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Last updated on 2024年4月17日

What do you do if your hotel is falling behind on the latest trends in hospitality innovation?

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In the fast-paced world of hospitality, keeping up with the latest trends is crucial for the success of your hotel. As guest expectations evolve, driven by technological advancements and changing social norms, falling behind can mean losing out to competitors. If you find your hotel lagging in innovation, it's time to reassess and reinvigorate your approach to hospitality.

本文章的要点总结

Conduct market research:

Dive into industry trends and guest preferences to spot where you can enhance your hotel's offerings. By aligning with your guests' desires, you're setting the stage for a standout experience.
Invest in training:

A well-trained staff is key to embracing innovation. Ensure your team is up-to-speed with new tech and practices—this not only boosts confidence but also improves guest interactions.

本摘要由 AI 和以下专家提供支持

INFLUENTIAL KENYA

Igniting Brands with quick-witted…
Lilian Gutierrez

| Expansion Manager Amek Group |…

1 Assess Needs

To start, take a comprehensive look at your hotel's current offerings and guest feedback. Are there specific areas where guests express dissatisfaction? Perhaps it's the check-in process, the in-room technology, or the lack of sustainable practices. By identifying the gaps between your hotel's services and the expectations of modern travelers, you can prioritize which trends to address first. Remember, innovation isn't just about technology; it's about improving the overall guest experience.

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INFLUENTIAL KENYA

Igniting Brands with quick-witted Strategies | Crafting Compelling Online Narratives | Your ideal partner for brand,product and service promotion -email us : [email protected]
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If your hotel is falling behind on the latest trends in hospitality innovation, start by conducting a thorough analysis of current industry trends and consumer preferences. Identify areas where your hotel can improve or innovate to meet these trends. Collaborate with your team to develop and implement strategies that incorporate new technologies, sustainable practices, and personalized experiences to stay competitive and appeal to modern travelers.

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Lilian Gutierrez

| Expansion Manager Amek Group | Gerente General | Director hotel | Embajador CIDH | Gerente operaciones |
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Innovar es más que necesario. Es importante ir a la vanguardia de la tecnología que ayuda y facilita la operación diaria. Quizás no solo se trata de tecnología sino de las herramientas que también hacen del negocio hotelero más rentable reduciendo costos, procesos y tiempos. Es importante estar enterados de las nuevas tendencias para conocer dónde y cómo obtener esas nuevas herramientas que beneficien la satisfacción del huésped.

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2 Market Research

Once you've pinpointed areas for improvement, conduct thorough market research to understand the latest hospitality trends. This includes exploring what leading hotels are doing and what emerging technologies are available. Look for trends that align with your hotel's brand and values, such as personalized guest experiences, mobile integration, or eco-friendly initiatives. Knowledge of what's new and successful in the industry will guide you in making informed decisions about where to invest.

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Lilian Gutierrez

| Expansion Manager Amek Group | Gerente General | Director hotel | Embajador CIDH | Gerente operaciones |
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Las grandes cadenas llevan una gran ventaja en cuanto a las herramientas y procesos que se elaboran. Quizás tienen mayor recurso para saber cuáles son las nuevas tendencias, que implementar y en qué momento para el beneficio del cliente. Un estudio de mercado sobre lo que funciona y lo que no y seguir tendencias puede ser una buena alternativa para hoteles independientes.

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3 Plan Strategically

Armed with research, it's time to develop a strategic plan. This plan should outline how to implement chosen innovations in a way that's feasible for your hotel's size, budget, and target market. Consider starting with pilot projects to test new concepts before rolling them out hotel-wide. A phased approach allows you to measure success and make adjustments as needed, ensuring that your efforts lead to tangible improvements in guest satisfaction and operational efficiency.

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Lilian Gutierrez

| Expansion Manager Amek Group | Gerente General | Director hotel | Embajador CIDH | Gerente operaciones |
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Investigar diferentes alternativas y su impacto es el primer paso para innovar. Un buen análisis de costo beneficio es imprescindible. Comenzar el proceso por etapas y medir su impacto en calidad y costo sera el mejor indicador. Seguimiento continuo y un buen retorno de inversion garantizan el éxito de la Implementación.

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4 Train Staff

Innovations are only as good as the staff implementing them. Invest in comprehensive training programs to ensure your team is proficient with new systems and understands how to deliver enhanced experiences. Whether it's a new property management system or a guest-facing technology, your staff should be confident in using these tools to create seamless interactions. Training also empowers employees to provide feedback on what works and what doesn't, which can be invaluable for continuous improvement.

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Lilian Gutierrez

| Expansion Manager Amek Group | Gerente General | Director hotel | Embajador CIDH | Gerente operaciones |
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Una buena implementación sin la debida capacitación es una pérdida de inversión. Sistemas con información que no aportan a un mejor ejercicio en la operación son un desgaste. Capacitación, seguimiento y reinducción son importantes para una buena optimización.

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5 Engage Guests

Engaging your guests in the innovation process can provide you with direct insights into their preferences. Introduce new features through targeted campaigns and solicit feedback through surveys or direct communication. This not only helps refine your offerings but also makes guests feel valued and part of the hotel's evolution. Guest engagement can turn first-time visitors into loyal customers who are excited to see what's next.

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6 Monitor Progress

Finally, it's essential to monitor the progress of your innovation initiatives. Use key performance indicators (KPIs) to track improvements in guest satisfaction, operational efficiency, and revenue growth. Regularly reviewing these metrics allows you to adjust your strategy as needed and ensures that your hotel continues to evolve with the trends. Continuous monitoring also helps you stay ahead of the curve by identifying new opportunities for innovation.

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7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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What do you do if your hotel is falling behind on the latest trends in hospitality innovation?

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1 Assess Needs

2 Market Research

3 Plan Strategically

4 Train Staff

5 Engage Guests

6 Monitor Progress

7 Here’s what else to consider

Hospitality

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