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What do you do if your motivation and productivity are waning as a self-employed content strategist?

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Being a self-employed content strategist can be rewarding, but also challenging. You have the freedom to choose your projects, set your own schedule, and work from anywhere. But you also face the pressure of finding and keeping clients, managing your finances, and delivering quality work on time. Sometimes, you may feel overwhelmed, bored, or burned out by your work, and lose your motivation and productivity. How can you overcome these slumps and stay on top of your game? Here are some tips to help you out.

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Léa Moisson ??

Passe de l'ombre à la lumière sur LinkedIn ?? Stratégie + Branding + Contenu = clients
Priyanka Sehgal

Marketing and Communications Strategist | Digital Strategy Innovator | Expert Event Manager | Audience Engagement…
Aritri Raha

Content Writer- Writing impactful content for healthcare, tech, and travel brands

1 Assess your situation

The first step is to identify the root cause of your lack of motivation and productivity. Is it due to external factors, such as a difficult client, a tight deadline, or a personal issue? Or is it due to internal factors, such as a loss of interest, a lack of confidence, or a fear of failure? Once you know what is holding you back, you can address it more effectively. For example, if you are feeling stressed by a demanding project, you can negotiate the scope, timeline, or budget with your client. If you are feeling bored by a repetitive task, you can try to spice it up with some creativity or innovation.

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Priyanka Sehgal

Marketing and Communications Strategist | Digital Strategy Innovator | Expert Event Manager | Audience Engagement Specialist | Content Strategist | Ex-CII |
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- Reflect: Identify root causes of waning motivation and productivity. - Realign Goals: Set clear, achievable objectives to reignite passion. - Break Tasks: Divide work into manageable chunks for easier execution. - Routine Revamp: Adjust schedule to optimize energy levels and workflow. - Seek Inspiration: Engage in activities that stimulate creativity and motivation. - Accountability: Share goals with peers or mentors for support and feedback. - Reward Progress: Celebrate milestones to maintain momentum. - Self-Care: Prioritize rest, exercise, and hobbies for holistic well-being.

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Léa Moisson ??

Passe de l'ombre à la lumière sur LinkedIn ?? Stratégie + Branding + Contenu = clients
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évaluez votre situation : Identifiez la cause sous-jacente. Est-ce externe (clients exigeants, délais serrés) ou interne (perte d'intérêt, manque de confiance) ? Remédiez en conséquence : Négociez, innovez ou réévaluez vos priorités.

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Neeti Kotia

Experienced Writer, 15+ years in Technical, Marketing Content, specialising in mobile app development | Non-Fiction Storyteller | Based in Jaipur, Rajasthan, India
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If your motivation and productivity are waning as a self-employed content strategist, try these pointers: set specific, achievable goals to regain focus, break tasks into smaller, manageable parts, establish a routine to create a sense of structure, take regular breaks to prevent burnout, seek inspiration from industry peers or mentors, and explore new techniques or tools to reinvigorate your work. Remember to prioritize self-care and seek support from your network to overcome challenges and stay motivated.

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Jules Laurent ??

Fondateur weklap | Attirez, convertissez et fidélisez vos (futurs) clients grace à nos vidéos ??
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Si un aspect particulier de votre travail vous dépla?t de manière constante, envisagez de l'externaliser ou de l'aborder différemment. Parfois, un petit ajustement dans votre manière de travailler peut entra?ner de grands changements dans votre motivation.

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2 Set realistic goals

Another way to boost your motivation and productivity is to set realistic and specific goals for your work. Having a clear vision of what you want to achieve and how you will measure your progress can help you stay focused and motivated. You can break down your goals into smaller and manageable steps, and reward yourself for each milestone you reach. You can also use tools like calendars, planners, or apps to track your tasks and deadlines, and avoid procrastination and distractions.

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Aritri Raha

Content Writer- Writing impactful content for healthcare, tech, and travel brands
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Oftentimes, freelancers are burdened with a boatload of tasks. It's simply due to their inability to say No when it's needed. When we don't set the boundaries, we might soon burnout.

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Léa Moisson ??

Passe de l'ombre à la lumière sur LinkedIn ?? Stratégie + Branding + Contenu = clients
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Fixez-vous des objectifs réalistes pour maintenir votre motivation. Décomposez-les en étapes gérables, mesurables. Utilisez des outils comme des calendriers pour suivre vos progrès. Récompensez-vous pour chaque étape accomplie.

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Jules Laurent ??

Fondateur weklap | Attirez, convertissez et fidélisez vos (futurs) clients grace à nos vidéos ??
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? Utilisez la méthode S.M.A.R.T : Assurez-vous que vos objectifs sont Spécifiques, Mesurables, Atteignables, Réalistes et Temporellement définis. --> Cette approche renforce le sentiment d'accomplissement à chaque étape franchie. ? Célébrez chaque victoire : Même les petites réalisations méritent d'être célébrées. --> Cela renforce votre motivation et vous rappelle pourquoi vous avez choisi cette voie. ? Restez flexible : Soyez prêt à ajuster vos objectifs en fonction de l'évolution de vos projets et de vos intérêts.

