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What do you do if your mobile app isn't effectively engaging your community?

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When your mobile app isn't resonating with your community, it can be a sign that something needs to change. Community organizing through technology requires a thoughtful approach to engagement. Your app should be a tool that brings people together, provides them with value, and encourages participation. If this isn't happening, it's time to reassess and reinvigorate your strategy. By understanding the needs and preferences of your community, you can create an app experience that fosters a stronger, more active community.

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1 User Feedback

Gathering user feedback is a critical first step in enhancing your mobile app's community engagement. Start by creating a feedback loop where users can easily share their thoughts and experiences. This could involve in-app surveys, feedback forms, or even direct conversations. Listen to what your users are saying about the app's usability, content, and features. Understanding their pain points and wishes can provide invaluable insights that guide your improvement efforts. Remember, your community knows best what it needs from your app.

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Debra Barker

Koko Cares Head of Community
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Check out what other successful apps are doing differently. Is there anything you can incorporate? Does anything they are doing give you ideas for new things to try?

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2 Analyze Data

Data analysis is a powerful tool to understand user behavior within your app. Look at metrics such as daily active users, session lengths, and feature usage patterns. This data can reveal what's working and what's not. If certain features are rarely used, they may not be meeting your community's needs. On the other hand, if a feature is popular, consider how you can enhance it or create similar offerings. Use this data to make informed decisions about where to focus your development resources.

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3 Enhance UX

Improving the user experience (UX) is paramount if your app isn't engaging the community effectively. Ensure that the app is intuitive, easy to navigate, and aesthetically pleasing. Any friction in the user journey can lead to frustration and disengagement. Simplify complex processes, speed up load times, and make sure your app is accessible to all users. A seamless UX can make the difference between an app that's used occasionally and one that's essential to your community's daily life.

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4 Content Value

Content is king, and in the context of community organizing, it must be relevant and valuable to your users. Evaluate whether the content within your app speaks to the interests and needs of your community. It should inspire action, foster connections, and provide solutions to their challenges. If the content is not hitting the mark, consider revising your content strategy. This might include diversifying the types of content offered or tailoring it more closely to user preferences.

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5 Feature Updates

Regularly updating your app with new and improved features keeps it fresh and engaging for your community. These updates should be based on the feedback and data you've gathered. Introduce features that solve real problems or enhance the community experience. For example, a new messaging function could make it easier for users to communicate with each other, or a calendar feature could help organize community events. Announce updates clearly within the app so users know what's new and how to use it.

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6 Promote Engagement

Finally, actively promote engagement within your app. Create opportunities for users to interact with each other and with your organization. This could be through forums, polls, or challenges that encourage participation. Recognize and reward active members to incentivize engagement. Ensure that the app facilitates not just communication, but also collaboration and community building. An engaged community is one that feels ownership and investment in the app and its success.

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7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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Bethany Handy

Advancing the role of community professionals in modern companies
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Crafting an engaging community doesn't always require building a new app. Before launching, it's essential to consider whether to build on a platform where people are already active or to create your own. Both approaches have their advantages, but honesty is key. Ask yourself if you’re offering enough unique value to make your community a "destination" that people will go out of their way to find, beyond their usual platforms.

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Jamie Ross

J Ross M.Ed | Social Architect | Community Organizer | Elected School Board Trustee | Beats Lyrics Leaders? Hip Hop Education? Executive Creative Director | Kidzapalooza.org Founder | BAE (Benefits Access Equity) |
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Social Media works in trends. Remember Myspace and celebrities that were Myspace famous? Now TikTok and Instagram influencers hold the next key to trends. I was told by a brilliant mentor that emails are key. Emails are timeless, so if you are running a social media campaign don’t be afraid to ask for emails.

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What do you do if your mobile app isn't effectively engaging your community?

1

2

3

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7

1 User Feedback

2 Analyze Data

3 Enhance UX

4 Content Value

5 Feature Updates

6 Promote Engagement

7 Here’s what else to consider

Community Organizing

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What do you do if your mobile app isn't effectively engaging your community?

1

2

3

4

5

6

7

1 User Feedback

2 Analyze Data

3 Enhance UX

4 Content Value

5 Feature Updates

6 Promote Engagement

7 Here’s what else to consider

Community Organizing

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