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Last updated on 2024年4月16日

What do you do if your marketing strategies as a freelance digital strategist are falling flat?

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As a freelance digital strategist, you know how important it is to market yourself effectively and attract the right clients. But what if your marketing strategies are not working as well as you expected? How do you diagnose the problem and fix it? In this article, you will learn some practical tips to improve your marketing performance and boost your freelance business.

本文章的要点总结

Review your pricing:

Regularly evaluate and adjust your prices to reflect your value, attract clients, and stay competitive. Offer packages or discounts to entice new business and leverage value-based pricing to maximize earnings.
Collaborate for fresh ideas:

Partner with peers for new perspectives and joint projects. This not only broadens your reach but can lead to innovative strategies and a stronger presence in your niche market.

本摘要由 AI 和以下专家提供支持

Júlya Severino

Assistente de Marketing | Design…
Hafiz Majid

Trainer | Speaker | HRDC Certified…

1 Identify the root cause

The first step to solve any problem is to understand what is causing it. You need to analyze your marketing data and see where you are losing potential clients. Are you reaching your target audience? Are you communicating your value proposition clearly? Are you generating enough leads? Are you converting them into customers? Are you retaining them and getting referrals? By answering these questions, you can pinpoint the areas that need improvement and prioritize your actions.

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Marcello Nogueira

Digital Marketing Manager na CaCo Comunica??o
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Quais s?o os objetivos da campanha? A depender desta resposta, devemos analisar os kpis referidos e, caso a raiz do problema n?o esteja clara, implementar testes A/B para identificá-la. Muitas das vezes o problema n?o está na plataforma em si, mas no tipo de comunica??o utilizado para a plataforma Y, quando esta é mais apta para a plataforma Z. Com o boom de redes sociais, muitos profissionais acabam padronizando a comunica??o multi-plataforma, o que é um erro grave. Cada rede tem seu público, forma de comunicar e interagir.

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Ma?lys Caumette

Je décortique les marchés pour mieux les comprendre ??
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D'après mes expériences passées, l'identification de l'origine d'un problème est le meilleur moyen pour le corriger. On peut l'aborder par deux angles différents : le "100% théorique" et le "100% expérience" selon le temps que l'on s'accorde pour rectifier le tir ou la culture d'entreprise. Le "100% théorique" consistera à reprendre et remettre en question (quitte à en conserver certaines) les actions mises en place dans le cadre de la stratégie. Au contraire, le "100% expérience" se concentrera plut?t sur le parcours client pour repérer les points de blocage et réadapter la stratégie en fonction.

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Rodrigo Araya Pardo

Director de Marketing en Nosotros Emprendemos. Master of Science in Management. University of Rochester, Simon Graduate School of Business. Rochester, New York. 2013.
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Ademas de lo que se menciona sobre analizar la segmentación o la forma de comunicar la propuesta de valor, también vale la pena echar un vistazo al contenido mismo. Muchas veces puede no ser el indicado. Estábamos acostumbrados desde el marketing más duro a dar conocer directamente el producto o servicio, no a posicionarnos como expertos en una materia y desde ahí ir a la venta. Esta es la nueva exigencia del marketing de contenidos: la sutileza en la forma en como se da a conocer la propuesta de valor, no desde el ofrecimiento directo, sino desde el posicionamiento.

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Júlya Severino

Assistente de Marketing | Design Gráfico | Mídias Sociais | Fotografia| Marketing Digital | Lan?amento de Produtos | Estratégia de Marketing | Comunica??o | Planejamento de Marketing
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Analisar tudo aquilo que está atrapalhando minhas estratégias, e o que está performando mal, e assim recalcular a rota. Desta forma, além de mostrar resiliência e criatividade, ainda conseguirei desenvolver novas competências.

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2 Experiment with different tactics

Once you have identified the root cause of your marketing problem, you can start testing different tactics to see what works best for you. For example, you can try different channels, formats, messages, offers, or calls to action. You can also use tools like A/B testing, surveys, or feedback forms to measure the results and compare them. The key is to experiment with small changes and track the impact on your marketing goals.

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Hafiz Majid

Trainer | Speaker | HRDC Certified Digital Marketing Trainer & Consultant
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First off, take a step back and really analyze what's not working. Are your targeting the right audience? Is your messaging falling flat? Are you using the best channels to reach your ideal clients? Sometimes we get so caught up in the day-to-day that we lose sight of the big picture. Once you've identified the problem areas, it's time to get creative and shake things up! Don't be afraid to try new approaches and think outside the box. Maybe it's time to experiment with a different social media platform, or maybe you need to revamp your content strategy to better resonate with your target market.

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Elvis Mesquita

Digital Strategist
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Indiscutivelmente é necessário fazer mais e de diferentes formas pra atingir aquilo que AINDA n?o foi atingido na meta. Buscar novos canais e novas formas de divulgar seu produto/servi?o até sentir-se seguro.

