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What do you do if your mid-career in Product Innovation needs a personal brand boost?

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Navigating the mid-career stage in product innovation can sometimes feel like you've hit a plateau. You're experienced, you've had your share of successes and failures, but now you're looking to elevate your personal brand to match your expertise. In a field that thrives on the new and the next, standing out is critical, and a strong personal brand can be your beacon. Whether you're seeking new opportunities, aiming to influence the industry, or simply looking to refresh your image, boosting your personal brand can reinvigorate your career and open doors to new possibilities.

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Sheena Agarwal
Juan Pablo Watty

Global MBA in IE Business School | B2B Marketing | Strategy | Sustainability | Surfactants

1 Assess Status

Begin by taking a comprehensive inventory of your current brand. Reflect on your strengths, weaknesses, and the unique value you bring to product innovation. Consider how colleagues and the industry perceive you. Are you known for your creative solutions, your methodical approach to problem-solving, or perhaps your knack for predicting market trends? Understanding where you stand is crucial before you start making any changes. This self-assessment will serve as the foundation for your brand enhancement strategy.

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Juan Pablo Watty

Global MBA in IE Business School | B2B Marketing | Strategy | Sustainability | Surfactants
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This is perhaps the most important part, creating self-awareness. Perform a 360° test to understand how your customers, peers, leaders and team members perceive you, and perceive the role/job you're currently performing and/or the job you want to perform tomorrow. Dive into the 3 dimensions of needs: functional, social and emotional. What are your most powerful strenghts and your largest opportunities to improve? Plot them in a 2x2 chart including two axes: Humaness vs Skills. What can you do to get to high-humaness / high-skills?

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2 Set Objectives

Once you've assessed your current standing, it's time to set clear, achievable objectives for your personal brand. Determine what you want to be known for in the product innovation space. Maybe you want to establish yourself as a thought leader or the go-to expert for a specific niche. Your objectives should align with your career goals and reflect the professional image you aspire to project. Remember, these goals will guide your actions and help you measure progress.

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3 Upgrade Skills

To boost your personal brand, consider upgrading your skills to stay ahead of the curve. This could mean taking courses on the latest product development methodologies or becoming proficient in new design software. By continuously learning and adapting, you not only enhance your expertise but also demonstrate a commitment to growth. This sends a powerful message to your network and potential employers that you're an innovator who's always evolving.

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Juan Pablo Watty

Global MBA in IE Business School | B2B Marketing | Strategy | Sustainability | Surfactants
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More than courses, think about which experiences will help you close the gaps identified in step 1 and go do them. Action will always be well appreciated and learn as you progress. Courses should support you in this journey and not hold you back before acting.

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4 Network Smartly

Effective networking is key to enhancing your personal brand. Engage with industry peers, join professional groups, and attend conferences to make valuable connections. Share your insights and be generous with your knowledge; this can help establish your reputation as a collaborator and leader in the field. Remember, it's not just about the number of connections you have but the quality and depth of those relationships that will bolster your brand.

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Juan Pablo Watty

Global MBA in IE Business School | B2B Marketing | Strategy | Sustainability | Surfactants
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As you move forward with the projects you picked to close the gaps identified in step 1, network by sharing progress and exchanging ideas with stakeholders on your progress. Don't network to network, but rather include people in your project and discuss ideas / next steps, risks, etc. This will both boost your personal brand and help you move forward with your project.

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5 Share Expertise

Sharing your expertise is one of the most effective ways to boost your personal brand. Write articles, speak at events, or host workshops to showcase your knowledge and insights in product innovation. This not only helps others but also positions you as an authority in your field. By contributing valuable content to the conversation, you'll gain visibility and recognition, further solidifying your personal brand.

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Sheena Agarwal
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This can also greatly enhance your public speaking skills and storytelling abilities. These skills are invaluable for advancing into executive positions, as effective communication is key. Additionally, evangelizing—spreading enthusiasm and advocating for ideas—is a skill that is often underrated but can be immensely impactful.

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6 Reflect Consistency

Lastly, ensure that all aspects of your personal brand reflect consistency across different platforms and interactions. Your messaging, visual identity, and the way you conduct yourself should all align with the professional brand you're building. Consistency helps build trust and makes you more memorable in the crowded field of product innovation. It signals to others that you're reliable and serious about your craft.

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7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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Shelley Iocona

Founder and Principal at ON ITS AXIS ? Enterprise Innovation Expert ? Sustainability and Ethical Tech Advocate ? Investor
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Take the brand assessment you've conducted and get clarity around what aspect you are most interested in developing. Be honest about your current skills in that particular area to ensure the efforts you put forth are worthwhile. Remember it's natural to conduct an assessment mid-career and reignite your brand based on your past experience and your future desire.

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Sheena Agarwal
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If you've taken a good look at your skills and feel they're not the issue, it might be time to consider your interpersonal skills. It's easy to overlook these, but small things like dressing well and staying fit can make a big difference. Showing up for your health, even when it's not your favorite activity, shows your dedication to consistency in all aspects of life, including your work.

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What do you do if your mid-career in Product Innovation needs a personal brand boost?

1

2

3

4

5

6

7

1 Assess Status

2 Set Objectives

3 Upgrade Skills

4 Network Smartly

5 Share Expertise

6 Reflect Consistency

7 Here’s what else to consider

Product Innovation

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What do you do if your mid-career in Product Innovation needs a personal brand boost?

1

2

3

4

5

6

7

1 Assess Status

2 Set Objectives

3 Upgrade Skills

4 Network Smartly

5 Share Expertise

6 Reflect Consistency

7 Here’s what else to consider

Product Innovation

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