What do you do if your feedback in a brand strategy role lacks specificity and actionability?

Pinpoint what makes the feedback on your brand strategy unclear. Is it too vague, too personal, unrelated, or just not insightful? For actionable steps, seek specifics. Instead of "I don't like the logo," ask why. Clarify how suggestions fit with your brand's personality and goals. Constructive details lead to effective improvements.

Instead of going back and forth over email, I’ve found it incredibly helpful to organize feedback workshops. These sessions bring everyone involved to the table (or Zoom room) for a live discussion. It’s a chance to dive deeper into the feedback, asking targeted questions and brainstorming solutions on the spot. Think of it as turning feedback into a collaborative journey rather than a one-way street.

First, don't hesitate to ask for clarification. Politely inquire about specific areas for improvement and actionable steps you can take. Second, demonstrate initiative by offering your own suggestions alongside the feedback. This helps guide the conversation towards concrete actions. Finally, shift the focus to the desired outcomes.

To handle non-specific feedback in brand strategy, it's crucial to evaluate its underlying message. Begin by categorizing feedback to uncover common themes. Engage with feedback providers for examples that clarify their points, showing your dedication to growth and collaboration. Use analytics and market research to assess feedback relevance, guiding you to prioritize actionable steps. This approach transforms vague feedback into a strategic tool, refining your brand's direction and ensuring it resonates more effectively with its intended audience.

Imagine you're an interior designer working with a client who says, "I want something more stylish." Not exactly a detailed brief, right? Here's how to turn it around: First off, express gratitude for their input, just like you appreciate a client's interest in the project. Then, acknowledge their vision, even if it's as fuzzy as a worn-out rug. Now, put on your designer glasses and dive deep. Explain your design choices and ask probing questions to get to the heart of what they truly want. Finally, collaborate to come up with actionable design elements that align with their taste and objectives, just like you'd craft a mood board together.

It's all about effective communication. I believe in spending ample time to understand my client's needs and preferences before starting a project. I usually arrange a casual zoom or phone call to get a good idea of their communication style, and to communicate what I will require from them to make their project a success. If their feedback is not detailed, I ask questions that will help them clarify their preferences. Additionally, I remind them of the goals we discussed in our call or strategy session. For instance, I might ask them, "What changes do you think would make this project more effective as it pertains to the vision we discussed?"