What do you do if your Lead Generation efforts are met with obstacles and you need innovative solutions?

When facing obstacles in Lead Generation, adopt innovative solutions: Research to grasp the obstacles' core. Brainstorm with the team for fresh ideas. Explore unconventional strategies. Utilize technology for streamlining. Cultivate a culture of experimentation. Collaborate with diverse teams. Draw inspiration from industry trends. Prioritize continuous learning and development. Embrace failure as a pathway to innovation. Stay agile, iterating based on feedback.

When faced with lead generation challenges, take a step back and reassess your goals. Are they realistic given the current market conditions? Sometimes, setting overly ambitious targets can lead to disappointment and a sense of failure. Instead, focus on achievable objectives that align with your resources and market opportunities.

A intriguing question i like to ask myself when doing a check up on goals is "Why are these even here?". I deeply interest in what success means to the client, the organizations, all stakeholders, and of course, me. When goals are set up just by protocol they don't have a sustainable impact, goals should be defined by the state that you want to reach as a project but it's not only to define this goals, but also to take in mind the environment where this goals are gonna thrive, for example, are you in an un-tackled industry or are you full of competition? the competitors, the markets, the trends... The more you know about them the better your goals will be.

Reassess Goals: Take a step back and review your lead generation objectives. Are they realistic and aligned with your overall business goals? If necessary, adjust your targets to ensure they are achievable within your current constraints. This may involve refining your target audience or redefining your lead qualification criteria to focus on prospects with higher conversion potential.

Don't be afraid to look at the numbers, and as a big mentor says "The most imperfect action worths more than doing nothing" so don't get stuck on how to pull the data, just start gathering what you already know that its important to understand to come up with iterations or opportunity areas. Indeed, look for patterns, but also look for things that break the patterns, be curious about what makes sense and dig on it but also on what not makes sense and also dig deeply on it. Leverage AI tools like ChatGPT, Gemini and others to brainstorm what data can you look up to and if you can use the ChatGPT code interpreter to run some basic analysis on the exports you make.

Analyze Data: Dive deep into your lead generation data to identify patterns, trends, and areas of improvement. Look at metrics such as conversion rates, lead sources, and demographic information to gain insights into what's working and what's not. Use tools like Google Analytics, CRM systems, and marketing automation platforms to gather and analyze data effectively. By understanding your data, you can make informed decisions and develop innovative solutions to overcome obstacles in your lead generation efforts.

We all strive for higher quality leads. I would audit your lead generation metrics for the past 12 months, look at all sources of leads, email - CTR, social - conversions etc. Are there any trends arising, do some months generate more leads than others, what caused this? Make sure you are analysing the correct metrics for lead generation, set up a table with the metric and KPI and measure monthly and MoM. Once you have this table, you can start to see what’s going on for example, you can compare the total spend to the total number of leads generated.

Engage Audiences: Host webinars or virtual events on topics related to your industry or product/service offering. Offer valuable insights and solutions to the audience's pain points to establish credibility and generate leads. Leverage interactive content such as quizzes, polls, or surveys on social media platforms to engage your target audience and collect valuable data for lead generation.

Nowadays the role of the community manager can be confused with the activities of being in charge of inbound channels or scheduling of posts on social media. The community manager is a role we need to rescue because its purpose is noble al valuable: engage with the audiences. The question is, in every channel, how can i spark a conversation? when a conversation is initiated you can adopt the role of moderator but first you need to master the craft of sparking conversations, this is a skill that's involve interrupting in a positive way the audience, keeping their interest, making see value of engaging in the process and more things.

If traditional campaigns aren't cutting it, it's time to innovate. Think outside the box and experiment with new lead generation campaigns that stand out from the crowd. This could mean embracing new technologies, such as augmented reality experiences, or tapping into emerging trends that resonate with your audience.

Not everything is about paid media campaigns, meta ads, google ads, linkeding ads, inbound marketing, cold sales, outreach and more, sometimes a good message in a piece of paper in the right light post on the street can make the whole difference; sometime the right ad in the classified section of the newspaper can have more impact than expected. This philosophy of thinking in advertising has a name: everything is media. And involves seeing every format as a opportunity to spread our main campaign message.