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What do you do if your late career in influencer marketing is hindered by ageism?

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In the fast-paced world of influencer marketing, where trends and demographics can dominate the landscape, facing ageism can be a disheartening challenge. You might find yourself struggling to connect with younger audiences or being overlooked for brand deals due to your age. But remember, your experience and maturity can be a unique asset. It's critical to leverage your life experiences, create content that resonates with your age group, and showcase the value that your perspective brings to the table.

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Priscilla Aseye Febiri

Integrated Communications Professional| Influencer Marketing Expert| Self- Published Author
Brent Colmer

Marketer, Brand Strategist + Content Creator | @boywhoblogs

1 Embrace Adaptability

As you encounter ageism, staying adaptable is key. The digital landscape is constantly evolving, and so should your strategies. Learn new platforms that are gaining traction with various age groups and experiment with fresh content formats. By diversifying your approach and being willing to learn, you maintain relevance. This could mean starting a podcast, exploring video content, or even writing articles that tap into your wealth of knowledge.

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Iván Blanco

Creador de contenido y Podcaster en "Marketing de Influencers"
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En el mundo Influencer actual, hay cabida para todas las edades, hay influencers para todos los públicos, por lo que seguramente sea un problema de enfoque. Seguro te estas enfocando en un nicho de Influencers no acorde con tu edad o momento vital, trata de buscar Influencers que se ajusten a ti.

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2 Refine Your Niche

In influencer marketing, specificity can be a powerful tool, especially when combating ageism. Focus on refining your niche to reflect your expertise and interests that align with your age group. Whether it's travel for retirees, fitness over fifty, or tech for the mature generation, a well-defined niche can attract a dedicated audience that values your content and perspective, leading to more authentic partnerships with brands that appreciate your demographic.

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3 Network Strategically

Networking remains a crucial aspect of influencer marketing. To overcome age barriers, connect with peers and brands that respect and seek out the wisdom that comes with experience. Attend industry events, join online communities, and engage with other influencers who share your values. These connections can lead to collaborations and opportunities that transcend age, emphasizing the quality of your content and the engagement of your audience.

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4 Personal Branding

Your personal brand is your calling card in the influencer world. To counteract ageism, ensure your brand reflects your professional experience and life insights. This can involve a visual rebranding to highlight your sophistication and depth or honing your messaging to emphasize the unique value you bring. Your personal brand should resonate with both your audience and potential brand partners, proving that age does not diminish influence.

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Brent Colmer

Marketer, Brand Strategist + Content Creator | @boywhoblogs
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Your experience and maturity can be valuable assets in the influencer marketing space. Embrace your unique perspective and use it to your advantage. Highlight the depth of your knowledge and expertise as an influencer marketer.

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5 Educate Sponsors

Sometimes the hurdle of ageism stems from misconceptions held by potential sponsors. Take the initiative to educate them on the value and purchasing power of your demographic. Prepare case studies or portfolios that showcase successful campaigns and highlight the engagement and loyalty of your audience. By demonstrating your market's viability, you challenge stereotypes and open doors to new partnerships.

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6 Continuous Learning

Lastly, never stop learning. In influencer marketing, staying informed about industry trends, algorithm changes, and new social media features is crucial. Take courses, attend webinars, and read up on the latest in digital marketing. Your commitment to continuous learning not only keeps you competitive but also demonstrates to brands and followers alike that age does not impede your ability to stay at the forefront of influencer marketing.

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7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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Priscilla Aseye Febiri

Integrated Communications Professional| Influencer Marketing Expert| Self- Published Author
(已编辑)
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Lean into it. Identify brands that have a target audience who look like you and curate content on the right channel that resonate with this group. Once you have built trust with your audience by staying consistent and authentic, start pitching yourself to these brands you identified earlier.

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What do you do if your late career in influencer marketing is hindered by ageism?

1

2

3

4

5

6

7

1 Embrace Adaptability

2 Refine Your Niche

3 Network Strategically

4 Personal Branding

5 Educate Sponsors

6 Continuous Learning

7 Here’s what else to consider

Influencer Marketing

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What do you do if your late career in influencer marketing is hindered by ageism?

1

2

3

4

5

6

7

1 Embrace Adaptability

2 Refine Your Niche

3 Network Strategically

4 Personal Branding

5 Educate Sponsors

6 Continuous Learning

7 Here’s what else to consider

Influencer Marketing

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