What do you do if your headlines aren't grabbing attention?

When my headlines aren't grabbing attention, I reassess them by focusing on simplicity and clarity. I experiment with different wording or formats to make them more eye-catching. Sometimes, adding numbers or asking a question can pique interest. I also consider the audience's preferences and what might resonate with them. Feedback from colleagues or testing different versions can help identify what works best. By staying flexible and creative, I aim to create headlines that instantly captivate and compel readers to delve into the content.

TL;DR: Avoid relying on habit or internal opinions for marketing decisions. Use A/B testing to see how your target audience responds. It's easy for teams to get used to saying certain things and then continue saying the same things purely out of habit. Another pitfall is asking friends or team members for their opinions. You, your client, the CEO, or someone else on the team may be in love with a headline. None of that matters if the target audience doesn't respond. Instead of deferring to habit or opinion, run a simple A/B test to see what works best. If you only change the headline in your test, you can isolate the results to that headline. Then, see which headline achieves the goal.

What if I could teach you 3 secrets GUARANTEED to 10x your impressions on your Linkedin content? Reading this, how does it make you feel? Excited? Hopefully. Curious? Definitely! I remember reading once that the most important thing whilst writing is to make the reader want to read the next word. So simple. It blew my mind. Your headlines should be something that makes the reader stop scrolling. It should make them hungry to read what comes next. How do you do that? 1. Be clear what the body text is about e.g. 3 secrets 2. Be clear on who it's for e.g. those who want to increase their Linkedin impressions 3. Create a curiosity gap by using powerful language Use these tips and start writing scroll-stopping headlines today!