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What do you do if your ideas and concepts are not capturing attention?

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You've brainstormed and developed what you believe are groundbreaking ideas, yet they're met with underwhelming enthusiasm. It's a common scenario that can be disheartening, but it's crucial to understand that capturing attention in today's information-saturated world requires not just creativity, but also strategic communication and refinement of your concepts. Here's how you can turn the tide and get the recognition your ideas deserve.

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1 Assess Feedback

Gather feedback to understand why your ideas aren't resonating. Reach out to your audience and ask for their honest opinions. Sometimes, the issue may be as simple as a misalignment between what you perceive as valuable and what your audience needs or wants. Other times, the feedback may reveal that you need to clarify your ideas or present them in a more compelling manner. Use this feedback as a constructive tool to refine your approach.

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2 Reframe Ideas

If your ideas are not capturing attention, consider reframing them. Look at your concepts from different angles and find new ways to present them that may be more relatable or exciting to your audience. Sometimes, an idea doesn't need to be changed at its core, but rather how it's packaged and delivered. Changing the context or the story around the idea can make a significant difference in how it's received.

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3 Enhance Visibility

Boosting the visibility of your ideas is essential. In a digital age where content is king, ensure your ideas are seen by leveraging multiple platforms and mediums. This may mean creating engaging social media posts, writing articles, or even speaking at events. The goal is to put your ideas in front of as many eyes as possible, increasing the chances of them resonating with someone.

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Bob Sager

Our platform and growing army of affiliate marketers help businesses who serve SME's generate dramatically more revenue.
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Imagine there was a plate covered with peanuts and in the middle of all those peanuts was an piece of chocolate. Would your attention be drawn to any of those peanuts or to the chocolate? In a world where there are thousands of things wanting our attention, what gets noticed is what is different. So, yes, leveraging multiple outlets can be important. But, more important is not being exactly like everything else. Just remember what we always tell those we train in Purposeful Creative Thinking: Different isn't always better. But, better is always different.

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Serkan Ferah ??

Building Native Gamification APIs ?? Product Geek ?? Founder ?? Thinks a lot about: Product Design, Engagement and Growth
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The most common two problems with good ideas and innovation are; ? Wrong time ?? Wrong audience The goal is not simply enhancing visibility. ?? It's being visible to the right people. 1) Identify a pattern among people who understand 2) Expand your reach finding similar people 3) Amplify message using the audience networks That requires a lot of engagement with people around you and it starts from the smallest circle you have.

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4 Iterate Quickly

Don't be afraid to iterate quickly on your ideas. The faster you can adapt and evolve your concepts based on feedback and performance, the better your chances of finding the right formula that captures attention. This means being willing to let go of elements that aren't working and enhancing those that show promise. Rapid iteration is a hallmark of a nimble and innovative mindset.

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5 Collaborate Widely

Collaboration can inject new life into your ideas. Working with others brings diverse perspectives and can help refine your concepts into something more universally appealing. Seek out partners or colleagues who complement your skills and can offer constructive criticism and alternative viewpoints. The synergy from collaboration can lead to breakthroughs that solitary brainstorming might never achieve.

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Serkan Ferah ??

Building Native Gamification APIs ?? Product Geek ?? Founder ?? Thinks a lot about: Product Design, Engagement and Growth
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Collaboration is often considered within work or B2B relationships. However, potentially, collaborating with customers and target audience to develop a creative idea into a product is the best thing you can do. Your audience develop an awareness and sense of belonging through participating in your efforts which will ultimately translate into traction and direct customer feedback which are crucial for success.

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Bob Sager

Our platform and growing army of affiliate marketers help businesses who serve SME's generate dramatically more revenue.
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Remember what Ken Blanchard said; "None of us is as smart as all of us." We each bring a unique life experience to all we do. As we tell those we train in Purposeful Creative Thinking, there is a key to better ideas. But, it isn't spelled KEY. It is spelled KEI. That stands for Knowledge, Experience and Imagination. Through collaboration, those factors are multiplied.

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6 Stay Persistent

Persistence is key when trying to capture attention with your ideas. Success rarely comes overnight, and it's often the result of continued effort and resilience. Keep pushing your ideas forward, adapting and learning from each experience. Your determination to succeed and willingness to evolve can eventually lead to the moment when your ideas click with your audience.

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7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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Dr. Agustín Amate Bonachera

Profesor e Investigador | Fotógrafo Publicitario | Consultor en Creatividad, Marca y Marketing Visual | Autor | Ponente | PhD Internacional en Comunicación Audiovisual y Publicidad | Innovador en IA | Colaboremos
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First assess feedback to understand the gaps. Reframe your ideas, presenting them in a new, more engaging way. Work on enhancing visibility through marketing efforts and social media. Iterate quickly, making adjustments based on responses you receive. Collaborate with others to bring fresh perspectives and expand your reach. Remain persistent, understanding that gaining attention often requires time and patience. Additionally, explore different platforms or mediums to present your concepts, ensuring they're accessible to your target audience. Engage directly with your community to build relationships and foster genuine interest. Keep abreast of trends and conversations within your field to ensure your ideas resonate and remain relevant.

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Maurilio Antonio Gon?alves, MBA, 1 x AWS, SAFe Agilist, ANPPD?

Associate Product Owner Manager | Services Advisory Counselor | Managed Services | Generative AI enthusiast | Market Intelligence | CS | CX | Mentor | GPS Host | ANPPD? Member
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When my ideas fall flat, I revisit them. Can a new angle or story make them sing? Next, I ensure I understand the audience's needs. Are the concepts too complex, or aimed at the wrong crowd? Refining the message based on their interests is key. Finally, I make sure the delivery is on point. Compelling narratives that showcase the value proposition are essential.

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What do you do if your ideas and concepts are not capturing attention?

1

2

3

4

5

6

7

1 Assess Feedback

2 Reframe Ideas

3 Enhance Visibility

4 Iterate Quickly

5 Collaborate Widely

6 Stay Persistent

7 Here’s what else to consider

Creativity Skills

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What do you do if your ideas and concepts are not capturing attention?

1

2

3

4

5

6

7

1 Assess Feedback

2 Reframe Ideas

3 Enhance Visibility

4 Iterate Quickly

5 Collaborate Widely

6 Stay Persistent

7 Here’s what else to consider

Creativity Skills

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