What do you do if your expertise in facilitation isn't getting noticed online?

1 Optimize Profiles

Your online profiles are often the first point of contact with potential clients or collaborators. Make sure your LinkedIn, professional social media accounts, and personal website clearly communicate your facilitation expertise. Use relevant keywords related to facilitation in your descriptions and titles, and don't forget to highlight specific skills, such as conflict resolution or strategic planning, that set you apart. A well-optimized profile can significantly increase your chances of being discovered by those in need of your services.

2 Share Insights

To establish yourself as a thought leader in facilitation, consistently share valuable content. Write blog posts or articles about your experiences and insights into effective group dynamics, decision-making processes, and meeting management. By providing content that solves common problems or sheds light on complex facilitation topics, you become a go-to resource for those looking to improve their own skills or seeking professional facilitation services.

3 Engage Online

Engagement is key to building an online community that recognizes your facilitation prowess. Participate in relevant forums, social media groups, and professional networks. Offer helpful advice, answer questions, and contribute to discussions about facilitation. This proactive approach not only showcases your expertise but also builds relationships with potential clients and peers who value your input and may recommend your services to others.

4 Utilize Multimedia

Diversifying your content with multimedia can help capture a wider audience. Create videos or podcasts discussing facilitation techniques or host webinars where you demonstrate your skills in real-time. These formats provide a dynamic way to present your knowledge and can be more engaging than written content alone. Multimedia content also has the potential to be shared more widely, increasing your online visibility.

5 Collaborate Publicly

Collaborating with other professionals or influencers in your field can amplify your reach. Public collaborations, such as co-hosting webinars, co-authoring articles, or participating in panel discussions, can introduce you to new audiences. These partnerships can also enhance your credibility as they often come with implicit endorsements from your collaborators, who are likely respected within their own networks.

6 Reflect and Adapt

Lastly, always reflect on your online strategy and be willing to adapt. Monitor which types of content and engagement strategies are yielding the best results. If certain approaches aren't working, don't be afraid to pivot and try new methods. The online landscape is constantly evolving, and staying flexible allows you to keep up with trends and continue to increase your visibility as a skilled facilitator.

7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?