What do you do if your mid-career clients are resistant to upselling and cross-selling?
Navigating client resistance to upselling and cross-selling can be a delicate matter, especially with mid-career clients who are well-versed in their needs and skeptical of sales tactics. Upselling refers to the practice of encouraging customers to purchase a higher-end product than the one in question, while cross-selling invites customers to buy related or complementary items. Both strategies aim to increase the value of a sale, but can often be met with resistance from clients who are wary of unnecessary spending or who feel content with their current services or products.