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What do you do if your influencer marketing network needs expanding?

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Influencer marketing is a powerful way to reach your target audience and boost your brand awareness. But what if you feel like you've exhausted your existing network of influencers and need to find new ones? How do you expand your influencer marketing network without compromising your budget, quality, or reputation? Here are some tips to help you grow your network and connect with the right influencers for your niche.

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1 Identify your goals and criteria

Before you start looking for new influencers, you need to have a clear idea of what you want to achieve and what kind of influencers you need. Do you want to increase your sales, traffic, engagement, or awareness? Do you need influencers with a specific audience size, location, niche, or style? Do you prefer micro-influencers, macro-influencers, or a mix of both? Having a clear vision of your goals and criteria will help you narrow down your search and avoid wasting time and money on irrelevant or low-quality influencers.

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Toyin Afolabi

Founder Sexual Purity Network Planning Lagos' Biggest Celebration of Purity Event | Seeking Sponsors to Empower and Inspire the Next Generation
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To expand your influencer marketing network, research new influencers, reach out directly, consider partnerships, collaborate with existing influencers, and implement referral programs.

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Rinesh Andrews???

Consultant - Branding & Marketing | ?????????????? | Content Creator | Google & Meta Ads | PPC )
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To expand your influencer marketing network, explore diverse platforms and engage with emerging influencers relevant to your niche. Leverage social media tools to identify potential collaborators based on audience demographics, engagement metrics, and content quality. Participate in industry events, networking sessions, and online communities to connect with new influencers. Offer value through collaborations, such as exclusive content, product samples, or affiliate partnerships, to attract influencers to your network. Regularly evaluate and nurture relationships to foster long-term partnerships and amplify brand reach

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Faisal Ibni Maqbool

Adventure Travel | Personal Branding | Influencer Marketing | Social Media Marketing | Content Marketing | Affiliate Marketing | Digital Marketing | Kashmir | Trekking | Camping
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To expand your influencer marketing network: 1. Identify potential influencers: Define criteria based on audience relevance. 2. Research: Use social media and influencer directories to find candidates. 3. Outreach: Contact influencers directly via email or DMs. 4. Offer value: Clearly communicate benefits of collaboration. 5. Build relationships: Engage with influencers authentically. 6. Collaborate: Start with smaller projects to build trust. 7. Evaluate: Monitor performance and adjust strategies accordingly.

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2 Use influencer marketing platforms and tools

One of the easiest ways to find new influencers is to use influencer marketing platforms and tools that can help you discover, analyze, and contact potential partners. These platforms and tools can save you a lot of time and effort by providing you with access to a large database of influencers across various channels, niches, and regions. You can also use filters, keywords, and metrics to find influencers that match your criteria and goals. Some examples of influencer marketing platforms and tools are AspireIQ, Upfluence, BuzzSumo, and Klear.

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Madison Masterson

CEO @ Mad Marketing | Influencer Marketing | Social Media Marketing & Strategy | Content Marketing | Branding | Disability & Mental Health Awareness | Social Media Creator | Strategy |Miami Influencer Marketing Agency
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My first recommendation is to always reach out to an influencer marketing agency if you don’t have first hand experience in influencer marketing. Agencies have built strong relationships with their influencers and have years of experience getting the results you want for your budget. If your budget is small using influencer marketing platforms can be a great place to start influencer marketing for your brand. Influencer marketing platforms have thousands of influencers to search through and you can directly post your campaigns to allow influencers that are interested to apply and reach out directly to you. This can significantly reduce the hours needed for a successful campaign, in turn increasing ROI.

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3 Engage with influencers on social media

Another way to find new influencers is to engage with them on social media. You can follow, like, comment, share, or mention influencers that you find relevant or interesting for your brand. This will help you build rapport, trust, and visibility with them and show them that you appreciate their content and value their opinion. You can also use hashtags, keywords, and trends to find influencers that are talking about topics related to your niche or industry. Engaging with influencers on social media will also give you a sense of their personality, tone, and audience engagement.

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Rajiv Kumar Biswas

CEO, Nicoya India, Ex-Founder, The Techie Media, a creator economy ?? | Security Researcher
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In influencer marketing brands will only approach you or your agency if you have list of influencers connections with you or you have to prove yourself like you're the best guy to double their ROI through your influencer marketing strategies. To connect to influencers you can mail them to onboard with you, or you have to setup meetings to make connections with good influencers. Also influencer marketing is great way to reach to right audience at right time.

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4 Ask for referrals and recommendations

A third way to find new influencers is to ask for referrals and recommendations from your existing network. You can reach out to your current or past influencers and ask them if they know anyone who might be interested in working with you or who has a similar audience or niche as them. You can also ask your colleagues, friends, customers, or industry peers if they have any suggestions or connections that they can introduce you to. Asking for referrals and recommendations will help you leverage your existing relationships and find influencers that are trustworthy, credible, and compatible with your brand.

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5 Attend events and network offline

A fourth way to find new influencers is to attend events and network offline. You can look for events that are relevant to your niche or industry, such as conferences, workshops, meetups, or webinars. You can also look for events that are hosted or attended by influencers that you admire or want to work with. Attending events and networking offline will help you meet influencers in person, establish rapport, and exchange contact information. You can also showcase your brand, products, or services and demonstrate your value proposition to potential influencers.

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6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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What do you do if your influencer marketing network needs expanding?

1

2

3

4

5

6

1 Identify your goals and criteria

2 Use influencer marketing platforms and tools

3 Engage with influencers on social media

4 Ask for referrals and recommendations

5 Attend events and network offline

6 Here’s what else to consider

Influencer Marketing

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感谢您的反馈

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What do you do if your influencer marketing network needs expanding?

1

2

3

4

5

6

1 Identify your goals and criteria

2 Use influencer marketing platforms and tools

3 Engage with influencers on social media

4 Ask for referrals and recommendations

5 Attend events and network offline

6 Here’s what else to consider

Influencer Marketing

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