a next step, such as meeting for coffee or sharing resources. This demonstrates your interest and keeps the connection alive. Consistent follow-up can transform a casual encounter into a substantial professional relationship that may lead to opportunities down the line.

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5 Offer Value

Always approach networking with a mindset of offering value. Think about what you can bring to the table that might help others in your network. By being helpful and supportive, you establish yourself as a valuable contact. This could mean sharing industry insights, making introductions, or providing feedback. When you focus on being a resource for others, you're more likely to receive support in return when you need it.

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Ahmed Atiek, M.Eng., EUR ING, P.Eng., P.E., MIEAust CPEng, CEng, MRINA

Co-Founder / General Manager at Horizon Engineering Solutions
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Offering value in networking is essential for building strong and mutually beneficial relationships. Offer insights, tips, or resources related to your field of expertise. Share relevant articles, tools, or industry updates that may benefit others. Be willing to lend a helping hand by offering advice, mentorship, or assistance to those in need. Offer to connect people with relevant contacts or resources that can help them achieve their goals. Take the time to actively listen to others and show genuine interest in their experiences, challenges, and aspirations. Offer empathy, understanding, and support where needed.

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6 Stay Positive

Finally, it's crucial to stay positive and patient. Building a network that leads to professional opportunities doesn't happen overnight. Keep attending events, reaching out to new contacts, and nurturing existing relationships. Your persistence will pay off as you become more visible in your professional community, and as people come to know and trust you, opportunities will begin to emerge naturally.

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Ahmed Atiek, M.Eng., EUR ING, P.Eng., P.E., MIEAust CPEng, CEng, MRINA

Co-Founder / General Manager at Horizon Engineering Solutions
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While staying positive is important in networking, it's also crucial to recognize that not every interaction will lead directly to professional opportunities. Remember that networking is a long-term investment in your professional growth and success. While not every interaction may lead directly to opportunities, each connection you make contributes to expanding your network and increasing your visibility within your industry. Stay resilient, keep an open mind, and continue to engage positively with others in your field. Despite setbacks, continue to approach networking with optimism and enthusiasm. Your positive attitude can leave a lasting impression on others and contribute to building meaningful connections over time.

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7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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Heather Elkington

For new managers | Built & sold a SaaS company | X-FTSE Director | Angel investor | TedX Leadership Speaker
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Ditch networking events. Network at scale instead by building a personal brand and sharing your stories online. Not only can you reach more people, but you can help more people too.

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What do you do if your networking efforts aren't leading to professional opportunities?

1

2

3

4

5

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7

1 Reevaluate Goals

2 Enhance Skills

3 Diversify Efforts

4 Follow Up

5 Offer Value

6 Stay Positive

7 Here’s what else to consider

Leadership Development

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What do you do if your networking efforts aren't leading to professional opportunities?

1

2

3

4

5

6

7

1 Reevaluate Goals

2 Enhance Skills

3 Diversify Efforts

4 Follow Up

5 Offer Value

6 Stay Positive

7 Here’s what else to consider

Leadership Development

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