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What do you do if your influencer campaign hits a roadblock and needs problem solving skills?

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In the dynamic world of influencer marketing, encountering a roadblock in your campaign is not uncommon. Problem solving becomes essential to navigate these challenges and ensure your campaign's success. Whether it's a mismatch with the influencer's audience, unforeseen negative feedback, or logistical issues, having a strategy to address and overcome these hurdles is vital. Your ability to adapt and creatively solve problems will not only salvage your campaign but can also strengthen your marketing skills for future endeavors.

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Zachary Walker

VP, Social Media & Public Speaker, EMBA Candidate
Anubha Tiwari

Building Denaro Media
Brent Colmer

Marketer, Brand Strategist + Content Creator | @boywhoblogs

1 Assess Impact

When a problem arises in your influencer campaign, the first step is to assess the impact. Look at the situation objectively to determine how it affects your goals. Is it a minor setback or a major issue that could derail your entire campaign? Understanding the scope of the problem will help you decide on the urgency and scale of your response. Keep communication lines open with your influencer and other stakeholders to ensure you have all the necessary information to make an informed decision.

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2 Identify Causes

Once you've gauged the impact, delve into identifying the root causes of the roadblock. Was it a miscommunication with the influencer, a misalignment with the audience, or perhaps an external factor beyond your control? Pinpointing the exact reason behind the issue is crucial for finding an effective solution. This step requires honest reflection and sometimes difficult conversations, but it's necessary to prevent the same problem from recurring in future campaigns.

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Chirag Jain

Marketing Specialist | Helping Brands with Strategy led Influencer Marketing
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Understand what created the block? It can be a miscommunication or a factor not in your hand. This will help you understand the issues that are coming and prevent it from happening in future.

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3 Brainstorm Solutions

With a clear understanding of the causes, it's time to brainstorm solutions. Don't limit yourself to conventional fixes; think outside the box. Engage with your team, and consider the influencer's input as well—they're often closer to the audience and may offer valuable insights. Prioritize solutions that not only address the immediate problem but also align with your long-term marketing objectives. Remember, flexibility and creativity are your allies in problem-solving.

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Brent Colmer

Marketer, Brand Strategist + Content Creator | @boywhoblogs
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If the campaign isn’t performing as expected. Go back and reevaluate the campaign objectives. Are we aiming for brand awareness, conversions, or engagement? Ensure there is a solid alignment with the target audience. Sometimes a slight shift in focus can make a big difference. Maybe the influencers you’ve partnered with aren’t resonating with your brand or reaching the audience you expected. Review if the influencers are the best fit. Consider their values, content style, and audience demographics. Don't be afraid to ask if you didn't at the start for a breakdown of their audience demographics. If an influencer’s voice doesn’t align with your brand, it’s time to pivot. Authenticity matters.

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Zachary Walker

VP, Social Media & Public Speaker, EMBA Candidate
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If you run into a roadblock, don't be afraid to connect with your influencers about the precise challenge you're facing if relevant. But this isn't just meant to be for venting, pay close attention to their perspective.

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4 Implement Changes

After selecting the best solution, it's crucial to implement changes swiftly and efficiently. This might involve altering your campaign's messaging, changing the content format, or even switching influencers if necessary. Ensure that everyone involved understands their role in the revised plan. Keep monitoring the situation closely to gauge the effectiveness of your changes, and be prepared to make further adjustments if needed.

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5 Evaluate Results

The learning process doesn't end once you've navigated past the roadblock. Evaluating the results of your problem-solving efforts is essential. Did your changes achieve the desired outcome? What can you learn from this experience to improve future campaigns? This evaluation will not only help you measure success but also aid in refining your influencer marketing strategy, making it more resilient and adaptable.

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6 Maintain Flexibility

Finally, maintaining flexibility throughout your influencer marketing campaigns is key. Problems are inevitable, but how you respond to them can make all the difference. Cultivate a mindset that embraces change and is willing to pivot strategies when necessary. This approach will not only help you overcome current challenges but also prepare you for any future roadblocks that may come your way.

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Zachary Walker

VP, Social Media & Public Speaker, EMBA Candidate
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Think outside the box. Collaborate with your internal teams and clients to develop a solution that addresses the obstacle you're facing. Be ready to adapt and open to change your strategy if necessary.

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7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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Anubha Tiwari

Building Denaro Media
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If your influencer campaign hits a bump, try having an informal online brainstorming session with your influencer, like a game where you both come up with new ideas. Make sure the campaign fits with the influencer's followers. Adding exciting cross-niche content or interactive parts could spark more interest. Brainstorming together and testing out small changes based on what followers say can help you find the right fix. Mixing teamwork, creativity, and feedback is a great way to solve campaign roadblocks.

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Linda Ivri

Content Creation & Strategy | Community Development | Event Planning
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Moving forward, you need to implement what you learned from this issue to avoid it in the future. For ex: consider if a contract was too long to keep an influencer focused/incentivized, or too little money to make it worth their while. Was the issue that the video wasn't up to par? If so, add to your contracts that videos must be approved before posting. Was it something deeper - like you need to refine your messaging? If so, get to it, and fast.

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What do you do if your influencer campaign hits a roadblock and needs problem solving skills?

1

2

3

4

5

6

7

1 Assess Impact

2 Identify Causes

3 Brainstorm Solutions

4 Implement Changes

5 Evaluate Results

6 Maintain Flexibility

7 Here’s what else to consider

Influencer Marketing

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What do you do if your influencer campaign hits a roadblock and needs problem solving skills?

1

2

3

4

5

6

7

1 Assess Impact

2 Identify Causes

3 Brainstorm Solutions

4 Implement Changes

5 Evaluate Results

6 Maintain Flexibility

7 Here’s what else to consider

Influencer Marketing

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