What do you do if your mid-career industrial design lacks a strong personal brand?

1 Assess Skills

Take a step back and evaluate your skill set critically. What are your strengths? Where could you improve? Mid-career is an excellent time for upskilling; consider taking courses or certifications that not only refine your existing abilities but also add new, relevant skills to your repertoire. Understanding the current trends in industrial design and how they apply to your work can help you position yourself as a forward-thinking designer. Remember, the goal is to create a brand that highlights your unique talents and showcases your expertise.

2 Define Niche

Your personal brand should reflect a specialized area of industrial design that you are passionate about. By narrowing your focus, you become more memorable and sought-after in that particular niche. Think about the types of projects that excite you most and the unique perspective you bring to them. This could be anything from sustainable design practices to innovative use of materials. Articulating this specialty will help potential clients and employers see the value you offer.

3 Network Actively

Networking is vital for building relationships and establishing a presence within the industrial design community. Attend industry events, join professional associations, and participate in online forums. Engaging with peers not only keeps you informed about industry developments but also helps you get your name out there. When networking, be genuine and focus on building meaningful connections rather than just handing out business cards. These relationships can lead to collaborations, referrals, and new opportunities.

4 Update Portfolio

Your portfolio is the most tangible representation of your brand. Ensure it's up-to-date, showcases your best work, and reflects your niche. A well-curated portfolio tells the story of your design journey and your growth as a designer. Include detailed case studies that demonstrate your problem-solving skills and the impact of your designs. Your portfolio should not just display the end product but also your creative process and the rationale behind your design decisions.

5 Engage Online

In today's digital age, having an online presence is crucial. Create content that resonates with your target audience, whether it's blog posts, how-to videos, or behind-the-scenes peeks into your design process. Use social media platforms to share your work, insights, and industry news. Engaging with your followers by responding to comments and messages can help build a community around your brand. This online engagement not only increases your visibility but also establishes you as an approachable expert in your field.

6 Personal Story

Share your journey and the experiences that have shaped your design philosophy. People connect with stories and understanding the person behind the designs can make your brand more relatable and memorable. Whether it's overcoming challenges, a project that changed your perspective, or what inspired you to become an industrial designer, these narratives can resonate with others and give context to your work. Your personal story differentiates you from others and can be a powerful tool in building your personal brand.

7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?