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Last updated on 2024年4月18日

What do you do if your existing relationships aren't helping your business grow?

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When your business isn't growing, it's natural to scrutinize the efficacy of your existing relationships. Strong relationships are the backbone of any successful business, yet sometimes, despite your best efforts, they might not contribute to growth as expected. It's a sign that you might need to reevaluate and adjust your approach to these relationships, ensuring they align with your business objectives and growth strategies. This doesn't necessarily mean discarding existing connections but rather optimizing them to support your business's trajectory.

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1 Reassess Needs

Your business evolves, and so should your relationships. Take time to analyze whether your current connections align with your evolving business needs. This involves a thorough assessment of the value each relationship brings to your business. If a relationship doesn't contribute to your growth, consider if it can be modified to become beneficial. Sometimes, all it takes is a candid conversation to realign interests and expectations. If not, it may be time to gently phase out the relationship in favor of more strategic partnerships.

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Jessper Maquindang, EML, SPHR

Transforming Workplaces through Culture & Engagement | Executive Coaching & Team-Building Expert | Driving Organizational Success | Featured Guest on Top Podcast Shows???
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In my practice, when relationships aren't driving business growth, reassessing them is crucial. I often revisit strategic objectives to ensure alignment. Enhancing communication and redefining mutual goals can rejuvenate these partnerships. Focusing on shared success and transparent dialogue can turn stagnant relationships into productive ones, which is essential for long-term growth.

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Theresa Solomon

Theresa Marie Solomon
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If the interest is not there, move on. It is best to looks for opportunities that will bring growth. You can only stay stagnant for so long.

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2 Cultivate Diversity

Diversifying your network is crucial for business growth. If you find yourself surrounded by a homogeneous group, you might be missing out on fresh perspectives and opportunities. Seek out individuals and organizations from different industries, backgrounds, and expertise. This diversity can lead to innovative ideas and new business avenues. Additionally, it can provide a safety net, ensuring that if one sector faces difficulties, your business can lean on connections from another sector for support.

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Ben Bartolone

Welcome Party at Crush & Lovely ????♂? - Ex-Broadway ??
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Are you yelling into an echo chamber? Does your network look and sound exactly like you? Make sure you address this by searching around for differing voices-- be ready to have conflicting ideas, be ready to realize you're wrong, but also be ready to learn. And grow. And adapt. And cultivate the diversity of your own thought. This always leads wonderful places.

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3 Enhance Skills

Sometimes the issue isn't with the relationships themselves but with your relationship-building skills. Enhance your communication, negotiation, and networking abilities through workshops, books, or mentorship. By improving these skills, you can better identify potential growth opportunities within your network and effectively capitalize on them. Remember, the quality of your interactions often determines the quality of your business relationships.

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Ben Bartolone

Welcome Party at Crush & Lovely ????♂? - Ex-Broadway ??
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So much of skill enhancement comes from diversity of thought and network. How do you learn new things? From others, right? That can be in books, or webinars, or posts here on linkedin. It can also be in person, at a conference, in meetings, over dinner. Just be ready to accept where new skills can be offered for you. And be ready for change!

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4 Offer Value

To strengthen business relationships, focus on what you can offer rather than what you can gain. When you provide value to others, they are more likely to reciprocate. This could be through sharing knowledge, resources, or referrals. By being generous and helpful, you build goodwill and a reputation as someone worth doing business with. This approach not only enriches your current relationships but also attracts new ones that can contribute to your business growth.

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5 Seek Feedback

Engage in open dialogue with your connections to understand their perspective on the relationship. Solicit feedback on how you can better support each other's growth. This shows that you value their input and are committed to mutual success. It also provides you with insights into how you can improve your offerings and relationship management. Constructive feedback can be the catalyst for positive change and development in your business relationships.

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6 Expand Networks

Lastly, continuously expand your network. Attend industry events, join professional associations, and participate in online forums relevant to your business. New connections can bring new business opportunities. As you meet new people, be strategic about forming relationships that have potential for growth. Remember, networking is a long-term investment, so nurture these new connections patiently and watch as they gradually contribute to your business expansion.

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7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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What do you do if your existing relationships aren't helping your business grow?

1

2

3

4

5

6

7

1 Reassess Needs

2 Cultivate Diversity

3 Enhance Skills

4 Offer Value

5 Seek Feedback

6 Expand Networks

7 Here’s what else to consider

Relationship Building

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What do you do if your existing relationships aren't helping your business grow?

1

2

3

4

5

6

7

1 Reassess Needs

2 Cultivate Diversity

3 Enhance Skills

4 Offer Value

5 Seek Feedback

6 Expand Networks

7 Here’s what else to consider

Relationship Building

给文章评分

感谢您的反馈

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