What do you do if your global organization needs a digital strategy?

1 Assess your current situation

The first step in creating a digital strategy is to understand your current situation. You need to evaluate your organization's strengths, weaknesses, opportunities, and threats (SWOT) in the digital landscape. You also need to analyze your customers' needs, preferences, and behaviors, as well as your competitors' strategies and performance. You can use various tools and methods, such as surveys, interviews, focus groups, web analytics, social media listening, benchmarking, and market research, to collect and analyze data. The goal of this step is to identify the gaps and pain points in your current digital capabilities and offerings, as well as the potential areas for improvement and innovation.

4 Execute and monitor your digital strategy

The final step in creating a digital strategy is to execute and monitor your digital strategy. This involves putting your digital initiatives into action, managing the change and transition, and measuring the results and outcomes. You need to assign roles and responsibilities, define key performance indicators (KPIs), and establish feedback and reporting mechanisms. You also need to monitor the progress and performance of your digital initiatives, and adjust your strategy as needed based on the data and insights you gather. You should also celebrate your achievements and recognize your team's efforts.

5 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?