What do you do if your lead generation clients have unrealistic expectations?
Navigating the waters of lead generation can be challenging, especially when clients have expectations that don't align with reality. As a lead generation specialist, you're often faced with the task of delivering results while managing those expectations. When a client expects the moon but only has a budget for a few balloons, you need to steer the conversation towards what is achievable and sustainable. This involves educating clients on the lead generation process, setting realistic goals, and being transparent about what can be accomplished with the resources at hand.