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What do you do if your freelance business needs a boost?

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When your freelance business hits a slump, it's natural to feel a bit lost. But don't worry, you're not alone, and there's a plethora of strategies you can employ to give your business the boost it needs. Whether it's refining your services, expanding your network, or leveraging social media, small changes can make a big difference. So, if you're ready to revitalize your freelance career, let's explore some actionable steps you can take to breathe new life into your business.

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Sweta Samota ??
Mitali Deypurkaystha (she-her) - Thought Leader Ecosystem

I help B Corp Founders, Ethical Business Owners, Sustainability Practitioners & Social Entrepreneurs become Bestselling…
Christian Moser

Leading the Agentic AI Revolution | Partner & Chief Digital Experience at Zühlke | President of UX Schweiz |…

1 Reassess Goals

Revisiting your business goals is crucial when seeking to rejuvenate your freelance career. You may find that your objectives have shifted or that market demands have changed. It's essential to align your services with what your clients currently need. Consider setting SMART goals—Specific, Measurable, Achievable, Relevant, and Time-bound—to provide clear direction and motivation. This recalibration can reveal new opportunities and areas for growth that you might have previously overlooked.

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Sweta Samota ??
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In my experience, your environment and your network matters in every way for boosting your freelance business or for that matter everyone. Attend conferences, network with the right people and you will be on your way to improving your freelance business.

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Christian Moser

Leading the Agentic AI Revolution | Partner & Chief Digital Experience at Zühlke | President of UX Schweiz | Transforming Industries as Thought Leader, Author & Keynote Speaker
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Defining SMART goals will not bring the needed success. Rather reach out to your network. Ask them for current issues and challenges they are faced with and opportunities they see. Once you have found an engagement, use the recent experience as inspiration for your future stories.

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2 Optimize Offering

Scrutinize your service offerings to ensure they are competitive and relevant. If certain services aren't selling, it may be time to phase them out or revamp them. Conversely, consider developing new skills or services that are in demand. This could involve taking courses or obtaining certifications that not only bolster your expertise but also make your services more attractive. By optimizing what you offer, you can appeal to a broader clientele and increase your marketability.

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3 Enhance Visibility

Increasing your visibility is key to attracting new clients. Make sure your online presence is strong—update your website, maintain an active blog, and engage on professional networks like LinkedIn. Showcasing your expertise through thought leadership content can position you as an authority in your field. Additionally, regular participation in industry forums and online communities can help you stay visible and relevant, while also allowing you to learn from peers and potential clients.

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4 Network Smartly

Networking remains one of the most effective ways to grow your freelance business. Attend industry events, workshops, and webinars to connect with potential clients and fellow freelancers. Don't just collect business cards—build genuine relationships by following up and finding ways to collaborate or offer value. You can also join online groups and platforms where your target clients are active. Remember, networking isn't just about getting—it's about giving back and creating mutual value.

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Mitali Deypurkaystha (she-her) - Thought Leader Ecosystem

I help B Corp Founders, Ethical Business Owners, Sustainability Practitioners & Social Entrepreneurs become Bestselling Authors and Thought Leaders | Publisher, Bestselling Author and Keynote Speaker
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One of the best ways to network is to become a 'connector.' Keep a spreadsheet or online notepad where you jot down people you meet and what they are looking for. Then, connect people who should work or collaborate together. Talking about yourself all the time can come across as self-serving. When you appear to listen to others, take note of their needs, and even meet their needs through connections without asking for anything in return, you create huge amounts of goodwill. You demonstrate through actions that you give first and you're not just focused on getting.

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5 Leverage Testimonials

Client testimonials are powerful tools that can enhance your credibility and attract new business. Reach out to past clients and ask for feedback on your work. Positive testimonials can be featured on your website and marketing materials. If you've helped a client achieve significant results, ask if they're willing to provide a case study. These success stories provide tangible evidence of your skills and the value you bring to projects, making them a compelling draw for prospective clients.

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Mitali Deypurkaystha (she-her) - Thought Leader Ecosystem

I help B Corp Founders, Ethical Business Owners, Sustainability Practitioners & Social Entrepreneurs become Bestselling Authors and Thought Leaders | Publisher, Bestselling Author and Keynote Speaker
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Ensure you use testimonials and case studies whenever you talk to anyone about your skills, services, etc. Too many people put their testimonials and case studies on their website, and that's it. Instead, use them to 'back up' everything that you say. For example, someone mentions the ROI on their ads have dropped significantly. One option is to tell them you're a fantastic ad copywriter. The other option is to describe a client of yours who also had a successful ad campaign that suddenly stopped working. However, after working with you, their campaigns are working better than ever. Which one is more persuasive?

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6 Offer Promotions

Consider offering promotions or limited-time discounts to spark interest and attract new clients. This could be a percentage off your standard rates or value-added services at no extra cost. Promotions can be especially effective when targeting a specific market segment or when launching a new service. Just ensure that any discounts don't undervalue your work—your goal is to create incentive, not to diminish the perceived quality of your services.

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7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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What do you do if your freelance business needs a boost?

1

2

3

4

5

6

7

1 Reassess Goals

2 Optimize Offering

3 Enhance Visibility

4 Network Smartly

5 Leverage Testimonials

6 Offer Promotions

7 Here’s what else to consider

Thought Leadership

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What do you do if your freelance business needs a boost?

1

2

3

4

5

6

7

1 Reassess Goals

2 Optimize Offering

3 Enhance Visibility

4 Network Smartly

5 Leverage Testimonials

6 Offer Promotions

7 Here’s what else to consider

Thought Leadership

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感谢您的反馈

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