What do you do if your industrial engineering business needs effective marketing and promotional strategies?

1. Market Research: Understand your target audience, competitors, and industry trends to tailor your strategies effectively. 2. Brand Building: Develop a compelling brand identity that resonates with your audience and sets you apart from competitors. 3. Digital Marketing: Utilize online channels such as social media and content marketing to reach and engage your target market. 4. Networking: Build relationships with potential clients, industry partners, and influencers to expand your reach 5. Customer Relationship Management (CRM): Implement systems to manage and nurture client relationships, fostering loyalty and repeat business. 6. Promotions and Discounts: Offer special deals, promotions to attract new customers and incentivize purchases

From experience, the projects that are engaged in can last several years. We would therefore recommending to both qualify the engineering capabilities, but would strongly lean in the project management and relationship management of your business. They need to be trusted to successfully deliver huge projects but they also need to build and maintain partnership level relationships.

Understand the question the businesses want answered: more capacity, improved cost infrastructure, less workplace conflict, more on time delivery, etc.,. This is the most critical step to setting a scope of work.

It is a common misconception that marketing is not aimed at the industrial world. With my experience at an electronics subcontractor, we are implementing a genuine marketing and communication strategy. Before embarking on any marketing strategy, marketers need to understand their ecosystem and follow it. This involves : - a market study to identify the global potential and its players, and to understand its environment and trends. - a competitive study to identify the strengths and weaknesses of the company versus its competitors - a positioning study based on customers and prospects - setting up a powerful monitoring system to anticipate market, technological and regulatory developments and new trends.

Strange as it may sound, the market needs don't really change - cost reduction, process optimization, consistent delivery. The means and methods may change, but the needs don't. It's important to keep up with the current language, though - instead of cost reduction, optimized profitability may be the trending words.

Pretty sure they will all make the same promise of trust, time, budget etc. but does that set you apart? Spend time with your repeat customers and find out why they keep coming back to you - and see if these reasons can form the basis of your USP.

Determine a timeline desired to answer the business question and a project/resource plan. Trusted advisors can rapidly get to a straw man proposal, often in their heads, I recommend customizing each engagement for the client needs. Then, after you answer their questions, you can pitch what additional value you will add.

Multichannel distribution is key to maximizing the reach and impact of strategic content in industrial environments. Companies should leverage a mix of channels such as websites, blogs, social media, email marketing, industry publications, webinars, and trade shows to distribute their content effectively. Each channel serves a specific purpose and audience segment, allowing companies to engage prospects, nurture leads, and foster customer relationships throughout the buyer's journey. Consistent messaging and integrated campaigns across channels reinforce brand identity and drive engagement.

The rule of 7 (touch points before decision), must be more than at play for such costly and therefore risky projects to be approved. How can your content start to de-risk project sign off from the mind of your next customer? Advocacy, staff bios, transparency etc.

Have a good look at your competitors activity, and rather than chase the same organic terms, can you stand out by introducing new terms?

Check out competitor web sites. Yours must be on par or better in order to attract clients. SEO optimization is important to get your business in the first page of google searches, further back means you often lose out. IE without Lean skills is going to lose to the competition. Answers without exploring truth versus superstitions often loses to the competition.

Make the most of events by pre-during and post activity. Announce your future attendance through social and EDMs to your customer and prospect base. Live tweet at event - what insights and updates can you share? Post-event - summarise what took place for those who couldn't make it.

Interim work has constant client focus until the work is finished, often on-site with travel. This single client focus makes things difficult to market yourself for the next project to retain cash flow. Fractional assignments require a day or two a week scattered across time to achieve an objective. These are easier to mix and match and create cash flow consistency. To maximize billable hours, having someone doing the sales and marketing portion can be a great advantage to keeping work stream.

Most importantly, constantly review progress against goals, and rewind to summarize past milestones achieved on the journey with lessons learned. This inspires leaders to keep moving forward with you.