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What do you do if your marketing research skills are falling behind in a rapidly evolving field?

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Marketing research is a dynamic and constantly evolving field that requires you to keep up with the latest trends, tools, and techniques. However, it can be challenging to find the time, resources, and motivation to update your skills and stay relevant in the market. If you feel like your marketing research skills are falling behind, don't panic. Here are some practical tips to help you boost your competence and confidence in this fast-paced profession.

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Lana Melo

Gerente Sênior de Trade Marketing | Head de Trade Marketing | Diretora de Trade Marketing

1 Assess your strengths and gaps

The first step to improve your marketing research skills is to identify where you excel and where you need to improve. You can do this by conducting a self-audit of your current knowledge, skills, and abilities, and comparing them with the industry standards and expectations. You can also ask for feedback from your peers, managers, clients, or mentors to get an external perspective on your performance and potential. By assessing your strengths and gaps, you can prioritize your learning goals and focus on the areas that matter most for your career development.

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Sameer Hansraj

Turning data into growth, AI into insights & ads into results. ?? Performance Marketing | E-Commerce
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In the fast-paced world of marketing research, staying ahead is like being a surfer riding the crest of a giant wave. ??♂? Here’s how we can paddle out and catch the big one: Dive into Data: Like a detective, gather clues from current trends, demographics, and market sizes. Analyze the evidence to identify new opportunities and needs. Know Your Audience: Put on your anthropologist hat and study your customers. Use surveys, interviews, and social media interactions to create a detailed customer profile. In the world of marketing research, you’re the captain of your ship. Set sail towards new horizons, and let the winds of innovation propel you forward! ??

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Bruna Fallani

Estratégia de Negócio e Cliente | Board Member | Conselheira independente | Experiência de compra | Gest?o de relacionamento Quem entende do cliente entende do seu mercado!
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Estar atualizado é fundamental para sustentabilidade do negócio! Portanto, busque formas de como se manter atualizado e entenda quais s?o as melhores práticas para aplicar no seu dia a dia. Dessa forma todo mundo ganha! Você, seu negócio e especialmente, seu cliente!

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2 Learn from the experts

One of the best ways to enhance your marketing research skills is to learn from the experts who have already mastered them. You can do this by following the blogs, podcasts, newsletters, webinars, or courses of reputable and influential marketing researchers who share their insights, tips, tricks, and best practices. You can also join online or offline communities, networks, or associations of marketing researchers who can offer you support, guidance, and opportunities to collaborate and exchange ideas. By learning from the experts, you can stay updated on the latest trends, tools, and techniques, and apply them to your own projects.

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3 Experiment with new methods

Another way to boost your marketing research skills is to experiment with new methods that challenge your assumptions, expand your horizons, and stimulate your creativity. You can do this by exploring different types of research methods, such as qualitative, quantitative, mixed, or emerging, and using them to answer different kinds of research questions, such as descriptive, exploratory, explanatory, or evaluative. You can also try different tools and platforms that can help you collect, analyze, visualize, or communicate your data more effectively and efficiently. By experimenting with new methods, you can discover new possibilities, solutions, and insights for your marketing research.

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Lana Melo

Gerente Sênior de Trade Marketing | Head de Trade Marketing | Diretora de Trade Marketing
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Um bom método para abrir sua mente para mais possibilidades e ampliar seus horizontes é a Observa??o. Seja ela participativa ou n?o, acompanhar o público em seu dia a dia ajuda a entender o contexto em que ele está inserido e quais suas maiores dores e necessidades. Isso te ajuda a ter uma perspectiva do ponto de vista dele e pegar os pontos e quest?es chave a serem investigados com mais profundidade. Fique de olho em novas metodologias. Existem vários cursos ou mesmo artigos científicos lan?ados constantemente apresentando novas ideias.

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4 Seek feedback and improvement

The final step to improve your marketing research skills is to seek feedback and improvement on your work and progress. You can do this by asking for constructive criticism from your peers, managers, clients, or mentors, and using it to identify your strengths and weaknesses, and improve your performance and outcomes. You can also set SMART (specific, measurable, achievable, relevant, and time-bound) goals for your learning and development, and track and measure your results and achievements. By seeking feedback and improvement, you can demonstrate your commitment, professionalism, and value as a marketing researcher.

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5 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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What do you do if your marketing research skills are falling behind in a rapidly evolving field?

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1 Assess your strengths and gaps

2 Learn from the experts

3 Experiment with new methods

4 Seek feedback and improvement

5 Here’s what else to consider

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