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What do you do if your grant proposal is not captivating funders?

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When you've poured your heart and soul into a grant proposal only to find it's not resonating with funders, it can be disheartening. Yet, this is a crucial moment for reflection and strategy. Understanding how to captivate funders is an art that combines clear communication with a compelling narrative. This article will guide you through the steps to take when your proposal isn't getting the attention it deserves, ensuring your next submission stands out.

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Javeria Usmani

Helping Healthcare Brands Grow Engagement by 3x | Health & Wellness Copywriter | Social Media & Content Strategist |…
Vivian Igbokwe

Freelance Guru Guide - Inspiring Freelancer Success | Expert Ghostwriter, Content Strategist & Interior Design…
Akosua Kumi Nyarko (DVM, BSc)

I tell veterinary medicine and animal love the Ghanaian way || Ghanaian_VetGirl || CGI U '22 Alumna || Founder & CEO…

1 Rethink Goals

If your grant proposal isn't capturing the interest of funders, it's time to revisit your project goals. Ensure they are specific, measurable, achievable, relevant, and time-bound (SMART). Funders need to see a clear vision of what you aim to accomplish and how it aligns with their values and priorities. A mismatch between your objectives and the funder's goals can often result in a lack of interest. Refine your goals to reflect not only what you want to achieve but also how it resonates with the funding organization's mission.

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Javeria Usmani

Helping Healthcare Brands Grow Engagement by 3x | Health & Wellness Copywriter | Social Media & Content Strategist | Brand Storyteller | Digital Marketer
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By rethinking goals to make them SMART and relevant to the funder's mission, I can create a more persuasive proposal that showcases the impact and value of my healthcare writing project, ultimately driving positive change in the industry ??.

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2 Revise Content

Take a critical look at your proposal's content. Is it clear, concise, and persuasive? Funders are often inundated with applications, so your proposal needs to communicate its value proposition quickly and effectively. Eliminate jargon and technical language that might obscure your message. Instead, use compelling storytelling to create a narrative that illustrates the impact of your project. Remember, your proposal is not just a request for money; it's a story about the change you want to make.

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Vivian Igbokwe

Freelance Guru Guide - Inspiring Freelancer Success | Expert Ghostwriter, Content Strategist & Interior Design Consultant | Transcription & Translation Pro
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Edit brutally, from what I gather on grant writing. Your content needs to be straight to the point. Summarize points briefly. After writing, edit thoroughly by eliminating jargons and ambiguous information.

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3 Enhance Clarity

Clarity is key in a grant proposal. If funders can't quickly grasp what you're trying to do and why it matters, they'll move on. Review your proposal for clarity, ensuring that each section logically flows into the next and that the overall structure supports your objectives. Use headings, subheadings, and bullet points judiciously to make the document more reader-friendly. A clear, well-structured proposal demonstrates your ability to execute the project efficiently.

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4 Strengthen Justification

Your proposal must convincingly justify the need for your project and the requested funds. This means providing a compelling argument that demonstrates an understanding of the issue at hand and how your project addresses it. Highlight the significance of the problem, your unique approach to solving it, and the anticipated outcomes. Be sure to articulate why your project is the best investment for the funder and how it stands out from other proposals.

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5 Seek Feedback

Before resubmitting your grant proposal, seek feedback from colleagues or mentors who can provide a fresh perspective. They may identify weaknesses or areas of confusion that you've overlooked. Constructive criticism is invaluable; it can help you refine your proposal to better meet funders' expectations. Be open to suggestions and be prepared to make substantial changes if necessary. This feedback loop can be the key to transforming a good proposal into a great one.

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Akosua Kumi Nyarko (DVM, BSc)

I tell veterinary medicine and animal love the Ghanaian way || Ghanaian_VetGirl || CGI U '22 Alumna || Founder & CEO, The Animal Aider Project || Human-Animal Bond Certified || Rabies Educator || Animal Person || Blogger
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You could also seek feedback from the grant organisation on why your application is not generating the results you want. They can help you see what they require which might be missing from your application.

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6 Refine Presentation

Lastly, consider the visual presentation of your proposal. A well-designed document can enhance readability and make a strong impression on funders. Use white space effectively, choose legible fonts, and incorporate visuals like charts or graphs if they help convey your message more powerfully. The aesthetics of your proposal should reflect its quality and professionalism, making it stand out in a sea of text-heavy documents.

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7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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Dr. Favour Okechi

Content Marketing and Business Development Strategist, Helping Healthcare and Healthtech Companies Leverage Content Marketing to 10x Reach and Revenue
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Make sure your goals and those of the organisation whom you're looking to for funding align. This is a rookie error but a lot of people still make it

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What do you do if your grant proposal is not captivating funders?

1

2

3

4

5

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7

1 Rethink Goals

2 Revise Content

3 Enhance Clarity

4 Strengthen Justification

5 Seek Feedback

6 Refine Presentation

7 Here’s what else to consider

Writing

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What do you do if your grant proposal is not captivating funders?

1

2

3

4

5

6

7

1 Rethink Goals

2 Revise Content

3 Enhance Clarity

4 Strengthen Justification

5 Seek Feedback

6 Refine Presentation

7 Here’s what else to consider

Writing

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