What do you do if your live event communication needs a boost?

The Entertainment Management Awards Show needed a boost to celebrate 25 years & 1000 alumni at Missouri State University. Get Tattooed for a Cause: Students took their professor to a local tattoo shop for his first-ever tattoo. The reels looked real, only to find out it was a temporary tattoo of the event logo with time and place. Generate Engaging Emails: We cleaned up our email list of 1000 alumni and friends of the university and sent Throwback Thursday emails featuring alumni from the past; open rates were high. Create One Source of Truth: One of the smartest tools we implemented was a cloud-based design software. We built our brand style guide and required all teams to tap into this one source of truth to ensure we were on-brand.

In the digital age, leveraging the latest technology is key to enhancing live event communication. Consider adopting cutting-edge tools that facilitate interaction, such as mobile event apps that provide real-time updates and networking opportunities. This not only streamlines the flow of information but also creates a more engaging experience for participants. With instant access to schedules, notifications, and social features, attendees can navigate your event with ease and stay connected every step of the way.

Invest in high-quality audiovisual equipment to ensure clear sound and visuals for all attendees. Also, consider incorporating interactive technologies such as event apps or virtual reality experiences to enhance engagement !

The power is in personalisation and imagination. Post photos, video and content that your target audience can relate to. They're more likely to engage with you if they can relate to you.

"Engaging crowds" sounds like black magic, but it's definitely not. Just asking questions, making surveys and stuff could be enough for your audience to interact with your event!

Develop a comprehensive social media strategy that includes pre-event promotion, live updates during the event, and post-event follow-up. Encourage interaction by running contests, live Q&A sessions, or polls on social media platforms.

Social media is a treasure trove for event communication! Think of it as a megaphone to reach attendees before, during, and after your event. A unique hashtag is your battle cry, uniting everyone under one banner. Encourage attendees to share their experiences - live tweets, Instagram stories, Facebook Live - it all fuels the excitement. This online buzz isn't just about extending reach, it's about building a community. Social media keeps the conversation going, fosters a sense of inclusion, and makes the event experience even more engaging. It's like having a virtual event happening alongside the real one!

Nowadays, a picture and a video are worth thousand words. People prefer listening to a voice over than to read a long text, so keep it in mind.

See it to believe it! Visuals power live events. Signage, presentations, and video content grab attention and make your message stick. #LiveEvents #EventProduction

Work with designers to create visually appealing presentations and materials that complement the event theme and objectives !

The use of technology can be a powerful tool to engage visitors and convey a brand message. It doesn’t need to be state of the art, it can be as simple as video, audio, or interactive tools. Large TV screens can be impactful, delivering high-quality graphics and visuals. LED lights are also a great tool for your brand to stand out amongst a sea of stands at shows.

Two-way street to event success: Open communication channels! Get feedback via email, text, etc. Respond fast and show you care about attendee satisfaction. #LiveEvents #Communication

If you need a photographer, hire a photographer. If you need a speaker, just ask a speaker. The right person for the right job, and it obviously implies training.

In an increasingly digital world, in-person connections remain a vital draw for the live events sector. To maintain an edge in this space, it’s imperative to facilitate these discussions with dedicated networking sessions.