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What do you do if your healthcare organization is facing competing demands that hinder strategic goals?

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In the healthcare sector, organizations often find themselves at a crossroads, where the path to achieving strategic goals is obstructed by competing demands. As a leader or stakeholder, you might encounter situations where the pressure to meet immediate operational needs conflicts with long-term objectives. This article aims to provide guidance on navigating these challenges, ensuring that your healthcare organization remains focused and effective in the face of such dilemmas.

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1 Assess Priorities

When your healthcare organization is pulled in different directions, start by reassessing your strategic priorities. Take a step back and evaluate the urgency and impact of each demand. This process involves a thorough analysis of how each task aligns with your organization's core values and long-term goals. Consider which demands are essential for immediate patient care and which can be aligned more closely with your strategic objectives. Sometimes, this might mean making tough decisions to deprioritize less critical tasks to maintain focus on your primary goals.

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Maureen Sullivan RN, MS, BSN, CEN, CDCES, CIMHP, CFNIP, CMNCS, CGCP

Nurse Writer/ Health Educator/ Author/ Speaker/Digital Content Creator, Chronic Disease Coalition Ambassador
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Competing demands that hinder current strategic goals? Time to gather and deep dive, assess available resources and funding, and consider reprioritizing some tasks and staff; consider focus groups, surveys from stakeholders, market analysis. When it comes to healthcare, flexibility is key!!

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Marie Wester, MSN, RN

Vice President of Wellness/BTG Ambassador
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When assessing priorities for a healthcare organization pulled in different directions, it's important to consider not just the urgency and impact of each demand, but also the potential risks and opportunities associated with them. Prioritizing tasks that align with the organization's core values and long-term goals can help ensure that resources are allocated effectively and strategic objectives are met. By approaching this process with a holistic perspective and a collaborative mindset, healthcare organizations can navigate challenges, make informed decisions, and drive sustainable success in delivering high-quality care to their patients and/or residents

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Glencia B.
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Need to re-group, identify priorities, resources and the desirables that would enhance benefits to customers through focus groupings. What are the organizational goals? make changes that add value to customers, know your customers, consider the current and potential risks to the reputation of the organization, engage, engage and engage. Be transparent in making the tough changes internally and externally.

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2 Engage Stakeholders

Engaging stakeholders is crucial when your healthcare organization faces competing demands. Transparent communication with everyone involved, from staff to patients to investors, helps in understanding the implications of each decision. Gather input and insights from different perspectives to ensure that the approach you take is well-informed and considers the needs and expectations of all parties. This collaborative effort can lead to innovative solutions that balance immediate needs with strategic goals.

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Vanessa Fisk, BSN, RN, CCRC

Infection Prevention Educator | Nurse Researcher | Sustainable Global Health Advocate | Change Agent | DEI Champion
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Stakeholders are key for addressing competing demands. They will help provide diverse insight into the full scenario and provide views maybe not everyone else could see. This helps to weigh and evaluate which demand to prioritize. The stakeholders often hold some of the best input as it affects them directly.

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3 Optimize Resources

Optimizing resources is key to managing competing demands in healthcare. Review your current resource allocation to identify areas of inefficiency. It's about working smarter, not harder. This might involve reallocating staff, investing in technology that improves efficiency, or outsourcing non-core activities. By streamlining operations and leveraging resources effectively, you can free up capacity to focus on strategic initiatives without compromising the quality of patient care.

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Vanessa Fisk, BSN, RN, CCRC

Infection Prevention Educator | Nurse Researcher | Sustainable Global Health Advocate | Change Agent | DEI Champion
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Resources are like gold! They are very valuable! Allocating resources appropriately helps with being a good steward of resources and increases efficiency by utilizing them where they’re needed. Whether it’s a staff member or equipment, it’s crucial to maximize your resource utilization.

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4 Implement Flexibility

Flexibility in strategy and operations is essential when navigating competing demands. This means being willing to adjust plans as new information and situations arise. It’s about creating a dynamic strategic plan that allows for shifts in focus when necessary without losing sight of the end goals. Encourage a culture of agility within your organization, where teams are empowered to make decisions and adapt to changes swiftly.

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Vanessa Fisk, BSN, RN, CCRC

Infection Prevention Educator | Nurse Researcher | Sustainable Global Health Advocate | Change Agent | DEI Champion
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Within healthcare, one constant is change. To be successful, individuals need to be able to adapt and be flexible as new issues or changes arise. Creating a space where individuals have the autonomy to adapt when these situations occur helps contribute to operational success.

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5 Monitor Progress

Continuous monitoring of progress is vital for any healthcare organization dealing with competing demands. Establish clear metrics and benchmarks to measure the success of initiatives and the impact of any changes made. Regularly reviewing these metrics helps you understand whether your strategies are effective or if further adjustments are needed. It also keeps the organization accountable and focused on its strategic goals amidst the daily pressures.

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6 Innovate Continuously

Lastly, fostering a culture of continuous innovation can help your healthcare organization overcome the challenges posed by competing demands. Encourage your team to think creatively and propose new ways of achieving strategic goals while managing immediate tasks. Innovation can lead to more efficient processes, improved patient care, and ultimately, the successful attainment of your organization's long-term objectives.

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7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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What do you do if your healthcare organization is facing competing demands that hinder strategic goals?

1

2

3

4

5

6

7

1 Assess Priorities

2 Engage Stakeholders

3 Optimize Resources

4 Implement Flexibility

5 Monitor Progress

6 Innovate Continuously

7 Here’s what else to consider

Healthcare

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What do you do if your healthcare organization is facing competing demands that hinder strategic goals?

1

2

3

4

5

6

7

1 Assess Priorities

2 Engage Stakeholders

3 Optimize Resources

4 Implement Flexibility

5 Monitor Progress

6 Innovate Continuously

7 Here’s what else to consider

Healthcare

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