What do you do if your long-term career goals are at risk during a layoff in Public Relations?

1 Assess Impact

When layoffs hit, take a moment to assess how this affects your career goals. Consider the skills and experience you've gained and how they align with your objectives. It's a time for reflection, not panic. Evaluate the industry landscape and identify how your unique value proposition fits into the current market. Understanding the impact helps you make informed decisions about your next steps, ensuring that your long-term goals remain within reach despite the setback.

2 Network Now

Networking is your lifeline in PR, especially during layoffs. Reach out to colleagues, mentors, and industry contacts. Let them know you're looking for opportunities and ask for advice or referrals. These connections can provide support, introduce you to potential employers, or offer insights into areas of PR that are thriving. Remember, your network is not just a resource for job leads; it's a community that can offer moral support and guidance as you navigate this challenging time.

4 Freelance Flexibly

Consider freelancing as a way to maintain momentum in your PR career. It can help you stay active in the industry, build your portfolio, and continue honing your skills. Freelance work also offers the flexibility to explore different areas of PR, which can be beneficial for discovering new passions or career paths. Moreover, it keeps you connected with the PR community and may lead to full-time opportunities.

5 Revise Goals

Sometimes a layoff necessitates a reevaluation of your career goals. Be open to adjusting your aspirations based on the current market conditions and personal circumstances. Perhaps there's an emerging area in PR that excites you or a previously overlooked niche that now seems appealing. Revising your goals doesn't mean giving up on your dreams; it's about adapting and finding new ways to achieve success in the PR industry.

6 Strategic Search

Finally, embark on a strategic job search. Tailor your resume and cover letter to highlight the PR skills most in demand. Research companies that align with your values and goals, and apply selectively. Use job search engines, company websites, and your network to find openings. When interviewing, articulate how your experience makes you an asset, particularly in ways that address the challenges companies in the PR sector are facing today.