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3 Seek feedback and support

As a self-employed content strategist, you may feel isolated or lonely at times, especially if you work from home or remotely. This can affect your motivation and productivity, as well as your mental and emotional well-being. That's why it's important to seek feedback and support from others, such as your clients, peers, mentors, or friends. You can ask for honest and constructive feedback on your work, and use it to improve your skills and confidence. You can also seek support from other content strategists, who can offer you advice, inspiration, or collaboration opportunities. You can join online communities, forums, or groups, or attend events, workshops, or webinars related to your field.

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Léa Moisson ??

Passe de l'ombre à la lumière sur LinkedIn ?? Stratégie + Branding + Contenu = clients
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Pour surmonter la baisse de motivation, sollicitez des retours constructifs. Collaborez avec des pairs et échangez conseils et idées. Rejoignez des communautés en ligne pour un soutien continu.

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Sanina Kaur

?? The go-to copywriter who gets you noticed ?? I create content + generate coverage ?? And I write winning awards entries ?? Former journalist ?? 20+ years’ experience
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This is so important. Solo freelancing can be incredibly lonely at times and it's down to you and your mindset to keep focusing on and achieving success. Regularly chatting to clients, as well as peers and wider contacts within the industry helps keep me sane, and reminds me that I'm not the only one experiencing ups and downs. It also enables me to learn from their experiences, as well as give back by sharing my pearls of wisdom with them too.

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Jules Laurent ??

Fondateur weklap | Attirez, convertissez et fidélisez vos (futurs) clients grace à nos vidéos ??
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Apprenez à distinguer les critiques constructives des commentaires négatifs. Utilisez les premières pour vous améliorer et ignorez les secondes.

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4 Learn new skills

One of the benefits of being a self-employed content strategist is that you have the opportunity to learn new skills and expand your knowledge. This can help you improve your motivation and productivity, as well as your value and credibility in the market. You can learn new skills that are relevant to your niche, such as SEO, UX, or analytics. You can also learn new skills that are complementary to your core service, such as copywriting, graphic design, or video editing. You can find online courses, tutorials, podcasts, or books that suit your learning style and budget.

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Léa Moisson ??

Passe de l'ombre à la lumière sur LinkedIn ?? Stratégie + Branding + Contenu = clients
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Formez-vous au quotidien. Optez pour des cours en ligne, tutoriels, podcasts. La clé de la réussite est le petit pas qu'on fait chaque jour en avant.

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Jules Laurent ??

Fondateur weklap | Attirez, convertissez et fidélisez vos (futurs) clients grace à nos vidéos ??
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Allouez un budget et du temps chaque mois pour apprendre quelque chose de nouveau. Cela peut être lié directement à votre métier ou quelque chose qui vous passionne et enrichit votre créativité. Ensuite, intégrez vos nouvelles compétences dans vos projets actuels ou utilisez-les pour lancer de nouveaux services.

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5 Take care of yourself

Last but not least, you need to take care of yourself as a self-employed content strategist. Your motivation and productivity depend largely on your physical and mental health, so you need to prioritize your well-being. You can do this by maintaining a healthy and balanced lifestyle, which includes eating well, sleeping enough, exercising regularly, and relaxing often. You can also set boundaries between your work and personal life, and avoid overworking or undercharging. You can also practice gratitude, mindfulness, or meditation to cope with stress and anxiety, and celebrate your achievements and successes.

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Léa Moisson ??

Passe de l'ombre à la lumière sur LinkedIn ?? Stratégie + Branding + Contenu = clients
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Prends soin de toi en priorité. Ton bien-être compte. Maintiens un mode de vie équilibré : alimentation saine, sommeil suffisant, exercice régulier. Fixe des limites, évite la surcharge. Pratique la gratitude, la méditation pour gérer le stress. Célèbre tes succès, tu le mérites.

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Jules Laurent ??

Fondateur weklap | Attirez, convertissez et fidélisez vos (futurs) clients grace à nos vidéos ??
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écoutez votre corps : Reconna?tre les signes de fatigue physique et mentale est essentiel pour prendre les mesures nécessaires avant l'épuisement. Trouvez votre équilibre travail-vie personnelle : Définissez clairement quand et où vous travaillez et quand vous vous reposez ou vous consacrez à d'autres activités.

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6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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What do you do if your motivation and productivity are waning as a self-employed content strategist?

1

2

3

4

5

6

1 Assess your situation

2 Set realistic goals

3 Seek feedback and support

4 Learn new skills

5 Take care of yourself

6 Here’s what else to consider

Content Strategy

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What do you do if your motivation and productivity are waning as a self-employed content strategist?

1

2

3

4

5

6

1 Assess your situation

2 Set realistic goals

3 Seek feedback and support

4 Learn new skills

5 Take care of yourself

6 Here’s what else to consider

Content Strategy

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