What do you do if your influencer partnerships are falling through due to a lack of emotional intelligence?
Influencer marketing is a powerful strategy to reach and engage your target audience, but it also requires a high level of emotional intelligence to build and maintain successful partnerships with influencers. Emotional intelligence, or EQ, is the ability to understand and manage your own and others' emotions, and to use them effectively in communication and collaboration. If you lack EQ, you may face challenges such as miscommunication, conflict, mistrust, or dissatisfaction with your influencer campaigns. How can you prevent or overcome these issues and improve your influencer relationships? Here are some tips to help you.
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Spencer CallaghanDirector, Brand & Communications at CIRA
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