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What do you do if your freelance workload is overwhelming and deadlines are approaching?

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When you're a freelancer, managing a heavy workload alongside looming deadlines can feel like juggling knives. It's a test of your time management skills, professionalism, and, most importantly, your ability to deliver quality work under pressure. If you find yourself in this situation, don't panic. There are strategies you can employ to navigate through this high-stress period effectively, ensuring you meet your clients' expectations without burning out.

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Kristine Bell

Successfully Convert Customers with Human-Centered Growth Strategies | Business, Brand, Communication & Innovation |…
Nichole Brackett Walters, JP, PCM?

LinkedIn Top Digital Marketing Voice | Marketing Strategist | Consultant | Coach | Mentor | Educator | Entrepreneur -…

1 Prioritize Tasks

Begin by assessing all your projects and prioritize them based on urgency and importance. This might mean focusing on the projects with the nearest deadlines or those from your most important clients first. Consider the scope of each project and the effort required to complete them. Sometimes, what seems urgent may not be as critical as it appears, so take the time to evaluate each task carefully. This will help you allocate your time and resources more efficiently.

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Nichole Brackett Walters, JP, PCM?

LinkedIn Top Digital Marketing Voice | Marketing Strategist | Consultant | Coach | Mentor | Educator | Entrepreneur - Reaching for the stars…one step at a time!
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In a case where my freelance workload is overwhelming and deadlines are approaching, I would focus on only what I can realistically do and delegate tasks to others where necessary. For the items I must handle myself, since the deadlines are approaching, I would prioritize and allocate my time based on the urgency and importance of each project. I would also - Closely evaluate the time required for each priority task and create a realistic schedule to meet the approaching deadlines. - Ensure clear communication of requirements and deadlines when outsourcing work and maintain transparent communication with clients about my workload and any potential delays. - Provide regular updates

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Kristine Bell

Successfully Convert Customers with Human-Centered Growth Strategies | Business, Brand, Communication & Innovation | Consultant, Coach, Facilitator, Speaker | Teacher @ UNSW Business School
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When we are freelancing and struggling to meet a deadline and deliver quality work It’s worth asking our clients what their priorities are so we understand what are the must have on time vs nice to have. Being able to discuss this with our clients while ensuring they will get what they need and it will be a great result is a skill. You have to be open to listening, great a negotiating and reassuring at the same time.

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2 Communicate Early

If you're facing an overwhelming workload, it's crucial to communicate with your clients as soon as possible. Reach out and discuss your schedule transparently, possibly negotiating for extensions where necessary. Most clients appreciate honesty and are willing to adjust deadlines if they're informed ahead of time. This proactive approach can prevent misunderstandings and maintain a positive relationship with your clients.

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Kristine Bell

Successfully Convert Customers with Human-Centered Growth Strategies | Business, Brand, Communication & Innovation | Consultant, Coach, Facilitator, Speaker | Teacher @ UNSW Business School
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Effective communicator is key skill to learn in business incl. freelancing projects. It’s requires us to be active listeners and great at reading non-verbal cues. We also need to remind a can-do attitude and a realistic view of what we can achieve by when.

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3 Outsource Work

Consider outsourcing some of your tasks to other freelancers or services if your workload is unmanageable. Delegating tasks like administrative work, research, or even parts of a larger project can free up your time to focus on the most critical aspects of your work. Make sure to choose reliable partners whose quality of work meets your standards to maintain the integrity of your deliverables.

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Susan Coelius Keplinger

CEO at Force of Nature | Performance Marketing at Scale
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Consider subcontracting parts of your projects to trusted colleagues or freelancers. Platforms like Upwork or Fiverr can be valuable resources for finding skilled professionals. Ensure clear briefs to maintain quality.

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4 Streamline Processes

Efficiency is key when under time pressure. Look at your current processes and identify areas where you can save time without compromising on quality. This might involve using templates for common tasks, automating certain aspects of your work, or improving your work environment to minimize distractions. Streamlining your processes can significantly reduce the time spent on each task, allowing you to manage your workload more effectively.

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5 Manage Stress

An overwhelming workload can lead to significant stress, which can impact both the quality of your work and your personal well-being. It's important to incorporate stress management techniques into your routine. This could include regular breaks, physical exercise, meditation, or any other activities that help you relax and recharge. Remember that taking care of yourself is not a luxury, but a necessity for sustaining a successful freelance career.

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6 Review Commitments

Finally, use this experience as a learning opportunity to review your workload management and client commitments. Reflect on how you ended up in an overwhelming situation and what you can do differently in the future to prevent it. This might mean being more selective with the projects you take on, improving your estimation for time commitments, or setting clearer boundaries with clients regarding your availability.

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7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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Andrea TheoJohn, MBA (Formerly Smith)

Helping B2B professional services firms navigate branding. Global Marketing & Branding. MBE Certified. | @AndreaTheoJohn | Entreprenista | LC23 | Alaskan Native | Filipina
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If you’re getting overloaded, it’s time to take a step back and reconsider a few things. (1) Either you have to find a way to add on talent to delegate to or (2) you have to pull back on the work you take on. Pulling back can involve raising your prices in the future so you can get paid more for the same amount of (or less) work. It can mean creating wait lists (shocker) for clients to sign up on to work with you. That reminds them you’re in demand and your time is valuable. And if you’re looking to add on help for the first time, research and work on SOPs (standard operating procedures). It’ll help immensely!

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What do you do if your freelance workload is overwhelming and deadlines are approaching?

1

2

3

4

5

6

7

1 Prioritize Tasks

2 Communicate Early

3 Outsource Work

4 Streamline Processes

5 Manage Stress

6 Review Commitments

7 Here’s what else to consider

Brand Strategy

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What do you do if your freelance workload is overwhelming and deadlines are approaching?

1

2

3

4

5

6

7

1 Prioritize Tasks

2 Communicate Early

3 Outsource Work

4 Streamline Processes

5 Manage Stress

6 Review Commitments

7 Here’s what else to consider

Brand Strategy

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