What do you do if your feedback to the sales team is demotivating instead of inspiring?
As a sales manager, you understand the power of feedback—it can propel your team to new heights or deflate their morale. But what happens when your well-intended critiques have the opposite effect? It's a delicate balance, ensuring your team feels supported while also guiding them towards better performance. If you find your feedback is demotivating your sales force, it's time to reassess your approach and refine your communication strategy to inspire and uplift.