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What do you do if your innovative brand ideas aren't capturing the attention of stakeholders?

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You have a vision for your brand that is innovative, creative, and unique. You want to stand out from the competition and attract your ideal customers. But what do you do if your innovative brand ideas aren't capturing the attention of stakeholders? How do you convince them to invest in your vision and support your brand development? Here are some tips to help you overcome this challenge and persuade stakeholders to embrace your innovative brand ideas.

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Rui Pedro Duarte

Strategic Alliances | Stakeholder Engagement | Revenue Maximization | Corporate Communications | Government Relations |…

1 Understand your audience

The first step is to understand who your stakeholders are and what they care about. Stakeholders are anyone who has an interest or influence in your brand, such as customers, employees, partners, investors, media, or regulators. Each stakeholder group may have different needs, expectations, and goals for your brand. You need to research and empathize with your audience and tailor your communication to their perspective. Show them how your innovative brand ideas align with their values, solve their problems, and benefit them in the long run.

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2 Demonstrate your value proposition

The next step is to demonstrate how your innovative brand ideas create value for your stakeholders and differentiate your brand from others. Your value proposition is the core message that summarizes why your brand is unique, relevant, and desirable. It should answer the questions: What do you offer? Who do you serve? How do you solve their needs? And how do you do it better than anyone else? You need to craft a clear and compelling value proposition that showcases your brand's strengths, benefits, and uniqueness. Use stories, testimonials, case studies, or data to back up your claims and prove your value.

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3 Address their concerns

The third step is to address any concerns or objections that your stakeholders may have about your innovative brand ideas. Stakeholders may be skeptical, resistant, or fearful of change, especially if your ideas are radical or disruptive. They may have questions about the feasibility, viability, or desirability of your ideas. They may also have doubts about your credibility, expertise, or resources. You need to anticipate and address these concerns upfront and show that you have done your homework, mitigated the risks, and prepared for the challenges. Use facts, logic, and evidence to support your arguments and reassure your stakeholders.

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Kate Savage

Social Media and Graphic Design Coordinator at Clay County Board of County Commissioners
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Immediately after announcing that we would be doing a brand overhaul, we had some departments voice their concerns. The original branding had sentimental value (some people had been there for over 40 years) and opposed going in a different direction. We had to explain that the original brand logo was not ADA compliant and, while the design might have gotten a pass 50 years ago, investors see the branding as a sign that we wont change and are stuck in our ways. We wanted to be successful, and sticking with an outdated brand wouldn’t do it. Eventual, we were able to convince the departments that it was necessary for their success and we were able to continue the project.

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4 Involve them in the process

The fourth step is to involve your stakeholders in the process of developing and implementing your innovative brand ideas. Stakeholders are more likely to support your ideas if they feel part of the journey and have a say in the outcome. You can invite them to share their feedback, suggestions, or insights at different stages of the process. You can also co-create solutions with them or test your ideas with them to get their buy-in and validation. By involving your stakeholders in the process, you can build trust, rapport, and collaboration with them and make them feel valued and respected.

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Rui Pedro Duarte

Strategic Alliances | Stakeholder Engagement | Revenue Maximization | Corporate Communications | Government Relations | Market Expansion | AI Diplomacy
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Innovation thrives on collaboration, so make your fourth step inviting stakeholders into the heart of your creative process. When stakeholders feel their voices are heard and their contributions matter, their support for your brand ideas skyrockets.

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5 Show your passion and enthusiasm

The fifth step is to show your passion and enthusiasm for your innovative brand ideas. Stakeholders are more likely to be influenced by your emotions and attitudes than by your facts and figures. You need to convey your passion and enthusiasm for your vision and mission and show that you believe in your ideas and their potential. You can use positive language, tone, and body language to express your excitement and confidence. You can also share your personal stories, motivations, or inspirations behind your ideas and how they relate to your brand's purpose and values. By showing your passion and enthusiasm, you can inspire and persuade your stakeholders to join you on your journey.

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6 Follow up and follow through

The sixth and final step is to follow up and follow through with your stakeholders after you present your innovative brand ideas. You need to maintain the momentum and interest that you have generated and show that you are committed and accountable. You can follow up with your stakeholders by thanking them for their time, attention, and feedback. You can also provide them with additional information, resources, or updates on your progress and results. You can also follow through with your stakeholders by delivering on your promises, meeting your deadlines, and achieving your goals. By following up and follow through, you can strengthen your relationship with your stakeholders and ensure their continued support and loyalty.

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7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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What do you do if your innovative brand ideas aren't capturing the attention of stakeholders?

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3

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1 Understand your audience

2 Demonstrate your value proposition

3 Address their concerns

4 Involve them in the process

5 Show your passion and enthusiasm

6 Follow up and follow through

7 Here’s what else to consider

Brand Development

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What do you do if your innovative brand ideas aren't capturing the attention of stakeholders?

1

2

3

4

5

6

7

1 Understand your audience

2 Demonstrate your value proposition

3 Address their concerns

4 Involve them in the process

5 Show your passion and enthusiasm

6 Follow up and follow through

7 Here’s what else to consider

Brand Development

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