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Júlya Severino

Assistente de Marketing | Design Gráfico | Mídias Sociais | Fotografia| Marketing Digital | Lan?amento de Produtos | Estratégia de Marketing | Comunica??o | Planejamento de Marketing
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é mais sobre tentativa e acerto, logo, mudar canais, formatos, linhas editoriais, e até mesmo o conteúdo, de forma que tudo o que posta volte a ser atrativo para sua audiência.

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3 Learn from others

Another way to improve your marketing strategies is to learn from other successful freelance digital strategists. You can follow their blogs, podcasts, newsletters, or social media accounts and see what they are doing to market themselves. You can also join online communities, forums, or groups where you can network, ask questions, share insights, or get advice from other freelancers. You can also look for mentors, coaches, or courses that can help you sharpen your marketing skills and knowledge.

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Hafiz Majid

Trainer | Speaker | HRDC Certified Digital Marketing Trainer & Consultant
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Another thing I've found super helpful is to collaborate with other freelancers or experts in your niche. Bouncing ideas off of others and getting fresh perspectives can be a game-changer. Plus, teaming up on projects can help you pool your resources and reach new audiences.

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Júlya Severino

Assistente de Marketing | Design Gráfico | Mídias Sociais | Fotografia| Marketing Digital | Lan?amento de Produtos | Estratégia de Marketing | Comunica??o | Planejamento de Marketing
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Trabalhar com outros freelancers ou especialistas em seu campo também é muito útil. Aprender de outras pessoas ideias e obter novas perspectivas pode ser muito importante. Além disso, colaborar em projetos pode ajudá-lo a reunir seus recursos e expandir sua audiência.

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4 Update your portfolio

Your portfolio is one of your most powerful marketing tools as a freelance digital strategist. It showcases your work, your skills, your results, and your personality. Therefore, you need to keep it updated, relevant, and attractive. You can do this by adding your latest projects, highlighting your achievements, showcasing your testimonials, or using visuals and stories to make it more engaging. You can also optimize your portfolio for SEO, mobile, and social media to increase your visibility and reach.

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Edgar Bitencourt

Helping Ecom brands grow via Paid Ads and scroll-stopping, high-converting creatives. $180m+ in sales driven. 3x Average ROAS. 2x Ecom exits
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Refreshing your portfolio is vital if your freelance digital marketing strategies are underperforming. It's more than a showcase of work; it's a reflection of your expertise and achievements. Regularly update it with your latest projects, highlight successes, and include testimonials to enhance credibility. Use visuals and stories for engagement, and ensure it's optimized for SEO, mobile, and social media to expand your reach. A well-maintained portfolio not only demonstrates your capabilities but also serves as a powerful tool to attract new clients and opportunities.

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Júlya Severino

Assistente de Marketing | Design Gráfico | Mídias Sociais | Fotografia| Marketing Digital | Lan?amento de Produtos | Estratégia de Marketing | Comunica??o | Planejamento de Marketing
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Trabalhar em um projeto novo para o portfólio pode ser o que vai destravar sua criatividade para novas estratégias e abordagens, de forma que fa?a que todo o conteúdo volte a ser atrativo.

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5 Review your pricing

Your pricing is another crucial factor that affects your marketing success as a freelance digital strategist. It reflects your value, your quality, and your confidence. It also influences how your potential clients perceive you and how they compare you with other freelancers. Therefore, you need to review your pricing regularly and make sure it is aligned with your goals, your market, and your value proposition. You can also use different pricing strategies, such as packages, discounts, or value-based pricing, to attract more clients and increase your revenue.

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Júlya Severino

Assistente de Marketing | Design Gráfico | Mídias Sociais | Fotografia| Marketing Digital | Lan?amento de Produtos | Estratégia de Marketing | Comunica??o | Planejamento de Marketing
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Para o sucesso do seu marketing, você deve estabelecer um pre?o. Ele afeta a percep??o dos clientes e sua competitividade, mostrando seu valor, qualidade e confian?a. Usar estratégias como pacotes e descontos e regularmente ajustar os pre?os pode atrair mais clientes e aumentar a receita.

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6 Be consistent and persistent

The last tip to improve your marketing strategies as a freelance digital strategist is to be consistent and persistent. Marketing is not a one-time event, but a continuous process that requires time, effort, and patience. You need to stick to your plan, follow up with your leads, nurture your relationships, and deliver on your promises. You also need to adapt to changing situations, learn from your mistakes, and celebrate your wins. By doing this, you will build your reputation, your credibility, and your loyalty among your clients and prospects.

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7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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What do you do if your marketing strategies as a freelance digital strategist are falling flat?

1

2

3

4

5

6

7

1 Identify the root cause

2 Experiment with different tactics

3 Learn from others

4 Update your portfolio

5 Review your pricing

6 Be consistent and persistent

7 Here’s what else to consider

Digital Strategy

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What do you do if your marketing strategies as a freelance digital strategist are falling flat?

1

2

3

4

5

6

7

1 Identify the root cause

2 Experiment with different tactics

3 Learn from others

4 Update your portfolio

5 Review your pricing

6 Be consistent and persistent

7 Here’s what else to consider

Digital Strategy

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