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What do you do if your executive team lacks the key qualities for success in the advertising industry?

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In the fast-paced world of advertising, having a robust executive team is crucial. But what happens when your leadership lacks the necessary qualities for success? You're not alone in facing this dilemma. In the advertising industry, where creativity, strategic thinking, and adaptability are paramount, a deficit in leadership can be particularly challenging. However, there are strategies you can employ to bridge the gap, enhance your team's skills, and steer your company toward success.

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1 Assess Honestly

Start by conducting an honest assessment of your executive team's strengths and weaknesses. This requires a careful evaluation of each member's skills in relation to the needs of the advertising industry. Are they creative enough to keep up with industry trends? Do they have the strategic insight to navigate the competitive landscape? If there are gaps, identifying them is the first step towards addressing the issue. Remember, it's not about pointing fingers but about understanding where your team stands and what it needs to succeed.

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Natalie C. Young, MBA

Director of Partner Experience/Veteran/Director of Operations
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I have worked on may types of teams and been involved with all aspects of a company. I have seen people who claim to be executive level and they have been subpar to a starter level employee. Always look at the facts and be sure to know your stuff before trying to questions someone else.

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2 Foster Growth

Once you've identified the areas for improvement, focus on fostering growth within your team. This might mean investing in professional development programs or bringing in external consultants to provide fresh perspectives and specialized training. Encourage your executives to attend industry conferences or workshops to stay abreast of the latest trends and techniques in advertising. By promoting a culture of continuous learning, you can help your team develop the skills they need to excel.

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Michael Blake

Experienced Aircraft Maintenance Leader | Transitioning USAF Veteran | Strategic Problem Solver | Process Improvement Expert, Active Security Clearance
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Fostering growth from all parties involved gives the team a buy in mentality that gives investment to all involved to find an achievable solution towards the overall project goal. It is important to hear all ideas as some may have a different perspective that could lead the team to success.

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Ashbah Jawed ????

Building Virtualize Solutions
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Investing in professional development and continuous learning within an advertising team is crucial for staying competitive. The fast-paced nature of the advertising industry, with its constantly evolving trends and technologies, demands that professionals continually update their skills and knowledge. By encouraging participation in industry conferences and workshops, leaders can ensure their teams are exposed to new ideas and practices, fostering innovation and enhancing their strategic capabilities. This approach not only benefits the individual's career growth but also significantly contributes to the organization's success by keeping it at the forefront of industry advancements.

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3 Realign Roles

Sometimes, the solution lies in realigning roles within the executive team to better match individual strengths with the needs of the company. If someone on your team has a knack for creative thinking but is stuck in a role that doesn't utilize this skill, consider how you can adjust their responsibilities. This realignment can lead to more effective leadership and a more successful advertising strategy, as each member is able to contribute to their fullest potential.

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4 Embrace Collaboration

Collaboration is key in advertising, and that extends to the executive team. Encourage your leaders to work together, share insights, and support each other's development. This collaborative approach can lead to more innovative ideas and a stronger collective skill set. By fostering a team-oriented environment, you're not only improving individual performance but also building a more cohesive and capable executive team.

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5 Consider Changes

In some cases, despite your best efforts, certain individuals may not be able to meet the demands of their roles. It's important to consider making changes when necessary. This could mean restructuring the team, hiring new talent with the requisite skills, or even parting ways with executives who cannot grow into their roles. While these decisions can be difficult, they are sometimes necessary for the overall health and success of your advertising efforts.

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Hermann Fink

PM Technology Expert @ Black & White Zebra | Co-founder @ Runnik | Ex-Hewlett Packard | Multilingual Digital Strategist
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Consider looking for the expertise you need outside of the company. The people you have internally might be great at managing other people and providing feedback in which case they may be fit to handle an agency relationship. Third contribution to test the system.

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6 Plan Strategically

Finally, planning strategically for the future is essential. This involves setting clear goals for your executive team and outlining a roadmap for achieving them. By having a solid plan in place, you can ensure that each member of your team knows what is expected of them and what they need to work on. Regular check-ins and updates on progress will keep everyone aligned and focused on enhancing their capabilities for the success of your advertising endeavors.

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Lesya Klymenko Liu

Growth for Mission-Driven Businesses in 90 Days | CEO @ Boundless Agency | Digital Marketing Expert
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In my experience, strategic planning has been essential for addressing deficiencies in our executive team's qualities for success in the advertising industry. By developing a strategic roadmap for skill development, growth initiatives, and role realignment, we've been able to systematically address gaps and strengthen our team's capabilities. Strategic planning has provided clarity, direction, and accountability for our efforts to enhance our executive team's effectiveness and drive success in the advertising industry.

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7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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What do you do if your executive team lacks the key qualities for success in the advertising industry?

1

2

3

4

5

6

7

1 Assess Honestly

2 Foster Growth

3 Realign Roles

4 Embrace Collaboration

5 Consider Changes

6 Plan Strategically

7 Here’s what else to consider

Advertising

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What do you do if your executive team lacks the key qualities for success in the advertising industry?

1

2

3

4

5

6

7

1 Assess Honestly

2 Foster Growth

3 Realign Roles

4 Embrace Collaboration

5 Consider Changes

6 Plan Strategically

7 Here’s what else to consider

Advertising

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