What do you do if your marketing and branding strategies are falling flat?

“Sem metas e planos para alcan?á-las, você é como um navio que zarpou sem destino.” -Fitzhugh Dodson Reavaliar metas é essencial para direcionar estrategicamente seus esfor?os de marketing e branding, garantindo que estejam alinhados aos objetivos de negócio e às demandas do mercado. "Without goals, and plans to achieve them, you are like a ship that has set sail with no destination." -Fitzhugh Dodson Reevaluating goals is essential to strategically direct your marketing and branding efforts, ensuring they are aligned with business objectives and market demands.

Without a clear vision and direction, it is difficult for an individual or business to work towards something. A clear vision helps people stay determined, work towards something and allows for smaller goals along the way. Make sure your goals are SMART and to redefine when you discover they are not.

You can only understand the success of your marketing campaign if you have clear goals and objectives in place prior to execution. It’s important to remember that if your campaign isn’t reaching your desired goals, it’s not a bad thing! You may have learned what your customer doesn’t like or resonate with, or another key indicator. Asses your goals and make sure they are aligned with your strategy and take each effort as a learning as you go.

Yes it's necessary to reassess current goals before making changes. Reflect on what has worked, what has not worked, what could be done differently and what is needed to bridge gap from where one is and where one aspired to be. It's Important to consider trends, look at historical patterns which contributed to how things got to be the way they are currently.

"Os dados s?o o novo petróleo. S?o valiosos, mas n?o s?o refinados, n?o podem ser realmente usados." -Clive Humby "Data is the new oil. It's valuable, but it's not refined, it can't really be used." - Clive Humby

Analyzing data is crucial in marketing. Especially with more and more marketing going digital, it is becoming increasingly easy to analyze data and make data-informed decisions. Analyzing and understand your data allows you to quickly adapt your strategy, receive insights and do even better.

Analise os feedbacks de clientes antes seus concorrentes comecem a escutá-los. Analyze customer feedback before your competitors start listening to it.

Discover what your customer wants, get them, and give them not only what they want, but also what they need. Listen carefully to them, engage with them and implement their feedback when possible. Use your customer data to make informed decisions and increase your customer lifetime value.

Veja como seus concorrentes se posicionam. A roda já existe, e o seu desafio é personalizar ela de acordo com as características da sua marca. See how your competitors position themselves. The wheel already exists, and your challenge is to customize it according to the characteristics of your brand.

Criatividade é o grito da evolu??o. Creativity is the cry of evolution.

Marketing is ever-evolving, especially nowadays. It is crucial to stay on top of trends, tools and techniques, and to dare to try new things. Keep your strategies fresh, but also only implement new marketing techniques when you have researched whether they fit with your product/service and customers. There is no need to hop on a trend if it does not align.

Out of the 100 problems this could be caused by, the most common one I see is your message isn't connecting with your target market. Here's a few ways to tackle that problem: 1) Use wording your ideal clients use (e.g. they don't say "lacking purpose", they say "tired" and "burnt out"). 2) Keep your message and solution simple/direct (e.g. "vegan catering for events in South Florida", not "providing healthy food options for events so that your diet can match your lifestyle"). 3) Stay consistent. Your target client needs to know you as the the expert in one area, only expand after you've mastered that. Ultimately, it's all about being a better listener. All the answers are with the client, not in your head.