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Last updated on 2024年4月14日

What do you do if your media production career lacks strategic thinking?

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Strategic thinking is a crucial skill for any media production career, whether you are a filmmaker, a podcaster, a graphic designer, or a content marketer. It helps you plan, execute, and evaluate your projects, as well as adapt to changing circumstances and opportunities. But what if you feel like your media production career lacks strategic thinking? How can you improve your ability to think strategically and make better decisions for your work? Here are some tips to help you develop your strategic thinking skills in media production.

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1 Assess your current situation

To improve your strategic thinking, it's important to understand where you are and where you want to go in your media production career. To do this, you can conduct a SWOT analysis, which stands for strengths, weaknesses, opportunities, and threats. This analysis helps you identify the internal and external factors that affect your performance and potential. Ask yourself questions such as: what are your strengths as a media producer? What weaknesses do you have? What opportunities are available for your career? What threats exist? Answering these questions can give you a better idea of your current situation and goals.

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Finette Isaac-Balogun
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The best way out of it is to know the issue first. Once you do, then analyze it with the SWOT analysis test. You can just write the your observations down before moving to the next step.

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2 Learn from others

The second step to improve your strategic thinking is to learn from others who have successfully applied it in their media production careers. You can do this by reading books, articles, podcasts, or blogs that share insights, tips, or case studies on media production. You can also seek mentors, coaches, or peers who can offer you feedback, advice, or guidance on your projects. By learning from others, you can gain new perspectives, ideas, or best practices that you can use or adapt for your own work.

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Juan Manuel Teixeira

Founder de Punto Podcast
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Es muy importante poder tener un mentor en tu carrera, en los cuales confíes y puedas hacerles preguntas. También es importante escuchar los comentarios y las criticas constructivas que los mentores hagan sobre tus proyectos.

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3 Apply strategic frameworks

The third step to improve your strategic thinking is to apply strategic frameworks that can help you organize, analyze, and communicate your thoughts and plans. Strategic frameworks are tools or models that help you structure your problem-solving or decision-making process. For example, you can use the SMART framework to set specific, measurable, achievable, relevant, and time-bound goals for your media production projects. You can also use the RACI matrix to assign roles and responsibilities for your team members or collaborators. By applying strategic frameworks, you can simplify complex issues, clarify your objectives, and align your actions.

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4 Experiment and reflect

The fourth step to improve your strategic thinking is to experiment and reflect on your media production projects. Experimenting means trying out different approaches, methods, or techniques to see what works and what doesn't. Reflecting means reviewing your results, feedback, or data to see what you learned and what you can improve. By experimenting and reflecting, you can test your assumptions, validate your ideas, and learn from your mistakes.

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5 Keep an open mind

The fifth step to improve your strategic thinking is to keep an open mind and be willing to change or adjust your plans as needed. Media production is a dynamic and evolving field that requires you to be flexible and adaptable to new situations and opportunities. Keeping an open mind means being curious, creative, and collaborative. It also means being open to feedback, criticism, or suggestions from others. By keeping an open mind, you can embrace change, seize opportunities, and overcome challenges.

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6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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What do you do if your media production career lacks strategic thinking?

1

2

3

4

5

6

1 Assess your current situation

2 Learn from others

3 Apply strategic frameworks

4 Experiment and reflect

5 Keep an open mind

6 Here’s what else to consider

Media Production

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What do you do if your media production career lacks strategic thinking?

1

2

3

4

5

6

1 Assess your current situation

2 Learn from others

3 Apply strategic frameworks

4 Experiment and reflect

5 Keep an open mind

6 Here’s what else to consider

Media Production

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