What do you do if your game marketing and advertising decisions lack logical reasoning?

Take a step back and critically assess how you make marketing and advertising decisions for your game. Are you relying on data and evidence-based analysis, or are your decisions based on intuition or personal preference? Identifying any shortcomings in your decision-making process is the first step toward improvement.

When marketing strategies underperform, it's crucial to reassess. Start by clarifying your campaign's objectives—ensure they're specific and measurable. Assess if your marketing messages align with these goals and resonate with your target audience. Leveraging market research or gathering direct feedback can offer valuable insights into consumer preferences. Adjusting your strategy to emphasize clear objectives and a deep understanding of your audience can markedly enhance marketing efficacy, leading to more successful outcomes.

In my experience. To address lacking logical reasoning in game marketing decisions, I would conduct a thorough evaluation of past strategies, identify knowledge gaps, seek feedback, and shift towards data-driven approaches. Developing clear objectives and fostering a culture of continuous learning are key to improving decision-making effectiveness.

hah. What is the likelihood (good) that Microsoft (who owns LinkedIn) is just farming professional responses to power a marketing/communications bot to destroy our livelihoods? Sounds chill.

Logic seems to be a fairly underutilized skill in the world of marketing. For me, having a clear objective and committing to the strategy until you can document the results is key. The question is, what isn't working? What seems illogical? What is the precedent? Before throwing out a strategy that has likely generated time and effort from the team, it's worth reviewing it in depth before making any changes.

To fix illogical game marketing decisions, understand your audience by researching, listening to feedback, and creating clear buyer personas, while also using data and seeking expert advice, ensuring your strategies align with market trends and consumer behavior for optimal results.

To optimize marketing efforts, a profound understanding of your audience is essential. Investigate players' gaming habits, preferences, and demographics. Crafting detailed player personas can steer marketing activities, ensuring they resonate with the intended audience. This knowledge not only aids in customizing content but also in selecting the most effective platforms and channels for engagement. By aligning marketing strategies with audience insights, you'll make more informed, logical decisions that significantly boost campaign effectiveness.

If your game marketing doesn't make sense, focus on improving your message. Understand your players better and create ads that show what makes your game special. Connect with players emotionally and logically to boost engagement and revenue!

Monitor results closely, analyzing key metrics, identifying patterns, comparing strategies, adjusting campaigns, testing and iterating based on data, and seeking qualitative feedback to ensure informed and logical marketing and advertising decisions.

When your game marketing decisions lack logic, seek expertise. Consult with gaming marketing professionals for fresh insights. They can help refine your strategy, highlighting trends and ensuring better connections with your audience to meet business goals.

Busque por parcerias Um grande aliado do marketing s?o as parceiras, hoje em alta com as collabs que est?o surgindo de marcas distintas. Uma parceria desde de torna importante no início do processo, podendo ser até uma troca de tecnologias e seguindo até a fase final do produto, como uma rede de benefícios para os clientes. Ent?o, em determinados momentos, é importante reavaliar os seus objetivos e entender se é um momento de escolher e desenvolver essas parcerias.

I think one of the best things to do in this case because we have all been there, is to start making research. I believe every idea you have, has been tried by someone else before. Go through the internet and start looking at what works for businesses running campaigns for a long while. A good platform for such research is Facebook Ads Library. Find out what's working, how long the ads have been on. Then use it as a framework to improve your concept and run a little test marketing campaign. If you see good results, then scale it's that easy and logical ??

There is a lot of valuable input here regarding strategy, and I would just add that marketing isn’t a set-it-and-forget it practice. It’s a process of continuous assessment and adaptation. You have to be nimble enough to pivot or refine your program as the need arises. If you realize your program isn’t based in logic, you might consider going back to the drawing board. You can work a marketing plan while simultaneously working on a better plan, and it is actually very common for marketers to find themselves in that position.

As I hail from India, I would like to share my perspective from the Indian sub-continent context. Here majority of audience are engaged through emotions may it be an industrial product or a healthcare service or any FMCG. When logical approach doesn’t work the only way is to create magic. Many a times advertisers engage the audience with some compelling story telling backed with magical creative stuff, it works. There are many examples to quote, to support this like Fevicol, Cadburys, Asian paints, Tanishq. I also feel while every product/service needs to a RTB to reach out to their prospective audience it is not compulsory to have a logical communication. We take decisions from our right brain and support them with our logical reasoning.

One thing I find helpful is always go back to the original brief and its objectives. What was the intent? Why are we doing this? What do we hope to achieve? And then re-evaluate if the gaming plan can deliver. If not, why not? What are the gaps we have not evaluated? What can we do better? Do we need to do it differently? Have we left any stones unturned? The reason for these questions is because we tend to jump into executions or the 'sexy' bits and ideas without doing a thorough assessment first, we want to get into execution quickly without spending time researching or discussing it. Hence, the lack of logic or clear thinking.

The one thing I learnt is that you can't place marketers in a homogenous box. You will always find either extremely creative to extremely analytical marketers, from high risk takers to the conservative ones. The one thing that is common through out, is that they thrive on the adrenaline of bringing campaigns to live (deadlines) and strive in getting better results.