What do you do if your mobile design lacks emotional intelligence?

Emotional intelligence in design means truly empathizing with your users. You have to recognize that your app isn’t just a tool, but a part of your user's daily life, and in some ways, an extension of themselves. This means you really have to consider how the app's features and interactions make your users feel. Will they feel supported, understood; frustrated? The most impactful and memorable app experiences are those that understand our motivations, and will often delight us in creative ways. I remember when Siri first rolled out in the iPhone 4s; people were quick to find out that she had a sense of humor. For you, this means finding interesting ways of engaging with your users and weaving yourself in to their daily routine.

You can enhance emotional intelligence in your mobile UX with these actions: Incorporate natural language processing into your design. NLP allows you to understand how users experience emotions by analyzing their interactions with your product. By recognizing language nuances, you can tailor your content to evoke specific feelings and improve the overall experience. Recognize Facial Expressions: Observe users’ facial expressions while interacting with your app. Are they smiling, frowning, or relaxed? Facial cues provide valuable insights into emotional states. Use this information to adapt your design and create a positive emotional impact.

1. Empathetic Design: Strive to understand the emotions and needs of your users in your design. This means considering what users might experience and how your app can offer on-screen comfort, encouragement, or even excitement. 2. Inclusivity: Consider different cultures, languages, and the needs of people with disabilities. 3. Emotional Design Principles: Good design and usability can evoke positive emotions and reduce frustration. 4. Microinteractions: Use microinteractions (small, engaging interactions) to delight users. These can be animations, sounds, visual and haptic feedback that respond in a satisfying way. 5. Set a Nice Tone: The language and tone you use should be friendly, encouraging, and appropriate for your audience.

If a mobile design lacks emotional intelligence, it's essential to address this issue to improve user engagement and satisfaction. Here are steps you can take to enhance emotional intelligence in your mobile design: Understand User Needs and Emotions: Develop User Personas: Implement Emotional Design Principles: Focus on Empathy and Empowerment: Personalization and Customization: Solicit Feedback and Iterate: Cultivate Emotional Engagement: By incorporating these strategies into your mobile design process, you can enhance emotional intelligence and create a more compelling and meaningful experience for your users.

A mobile design lacking emotional intelligence might confuse users or frustrate them. To fix this, we can research user emotions and incorporate design elements that evoke positive feelings, making the app not just functional but also engaging and delightful.

This is showing the importance of knowing what the user says, does, thinks, and feels. Once you got your interview data, you need to start the empathy maps in order to gather all the saying of the interviewees and to continue later with personas. From there, you will see that you need to group the users based on what they say, do, think, and feel on the empathy maps.

Make your app accessible and inclusive for all users regardless of their abilities or backgrounds. Consider diverse emotional experiences when designing.

There is a lot of guides in web for empathy maps, use any that you can understand easily, here are some tips to do it and what can you obtain: -Find users that give you their times to this activity isn’t simple, use people that just get hire from the company to test big flows, they aren’t familiar with the product perspective but have a lot of company time, just try to find partners that already use the product as a regular user. -Even if you start to find patterns, doesn’t push users to find more similar answers, you don’t know if your app have breaking points. -Have an empathy map not just give you feedback to improve the existing flows and sections, also gives clear ways to be more accurate in following flows, you can be faster and bold.

Emotional intelligence in design means truly empathizing with your users. Always we need understand they needs and doing a fluid flow to user. Pay attention in individual user preferences and behaviors shows that you value their unique needs.

Collect user feedback through testing, surveys, and analytics. Use this feedback to improve your app's emotional intelligence through iterative design.

Don’t forget about app voice tone, uses get more attracted to a product when they feel like it talks to directly to them as a human and not as a machine

Personalized UX makes the user feel understood and valued. By tailoring the experience to the user’s needs and preferences, you can increase engagement and satisfaction. It can improve usability by prioritizing features, content, and recommendations that are most relevant to the user. Users are more likely to continue using a product that adapts to their needs and preferences and when users feel that the experience is tailored to their needs, they’re more likely to take desired actions, therefore increasing retention and conversion. For example, in a music streaming app, a personalized user experience based on listening habits by recommending songs and artists that the user is likely to enjoy, can evoke positive emotions.

Start with micro interactions as Lottie files to remplace static images, try to measure impact of flows and screens that have micro interactions to have the possibility of increase it by the whole product (numbers are the base to get company resources)

The hierarchy and the color scheme used on the design will really help you users get the idea that they are valued. When they feel that, it means a lot for their emotions. You should really consider to bring accessibility in the core of your design so that you understand how to use colors and text in order to help more people. This thing will help the users but also the business. The business will project safe environment for everyone and it will boost the trust from the users on the design.

El tama?o, espaciado y peso de la tipografía también son elementos importantes, ya que a textos más grandes son más fáciles de leer, mientras que pesos más ligeros suelen transmitir delicadeza. Para la sección del color el contraste es fundamental para la legibilidad de los elementos, las paletas elegidas deben ser coherentes con el concepto de la aplicación, por ejemplo los colores saturados y brillantes suelen ser llamativos y enérgicos, pero sí la aplicación es de calma y bienestar la elección de color debe cambiar a una que me transmita serenidad

Have in your DS colors specifically for emotional feedback and avoid use them for graphic content, create simple colors to use it more efficiently as non emotional feedback

Colors can evoke certain emotions and feelings. For example, blue often conveys trust and reliability, while red can signify passion or urgency. Choosing the right colors can help the design connect with users emotionally. Typography plays a crucial role in readability. Good typography makes the content accessible and easy to understand, reducing user frustration. These help establish visual hierarchy, guiding users to the most important elements of your design and evoke a specific emotional response associated with your brand. Consider a banking app. Using a calming blue color scheme can evoke feelings of trust and reliability. Clear, readable typography can make financial information easy to understand, reducing anxiety and confusion.

UX is really about the emotion. In my experience, we the UX designers should train people on that matter. For example, your Big Picture Storyboard is really on the emotion side of the users: how they feel before and after. Iteration already started there. Now with some other methods, during design research, we have the A/B testing that is helping us to identify which version is the best for the users. It will elevate the users needs and also encourages interation between the team members. And all of that bring us to the emotional side of the solutions.

When’s designing, it's easy to focus on happy paths where everything goes right. But when we dive into the not-so-happy paths first, we broaden our understanding and empathy for a wider range of users. This approach helps us connect more deeply, building trust and ensuring we're designing inclusively. By addressing the challenges faced by those who might feel left behind, we create more meaningful and impactful user experiences.

1.Understand your audience: Gain insights into the emotions, needs, and preferences of your target audience through research and empathy mapping. 2.Incorporate user feedback: Gather feedback from users to understand how they feel about your design and what improvements could be made to enhance emotional resonance. 3. Focus on storytelling: Use storytelling techniques to create a narrative that connects with users on an emotional level. 4. Use visual and interactive elements: Incorporate visual elements, color schemes, and interactive features that evoke the desired emotions and enhance user experience. 5. Test and iterate: Continuously test your design with real users and iterate based on feedback to ensure it effectively communicates.